Sotheby's International Realty U.S. Sales Volume Outpaces Industry Average by Nearly Double
Sotheby's International Realty reported strong performance in 2024, with U.S. sales volume increasing 9.4% year-over-year, nearly double the National Association of Realtors' market growth of 5.2%. The company achieved US$157 billion in global sales volume for 2024.
The brand expanded its presence to over 1,100 offices across 84 countries, opening 37 new offices worldwide and growing to 26,100 independent sales associates. Notable achievements include record-breaking sales, such as a US$25M sale in Washington, D.C., and a US$65.5M villa sale in Dubai. The company's referral volume reached US$4.6 billion.
Digital presence remained strong with sothebysrealty.com attracting over 33 million visitors, and videos receiving more than 65 million views. The brand launched its new '1 of 1' advertising campaign and released its first Mid-Year Luxury Outlook report in 2024.
Sotheby's International Realty ha registrato una forte performance nel 2024, con un aumento del volume delle vendite negli Stati Uniti del 9,4% rispetto all'anno precedente, quasi il doppio della crescita del mercato del 5,2% riportata dalla National Association of Realtors. L'azienda ha raggiunto 157 miliardi di dollari in volume di vendite globale per il 2024.
Il marchio ha ampliato la sua presenza a oltre 1.100 uffici in 84 paesi, aprendo 37 nuovi uffici in tutto il mondo e crescendo fino a 26.100 agenti di vendita indipendenti. Tra i risultati notevoli ci sono vendite record, come una vendita da 25 milioni di dollari a Washington, D.C., e una vendita di una villa da 65,5 milioni di dollari a Dubai. Il volume di referral dell'azienda ha raggiunto i 4,6 miliardi di dollari.
La presenza digitale è rimasta forte, con sothebysrealty.com che ha attratto oltre 33 milioni di visitatori e i video che hanno ricevuto più di 65 milioni di visualizzazioni. Il marchio ha lanciato la sua nuova campagna pubblicitaria '1 of 1' e ha pubblicato il suo primo rapporto Mid-Year Luxury Outlook nel 2024.
Sotheby's International Realty reportó un sólido desempeño en 2024, con un aumento del 9.4% en el volumen de ventas en EE.UU. en comparación con el año anterior, casi el doble del crecimiento del mercado del 5.2% informado por la Asociación Nacional de Agentes Inmobiliarios. La compañía alcanzó 157 mil millones de dólares en volumen de ventas global para 2024.
La marca amplió su presencia a más de 1,100 oficinas en 84 países, abriendo 37 nuevas oficinas en todo el mundo y creciendo hasta 26,100 asociados de ventas independientes. Entre los logros notables se incluyen ventas récord, como una venta de 25 millones de dólares en Washington, D.C. y una venta de una villa de 65.5 millones de dólares en Dubái. El volumen de referencias de la compañía alcanzó los 4.6 mil millones de dólares.
La presencia digital se mantuvo fuerte, con sothebysrealty.com atrayendo a más de 33 millones de visitantes, y los videos recibiendo más de 65 millones de visualizaciones. La marca lanzó su nueva campaña publicitaria '1 of 1' y publicó su primer informe Mid-Year Luxury Outlook en 2024.
Sotheby's International Realty는 2024년에 강력한 성과를 보고하며 미국의 판매량이 전년 대비 9.4% 증가했으며, 이는 전국 부동산 중개인 협회(National Association of Realtors)의 5.2% 성장률의 거의 두 배에 해당합니다. 이 회사는 2024년 전 세계에서 1570억 달러의 판매량을 달성했습니다.
브랜드는 84개국에 걸쳐 1,100개 이상의 사무소로 확장하였고, 전 세계에 37개의 새로운 사무소를 열며 26,100명의 독립 판매 협력사로 성장했습니다. 주목할만한 성과로는 워싱턴 D.C.에서의 2,500만 달러 판매 및 두바이에서의 6,550만 달러 빌라 판매와 같은 기록적인 판매가 포함됩니다. 회사의 추천 수익은 46억 달러에 달했습니다.
