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Virgin Voyages Standardizes on Aruba ESP to Deliver Exceptional Sailor Experiences
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Rhea-AI Summary
Hewlett Packard Enterprise (NYSE: HPE) announced that Virgin Voyages is implementing the Aruba ESP (Edge Services Platform) to enhance onboard experiences across its fleet of cruise ships. The deployment aims to provide seamless connectivity, enabling features like mobile ticketing and virtual queuing, ultimately improving passenger service. Virgin Voyages, which caters to adult travelers, integrates technology to streamline service and reduce wait times. The network supports around 15,000 devices, ensuring high-quality service.
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Deployment of Aruba ESP to enhance customer experience on Virgin Voyages cruise ships.
Seamless connectivity enables virtual queuing, improving service efficiency.
Network can support approximately 15,000 devices, ensuring reliability for passengers and crew.
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From Spa Appointments to Shake for Champagne™, Award-Winning Cruise Line Offers Luxurious Onboard Amenities via Aruba Wi-Fi Network
SAN JOSE, Calif.--(BUSINESS WIRE)--
Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today announced that Virgin Voyages is deploying an end-to-end Aruba ESP (Edge Services Platform) network to deliver world-class, premium experiences aboard all four of their inaugural fleet of “lady ships.” Working with DeCurtis Corporation, Virgin Voyages set out to create an extraordinary, technology-enabled cruise experience. Headquartered in Plantation, Florida, Virgin Voyages is a joint venture between the Virgin Group and Bain Capital.
Virgin Voyages is deploying an end-to-end Aruba ESP network to deliver world-class, premium experiences aboard all four of their inaugural fleet of “lady ships.” (Source: Virgin Voyages)
Virgin Voyages currently has two award-winning ships deployed, and two more in development, all with a capacity of nearly 4,000 passengers and crew members on each ship. Scarlet Lady was named Cruise Critic’s “Best New Cruise Ship for 2021,” and both Scarlet and Valiant Lady received top spots on Condé Nast Traveler’s Cruising Hot List for 2022. As an exclusively adult cruise experience, Virgin Voyages offers a sanctuary at sea for the 18+ traveler with 20+ unique dining options, immersive entertainment and wellness-forward programming.
“From the time a Sailor books their trip or uses mobile ticketing, all on-board experiences up through departure at the end of their journey, is enhanced by technology,” said Frank Farro, vice president of Technology at Virgin Voyages. “A favorite luxury indulgence for Sailors is our unique “Shake for Champagne™” feature. By simply shaking their phone with the Virgin Voyages app open, and pressing a button, crew is alerted to deliver chilled champagne to the Sailor wherever they are on the ship. The same capability is extended to other services such as Ship Eats, to guarantee high-touch service to each Sailor’s dining, snacking and eating experience.”
A primary goal for Virgin Voyages is to deliver a premier Sailor experience by providing real-time services and always-on connectivity for crew members to facilitate fast, reliable service. For example, if a crew member sees a maintenance issue, they can open a repair ticket on their issued device, and it immediately goes to the right person to address the issue. The technology behind these capabilities is ubiquitous for crew members and transparent to Sailors, creating a seamless five-star experience wherever they are on the ship.
Another important goal for Virgin Voyages is to provide location-based quality of service via location-based data. One powerful example of this is by dramatically reducing the time Sailors stand in line. Virgin Voyages created a virtual queuing system so that Sailors don’t have to congregate in long lines. Instead, the Virgin Voyages app alerts them when it’s their turn to board the ship, sit for dinner, enter the spa, or disembark in their Port of Call. Virgin Voyages’ focus on a frictionless experience allows Sailors to relax and enjoy the amenities, rather than waiting in lines or dealing with service-related issues.
To achieve frictionless, location-based services that enable world-class Sailor services, Virgin Voyages looked to trusted technology partner DeCurtis Corporation. With a vast range of experience working with some of the world’s best, most-recognized hospitality brands, DeCurtis and Virgin Voyages were looking to transform existing Sailor experiences to make them better, faster and more impactful through creative application of the latest technology.
In cooperation with DeCurtis and Aruba, Virgin Voyages selected and deployed a flexible, resilient Aruba ESP network including Aruba Wi-Fi 6 access points with built-in location services, as well as access switches. Additionally, Virgin Voyages uses ClearPass for network access control (NAC) and policy management, and AirWave for network management.
“It was the Aruba team that stepped up to work with our Virgin Voyages team as well as our partners DeCurtis and Axians to solidify and enhance a comprehensive network for our ships,” explained Farro. “The Aruba team in the yard, on the ship, and the team behind helping those two teams, have all been responsive and engaged.”
Virgin Voyages has seen multiple benefits of their new Aruba network, including reliability, seamlessness, and scalability. “The network is built to accommodate around 15,000 devices,” said Farro. “This includes crew devices, PCs, laptops and tablets, in addition to tablets and TVs in each cabin, as well as in the crew rooms. Add on top of that the myriad of devices each Sailor brings onboard. The seamless experience is best illustrated in our ability to duplicate ‘smart home’ features in each cabin, which are controlled by the app on the cabin tablets. When a Sailor walks in and their cabin is in nighttime mode, the lights automatically come on and the curtains close. It’s just an incredible experience.”
Looking to the future, Virgin Voyages will continue delivering transparent but ubiquitous high-touch Sailor services and expand features such as wayfinding. Their focus will remain on making sure that Sailors’ devices seamlessly connect to the internal Wi-Fi network, so they don’t even have to think about connectivity from boarding to departure and everything in between.
About Aruba, a Hewlett Packard Enterprise company
Aruba, a Hewlett Packard Enterprise company, is the global leader in secure, intelligent edge-to-cloud networking solutions that use AI to automate the network, while harnessing data to drive powerful business outcomes. With Aruba ESP (Edge Services Platform) and as-a-service options, Aruba takes a cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments, covering all aspects of wired, wireless LAN, and wide area networking (WAN).
To learn more, visit Aruba at www.arubanetworks.com. For real-time news updates, follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products, visit the Airheads Community at community.arubanetworks.com.
