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HP Doubles Down on Partner Growth with Groundbreaking Program Enhancements

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HP has launched the Amplify Partner Conference, introducing a comprehensive strategy to enhance collaboration and benefits for its partners. Key initiatives include the integration of Poly, Teradici, and HyperX into the HP Amplify program, set to take place on November 1, 2023. The company aims to welcome distribution partners to the program in fiscal 2024. New features introduced include the More for More compensation program and the Fast Lane demand generation process, designed to simplify reimbursement for marketing efforts. Additionally, HP seeks to enroll over 50% of Amplify partners in the Amplify Impact program by 2025, promoting sustainability.

Positive
  • Integration of Poly, Teradici, and HyperX into HP Amplify enhances partner collaboration.
  • New compensation program (More for More) incentivizes qualified partners, potentially increasing sales.
  • Fast Lane process streamlines marketing reimbursements, improving partner experience.
  • Goal to enroll 50% of partners in Amplify Impact by 2025 promotes sustainability and may improve brand reputation.
Negative
  • None.

HP kicks off global Amplify Partner Conference with future-ready strategy for driving greater collaboration and benefits

News Highlights

  • Announces Amplify for All - integration of Poly, Teradici and HyperX into HP Amplify program
  • Reveals plan to welcome Distribution partners to HP Amplify in FY24
  • Unveils new More for More compensation and Fast Lane joint demand generation process1
  • Introduces new incentive towards track eligibility for HP Amplify Impact partners

CHICAGO, March 29, 2023 (GLOBE NEWSWIRE) -- Today at the Amplify™ Partner Conference, HP Inc (NYSE: HPQ) announced several new partner benefits and program enhancements aimed at driving greater agility, simplification, growth and collaboration. As of November 1, 2023 (fiscal 2024), all HP products, solutions and distribution across its vast portfolio will be integrated into the HP Amplify Program, delivering one global2 platform as the foundation for partner engagement.

“The HP Amplify program represents the industry’s first to reward partners across performance, capabilities and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Program as of our new fiscal year,” said Kobi Elbaz, General Manager, HP Global Channel Organization. “Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the program based on the evolution of our portfolio, changing market dynamics and most importantly, partner feedback.”

HP also unveiled two new elements in the HP Amplify program, including the More for More benefit and compensation program, and Fast Lane joint demand generation process. Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners. The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turn-around time and overall experience for eligible partners1. Both the More for More and Fast Lane elements will be deployed in the Amplify partner program in HP’s new fiscal year, November 1, 2023.

Rewarding Partners for Investment in Sustainable Impact
HP Amplify Impact represents the world’s first partner assessment, resource, and training program focused solely on Sustainable Impact. To help spur the company’s ambitious goal of enrolling at least 50 percent of Amplify partners in Amplify Impact by 2025, HP today announced a new way for participating partners to leverage Amplify Impact participation towards eligibility status. Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services.

HP also honored winners of its inaugural Amplify Impact Awards at a live ceremony today at the Amplify Partner Conference.

About HP Amplify
Launched in November 2020, HP Amplify represents the first global partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences and outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars:  performance, collaboration and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online and Amplify Impact.

For more information on HP Amplify, visit our newsroom.

About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.

Media Contacts

HP Media Relations

MediaRelations@hp.com

hp.com/go/newsroom


Resources:

1 HP Amplify More for More and Fast Lane elements based on partner eligibility requirements

2 All geographic markets apart from Greater China

 


FAQ

What is the HP Amplify Partner Conference?

The HP Amplify Partner Conference is an event where HP introduced strategies for enhancing partner collaboration and benefits.

When will the integration of Poly and others into HP Amplify occur?

The integration will take place on November 1, 2023, coinciding with HP's fiscal 2024.

What is the More for More compensation program?

The More for More program is a new initiative aimed at boosting compensation for qualified HP partners.

What does the Fast Lane demand generation process entail?

Fast Lane simplifies the reimbursement process for marketing development funds, improving turnaround time for eligible partners.

How will HP measure success in the Amplify Impact program?

HP aims to enroll at least 50% of its Amplify partners in the Amplify Impact program by 2025 to promote sustainable practices.

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