디지털 존재감은 여전히 강력했으며, sothebysrealty.com은 3천3백만 명 이상의 방문자를 유치했고, 비디오는 6천5백만 회 이상의 조회수를 기록했습니다. 브랜드는 새로운 '1 of 1' 광고 캠페인을 시작하고, 2024년 첫 번째 중간 연도 고급 전망 보고서를 발표했습니다.
Sotheby's International Realty a rapporté une forte performance en 2024, avec une augmentation de 9,4 % du volume des ventes aux États-Unis par rapport à l'année précédente, presque le double de la croissance du marché de 5,2 % rapportée par la National Association of Realtors. L'entreprise a atteint 157 milliards de dollars de volume de ventes global pour 2024.
La marque a élargi sa présence à plus de 1 100 bureaux dans 84 pays, ouvrant 37 nouveaux bureaux dans le monde et atteignant 26 100 agents commerciaux indépendants. Parmi les réalisations notables figurent des ventes record, telles qu'une vente de 25 millions de dollars à Washington, D.C., et une vente de villa de 65,5 millions de dollars à Dubaï. Le volume des recommandations de l'entreprise a atteint 4,6 milliards de dollars.
La présence numérique est restée forte, avec sothebysrealty.com attirant plus de 33 millions de visiteurs, et les vidéos ayant reçu plus de 65 millions de vues. La marque a lancé sa nouvelle campagne publicitaire '1 of 1' et a publié son premier rapport Mid-Year Luxury Outlook en 2024.
Sotheby's International Realty berichtete 2024 von einer starken Leistung, mit einem Anstieg des Verkaufsvolumens in den USA um 9,4% im Vergleich zum Vorjahr, was fast doppelt so viel ist wie das Marktwachstum von 5,2%, das von der National Association of Realtors gemeldet wurde. Das Unternehmen erreichte 157 Milliarden US-Dollar im globalen Verkaufsvolumen für 2024.
Die Marke erweiterte ihre Präsenz auf über 1.100 Büros in 84 Ländern, eröffnete 37 neue Büros weltweit und wuchs auf 26.100 unabhängige Verkaufsmitarbeiter. Zu den bemerkenswerten Leistungen gehören Rekordverkäufe, wie ein Verkauf von 25 Millionen US-Dollar in Washington, D.C. und ein Verkauf einer Villa für 65,5 Millionen US-Dollar in Dubai. Das Empfehlungsvolumen des Unternehmens erreichte 4,6 Milliarden US-Dollar.
Die digitale Präsenz blieb stark, wobei sothebysrealty.com über 33 Millionen Besucher anzog und die Videos mehr als 65 Millionen Aufrufe erhielten. Die Marke startete ihre neue Werbekampagne '1 of 1' und veröffentlichte 2024 ihren ersten Mid-Year Luxury Outlook Bericht.
- U.S. sales volume growth of 9.4% YoY, outperforming industry average of 5.2%
- Global sales volume reached US$157 billion in 2024
- Expansion to 37 new offices worldwide
- Record-breaking sales: US$25M in Washington D.C. and US$65.5M in Dubai
- Strong referral volume of US$4.6 billion
- Digital engagement: 33M website visitors and 65M video views
- None.
Insights
The exceptional performance metrics revealed in Sotheby's International Realty's 2024 results signal several critical market insights. The 9.4% growth in U.S. sales volume, substantially outpacing the industry's 5.2% average, demonstrates remarkable resilience in the luxury segment despite broader market challenges. This outperformance suggests effective market segmentation and superior execution in the high-end real estate sector.
The expansion strategy, adding 37 new offices globally, represents a calculated move to capture market share in strategic locations. The presence in 84 countries with over 26,100 independent sales associates creates a powerful network effect, particularly evident in the US$4.6 billion referral volume. This global reach provides a significant competitive moat, especially valuable in the current market where international property investment flows are increasingly important.
