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Makers of the HORMEL® BLACK LABEL® Brand Showcase Non-Breakfast Potential of Bacon With Latest Limited-Edition Flavor: Garlic Rosemary

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The makers of HORMEL® BLACK LABEL® brand have introduced a new -edition flavor: Garlic Rosemary flavored bacon. This launch aims to showcase bacon's potential beyond breakfast and appeal to Millennial and Gen Z consumers who seek exciting flavors but often overlook bacon in non-breakfast recipes. The brand offers the widest selection of flavored bacon in the industry and has recently released other -time flavors like Ranch Bacon and Apple Cider Bacon.

Aly Sill, senior manager of the HORMEL® BLACK LABEL® brand, emphasizes that this new flavor is best suited for dishes like steak wraps or pasta carbonara. The company plans to continue introducing innovative flavors in the coming months to expand bacon's culinary possibilities and attract a new generation of consumers to the category.

I produttori del marchio HORMEL® BLACK LABEL® hanno lanciato un nuovo sapore in edizione limitata: pancetta al gusto di aglio e rosmarino. Questa novità mira a dimostrare il potenziale della pancetta al di là della colazione e a catturare l'attenzione dei consumatori Millennial e Gen Z, che cercano sapori emozionanti ma spesso trascurano la pancetta nelle ricette non da colazione. Il marchio offre la più ampia selezione di pancetta aromatizzata nel settore e ha recentemente rilasciato altri sapori stagionali come Pancetta Ranch e Pancetta al Sidro di Mele.

Aly Sill, manager senior del marchio HORMEL® BLACK LABEL®, sottolinea che questo nuovo sapore si sposa meglio con piatti come i wrap di carne o la pasta alla carbonara. L'azienda prevede di continuare a introdurre sapori innovativi nei prossimi mesi per espandere le possibilità culinarie della pancetta e attrarre una nuova generazione di consumatori in questa categoria.

Los creadores de la marca HORMEL® BLACK LABEL® han lanzado un nuevo sabor de edición limitada: bacon con sabor a ajo y romero. Este lanzamiento tiene como objetivo mostrar el potencial del bacon más allá del desayuno y atraer a los consumidores Millennials y Gen Z que buscan sabores emocionantes pero a menudo pasan por alto el bacon en recetas que no son de desayuno. La marca ofrece la más amplia selección de bacon con sabor en la industria y recientemente ha lanzado otros sabores de temporada como Bacon Ranch y Bacon de Sidra de Manzana.

Aly Sill, gerente senior de la marca HORMEL® BLACK LABEL®, enfatiza que este nuevo sabor es más adecuado para platos como wraps de carne o pasta carbonara. La empresa planea continuar introduciendo sabores innovadores en los próximos meses para expandir las posibilidades culinarias del bacon y atraer a una nueva generación de consumidores a esta categoría.

HORMEL® BLACK LABEL® 브랜드 제작자들이 새로운 한정판 맛인 마늘 로즈마리 맛 베이컨을 출시했습니다. 이번 출시의 목적은 아침 식사를 넘어 베이컨의 가능성을 보여주고 신선하고 흥미로운 맛을 찾는 밀레니얼 세대와 Z세대 소비자에게 어필하기 위함입니다. 이 브랜드는 산업 내에서 가장 다양한 맛을 가진 베이컨을 제공하며, 최근에는 랜치 베이컨 및 사과 사이다 베이컨과 같은 다른 시즌 한정 맛을 출시했습니다.

HORMEL® BLACK LABEL® 브랜드의 수석 매니저인 Aly Sill은 이 새로운 맛이 스테이크 랩 또는 파스타 카르보나라와 같은 요리에 가장 적합하다고 강조합니다. 회사는 다가오는 몇 달 동안 베이컨의 요리 가능성을 확장하고 이 카테고리로 새로운 소비자 세대를 끌어들이기 위해 혁신적인 맛을 계속해서 선보일 계획입니다.

Les fabricants de la marque HORMEL® BLACK LABEL® ont lancé une nouvelle saveur en édition limitée : bacon goût ail et romarin. Ce lancement vise à mettre en avant le potentiel du bacon au-delà du petit-déjeuner et à séduire les consommateurs Millennials et Gen Z qui recherchent des saveurs excitantes mais négligent souvent le bacon dans les recettes autres que pour le petit-déjeuner. La marque propose la plus large sélection de bacon aromatisé dans l'industrie et a récemment lancé d'autres saveurs saisonnières comme le bacon Ranch et le bacon au cidre de pomme.

Aly Sill, responsable senior de la marque HORMEL® BLACK LABEL®, souligne que cette nouvelle saveur s'accorde mieux avec des plats comme les wraps de steak ou les pâtes carbonara. L'entreprise prévoit de continuer à introduire des saveurs innovantes dans les mois à venir pour étendre les possibilités culinaires du bacon et attirer une nouvelle génération de consommateurs vers cette catégorie.

