Leading Oregon Real Estate Agencies Join Forces to Form Largest Real Estate Company in State for Sales Volume Under Sotheby's International Realty Brand

Rhea-AI Summary

Sotheby's International Realty's affiliate, Cascade Sotheby's International Realty, has merged with The Hasson Co., creating the largest real estate firm in Oregon by sales volume. The merged entity achieved over US$6 billion in total sales in 2021 and operates under the name Cascade Hasson Sotheby's International Realty, with 22 offices and 575 sales associates. This strategic alliance aims to enhance service offerings across Oregon and southwest Washington.

Positive

• Creation of the largest real estate firm in Oregon by sales volume.
• Combined sales volume of over US$6 billion in 2021.
• Expansion of service areas in Oregon and southwest Washington.

Negative

• None.

NEW YORK, June 22, 2022 /PRNewswire/ -- Sotheby's International Realty today announced that its independently owned and operated affiliate, Cascade Sotheby's International Realty in Oregon, has merged with local firm, The Hasson Co., which achieved more than US$2.8 billion in sales volume in 2021. The partnership brings together two of the biggest real estate firms in Oregon that will now operate as Cascade Hasson Sotheby's International Realty.

In 2021, the two companies achieved a combined total of US$6 billion in sales volume, and through the partnership, are now the largest real estate company in Oregon in terms of sales volume¹. Cascade Hasson Sotheby's International Realty will now consist of a total of 22 offices and 575 independent sales associates.

"The integration of Cascade Sotheby's International Realty and The Hasson Co. combines the prowess and renown of two leading real estate firms in Oregon," said Philip White, president and CEO of Sotheby's International Realty. "This strategic partnership solidifies their position as a leading residential real estate firm in the state of Oregon. I greatly look forward to supporting Deb, Steve, Lynae, and the entire Cascade Hasson Sotheby's International Realty team."

"Our partnership with The Hasson Co. brings together the strengths and synergies of two established, family-run businesses," said Deb Tebbs, co-CEO of Cascade Hasson Sotheby's International Realty. "In addition to being affiliated with the most trusted and recognized real estate brand in the world, our clients know they can rely on us for global representation with a local family feel from listing to close."

As part of the merger, Steve Studley and Lynae Forbes will remain in place as Co-CEO and President, respectively. The strategic integration unites two well-respected, family-run organizations that will service the state of Oregon and southwest Washington region. The partnership expands the firm's service areas to include the cities of West Linn and Wilsonville, Oregon, and builds upon the company's existing locations in Portland; Ashland; Bend; Cannon Beach; Vancouver, Washington; and more.

Cascade Hasson Sotheby's International Realty is part of the Peerage Realty Partners portfolio.

The Sotheby's International Realty network currently has more than 25,000 affiliated independent sales associates located in more than 1,000 offices in 78 countries and territories worldwide. In 2021, the brand achieved a record global sales volume of $204 billion USD. Cascade Hasson Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

¹Source: Terradatum, May 2021 to April 2022, 06-22

Sotheby's International Realty 

Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans more than 1,000 offices located in 78 countries and territories worldwide, including 51 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.

Media Contact:
Melissa Couch
973-407-6142
melissa.couch@sothebys.realty

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SOURCE Sotheby's International Realty