The digital engagement metrics are particularly noteworthy from a business perspective. With 33 million website visitors and 65 million video views, the brand's digital presence translates into tangible market advantages. The 165% higher social media engagement compared to competitors indicates superior digital marketing efficiency and stronger brand resonance with affluent consumers.
For parent company HOUS, these results suggest robust franchise value and recurring revenue potential through their affiliate network. The strategic focus on luxury markets provides insulation from broader real estate market volatility, while the technological and marketing investments position the brand for sustained competitive advantage in the evolving real estate landscape.
Globally, Luxury Real Estate Brand Achieves US$157 Billion in 2024 Sales Volume
"Buyers and sellers alike continue to rely on the expertise of Sotheby's International Realty agents to successfully navigate an ever-changing market and achieve their real estate goals," said Philip White, president and CEO of Sotheby's International Realty. "Achieving nearly double the industry average in sales volume growth demonstrates the exceptional prowess and performance of agents in our network and the power of the brand."
Strategic Global Expansion and Record Achievements
In 2024, Sotheby's International Realty remained committed to strategic expansion around the globe, opening 37 new offices worldwide and bringing its total presence to over 1,100 offices in 84 countries and territories, with more than 26,100 independent sales associates.
The brand increased its domestic presence to 46 states across the country and expanded in key states, including
"Today's luxury market operates on a global scale," said Tammy Fahmi, senior vice president of global servicing and strategy of Sotheby's International Realty. "High-net-worth buyers seek to expand their property portfolios in multiple countries, while sellers are looking for global exposure. Our reach and strategic expansion into key markets in the
Sotheby's International Realty witnessed record sales across several key markets in 2024, including a
"As affluent buyers continued to seek properties across international markets, Sotheby's International Realty agents served as true global real estate advisors. The brand's referral volume was
Sotheby's International Realty continues to set the benchmark for excellence in the luxury real estate market. With a commitment to innovation, strategic expansion, and unparalleled service, the brand remains the top choice for discerning buyers and sellers around the globe.
Commitment to Technology and Marketing Excellence
Sotheby's International Realty is recognized as the proven authority in servicing the luxury market. The brand's premier tools and marketing strategies drive exceptional performance, enabling it to outperform the market.
In 2024, sothebysrealty.com attracted more than 33 million visitors, videos produced by Sotheby's International Realty agents were viewed more than 65 million times, and the brand's 1.2 million followers engaged with its social media platforms 1.8 million times,
The brand's award-winning public relations team upheld the status of the most profiled luxury real estate brand in the news3 and, in July 2024, released the first-ever Mid-Year Luxury Outlook report, complementing the annual edition and providing consumers with a crucial advantage in navigating the luxury market.
The brand also launched its new advertising campaign – "1 of 1," which celebrates the uniqueness of each home represented by Sotheby's International Realty and positions its real estate advisors as "curators of the unique," adept at pairing the world's most exceptional homes with buyers who recognize their potential. This approach is defined by the company's keen eye for a home's special attributes and the distinctive experiences and lifestyles they offer. Aimed at engaging a new generation of affluent buyers who value individuality and self-expression, the campaign has been adapted into several languages, allowing for localization across the brand's more than 1,100 offices in 84 countries.
"Our mid-year update to the Sotheby's International Realty Luxury Outlook report enabled us to provide clients with timely information to make well-informed real estate decisions. Additionally, our new '1 of 1' campaign underscores our dedication to marketing distinctive homes and positions our agents as the leading force to do so," said Bradley Nelson, chief marketing officer of Sotheby's International Realty.
1NATIONAL ASSOCIATION OF REALTORS®
2Sprout Social
3Meltwater
Sotheby's International Realty
Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans more than 1,100 offices located in 84 countries and territories worldwide, including 48 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
Media contact:
Rachel Colletta
Senior Manager, Public Relations and Communications
rachel.colletta@sothebys.realty
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SOURCE Sotheby's International Realty
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