Die Hersteller der Marke HORMEL® BLACK LABEL® haben einen neuen Geschmacksrichtung in limitierter Auflage eingeführt: Speck mit Knoblauch-Rosmarin-Geschmack. Dieser Launch zielt darauf ab, das Potenzial von Speck über das Frühstück hinauszuzeigen und Millennials und Gen Z zu gewinnen, die aufregende Geschmäcker suchen, aber oft Speck in nicht-frühstücklichen Rezepten übersehen. Die Marke bietet die größte Auswahl an aromatisiertem Speck in der Branche und hat kürzlich andere saisonale Geschmäcker wie Ranch-Bacon und Apfelwein-Bacon veröffentlicht.

Aly Sill, Senior Manager der Marke HORMEL® BLACK LABEL®, betont, dass dieser neue Geschmack am besten zu Gerichten wie Steak-Wraps oder Pasta Carbonara passt. Das Unternehmen plant, in den kommenden Monaten weiterhin innovative Geschmäcker einzuführen, um die kulinarischen Möglichkeiten von Speck zu erweitern und eine neue Generation von Verbrauchern in diese Kategorie zu ziehen.

Positive
  • Introduction of new -edition Garlic Rosemary flavored bacon
  • Widest selection of flavored bacon in the industry
  • Strategy to attract Millennial and Gen Z consumers to the bacon category
  • Plans for future flavor innovations to expand market reach
Negative
  • None.

HORMEL® BLACK LABEL® bacon brand team to consumers: Think beyond breakfast

AUSTIN, Minn., Aug. 1, 2024 /PRNewswire/ -- The makers of the HORMEL® BLACK LABEL® brand offer the widest selection of flavored bacon in the industry, and today, they are proud to announce the latest addition to their portfolio of tasty options. For a limited time, consumers are invited to indulge their bacon cravings with the all-new HORMEL® BLACK LABEL® Garlic Rosemary flavored bacon, available at retailers nationwide while supplies last.

"The HORMEL® BLACK LABEL® brand is boldly pushing the boundaries of bacon beyond breakfast with our latest limited-edition flavor," said Aly Sill, senior manager of the HORMEL® BLACK LABEL® brand. "By introducing these limited-edition flavors, we are bringing a new generation of consumers into the bacon category by offering a selection of options that no other brand can match."

According to recent research, Millennial and Gen Z shoppers continue to demand new, exciting and sophisticated flavors, yet the same consumer group tends to ignore bacon as a common ingredient in non-breakfast recipes. The HORMEL® BLACK LABEL® brand team is attempting to bridge that gap, inviting younger consumers to enjoy bacon beyond breakfast with the introduction of their latest flavor innovation.

"This complex flavor profile is best served wrapped around a juicy steak or in a creamy pasta carbonara," Sill said. "Breakfast bacon is a classic and time-honored tradition, of course, but the culinary potential of bacon stretches far beyond breakfast. Try our limited-edition Garlic Rosemary flavored bacon today, and you'll see — and taste — what we mean!"

Garlic Rosemary flavored bacon is just the latest in a recent line of limited-time flavor offerings from the HORMEL® BLACK LABEL® brand; Ranch Bacon and Apple Cider Bacon have also been offered in the last year. This flavor-forward approach will continue into the future, Sill said, as more exciting innovations from the HORMEL® BLACK LABEL® brand are set to be unveiled in the coming months.

For more information on the HORMEL® BLACK LABEL® brand, including product information and where to buy, visit blacklabelbacon.com.

About the Hormel® Black Label® Brand
Bacon plays a larger-than-life role in consumers' lives. It's more than food. It's a symbol, a feeling, an experience. That's what the makers of the Hormel® Black Label® brand believe. First established in 1963, the Hormel® Black Label® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match. For more information on all Hormel® Black Label® products, including nutritional information, recipes and where to buy, visit blacklabelbacon.com.

About Hormel Foods — Inspired People. Inspired Food. Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized on Fast Company's list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:
Media Relations
Hormel Foods
media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the new -edition flavor of HORMEL® BLACK LABEL® bacon?

The new -edition flavor is Garlic Rosemary flavored bacon.

Why is HORMEL (HRL) introducing new bacon flavors?

HORMEL is introducing new bacon flavors to attract Millennial and Gen Z consumers, showcase bacon's potential beyond breakfast, and expand the bacon category.

What other -edition flavors has HORMEL® BLACK LABEL® brand recently offered?

HORMEL® BLACK LABEL® brand has recently offered Ranch Bacon and Apple Cider Bacon as -edition flavors.

Where can consumers purchase the new Garlic Rosemary flavored HORMEL® BLACK LABEL® bacon?

The new Garlic Rosemary flavored bacon is available at retailers nationwide while supplies last.

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