Brook + Whittle to install first HP Indigo V12 digital press in US

Rhea-AI Summary

Brook + Whittle announced the installation of the first HP Indigo V12 digital press in the United States, enhancing its digital print capabilities. This installation aims to improve customer service with faster turn times and flexible label customization, rivaling traditional flexo printing speeds. The V12 press offers quick setup and minimal waste while operating at 400 feet per minute, potentially replacing multiple flexo presses. Industry leaders from both companies highlighted the strategic partnership and its role in advancing sustainable and innovative printing solutions.

Positive

• Installation of first HP Indigo V12 digital press in the U.S. enhances digital printing capabilities.
• Significantly reduces the break-even point between flexo and digital printing, increasing operational efficiency.
• Quick setup and minimal waste of the V12 contribute to faster delivery times for customers.

Negative

• None.

GUILFORD, Conn., March 17, 2023 /PRNewswire/ -- Brook + Whittle, a leader in sustainable packaging, complex decoration, and digital printing, is proud to announce the installation of the first HP Indigo V12 digital press in the United States. This installation will bolster Brook + Whittle's digital print platform, delivering value to customers through industry-leading turn times, supply chain agility, and label customization — now at flexo printing speeds.

The HP Indigo V12 digital press brings digital agility to volume currently printed on flexo presses. The V12 allows quick setup with little waste, on-the-fly graphics changes, and variable data printing — all while printing at 400 feet per minute. By eliminating the traditional break-even point between flexo and digital, a single V12 can replace 2 or 3 flexo presses.

"We're excited about this next step in our digital journey and the value this press brings to our customers. HP Indigo is a great partner, and together we are shaping the future of printing," says Jeremy Letterman, Chief Operations Officer at Brook + Whittle. "We have a longstanding partnership with HP Indigo and our Hamilton, Ohio facility has been an HP Beta site since 2006. This latest investment continues Brook + Whittle's legacy as an early technology adopter and print process innovator as we drive digitalization in the label industry."

"The speed and decoration capabilities of the new press opens digital printing to a much wider market and a new set of customers that require longer runs but want all the flexibility digital brings. For the Brook + Whittle customer it means: HP Indigo quality for mid to longer run lengths, faster delivery, fast response to design changes, no limit in number of SKUs, and more sustainable production," says Fernando Alperowitch, General Manager, Industrial Print GTM, Americas at HP.

About Brook + Whittle

Brook + Whittle is a leading North American manufacturer of premium prime label solutions with highly differentiated capabilities, entrusted by some of the most well-known brands. The company provides pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels with a focus on delivering value to customers through sustainable packaging, complex decoration, digitalization, and industry-leading lead times. Brook + Whittle operates fifteen production facilities across the US. To learn more about Brook + Whittle, visit www.brookandwhittle.com

About HP

HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.

Contact:

Brook + Whittle

Daryl Northcott

marketing@bwhittle.com

 

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SOURCE Brook + Whittle

FAQ

What is the significance of the new HP Indigo V12 digital press installation by Brook + Whittle?

The installation enhances digital print capabilities, allowing for faster turn times and more flexible label customization.

When was the announcement made regarding the HP Indigo V12 digital press?

The announcement was made on March 17, 2023.

How does the HP Indigo V12 press improve printing compared to flexo presses?

The V12 offers quicker setup, reduced waste, and operates at flexo printing speeds, potentially replacing 2 or 3 flexo presses.

What benefits does the V12 provide to Brook + Whittle's customers?

Customers benefit from HP Indigo quality for longer run lengths, faster delivery, and more sustainable production.

What partnership exists between Brook + Whittle and HP?

Brook + Whittle has a longstanding partnership with HP Indigo, focusing on technological innovation in the label industry.