ERA REAL ESTATE KICKS OFF SPRING SEASON WITH BASEBALL ADVERTISING INVESTMENT, MAKING HOMEOWNERSHIP DREAMS COME TRUE

Rhea-AI Summary

ERA Real Estate, part of Anywhere Real Estate Inc. (NYSE: HOUS), announces its first-ever multifaceted national media campaign across Major League Baseball (MLB) and Minor League Baseball (MiLB) games for the 2025 season. The campaign includes:

• Advertisements on MLB.TV during high-viewership games
• 'On the Move' social media series featuring Boston Red Sox pitcher Walker Buehler
• Local 'Day at the Park' events with MiLB teams

The initiative aims to leverage baseball's community connections and diverse fanbase to enhance ERA's brand visibility. The partnership, facilitated by Cast Iron Media, strategically aligns with peak real estate selling seasons. The MiLB component targets local communities, reaching over 32 million annual attendees through various stadium events and activations.

Positive

• First major national media campaign launch expanding brand visibility
• Strategic partnership with MLB/MiLB reaching 32+ million annual attendees
• Celebrity endorsement from prominent MLB pitcher Walker Buehler

Negative

• None.

Brand Launches National Media Campaign Across Major League Baseball and Minor League Baseball Games

MADISON, N.J., March 27, 2025 /PRNewswire/ -- ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, is stepping up to the plate with an exciting, season-long national media campaign across Major League Baseball (MLB) and Minor League Baseball (MiLB) games. This marks the first time the ERA^® brand has embarked on a multifaceted media campaign. Cast Iron Media, which manages local inventory on MLB's digital platform through an exclusive strategic partnership, facilitated the campaign.

The national media campaign features a mix of ERA ads on MLB.TV, a dynamic social media approach and in-stadium local events with more than a dozen MiLB teams. The first component of the media campaign consists of ERA advertisements that will broadcast across MLB.TV during live games throughout the 2025 baseball season during the most-watched MLB and MiLB games.

"ERA Real Estate has always been a powerhouse, steadily increasing its market share through community-focused initiatives," said Alex Vidal, president of ERA Real Estate. "Our network was eager to elevate the ERA^® brand on a national stage, and baseball, with its deep community ties and diverse fanbase, aligns perfectly with our target market. The baseball season offers an extended period to build brand loyalty while coinciding with our peak real estate selling seasons. We're excited to dive into the baseball world and transform passionate baseball fans into enthusiastic raving fans of ERA Real Estate."

In addition to streaming advertisements, ERA^® is also launching its 'On the Move' social media series as part of the campaign. The ERA^® brand is teaming up with Walker Buehler, starting pitcher for the Boston Red Sox, to create engaging cross-branded social content. This collaboration will highlight Buehler's 'Moving Moments' and help boost the brand's recognition among millions of baseball fans.

Walker Buehler made his MLB debut in 2017 with the Los Angeles Dodgers, quickly becoming a key player. His career is decorated with significant milestones, including two World Series titles with the Dodgers (2020 and 2024) and being a two-time All-Star (2019 and 2021). Before turning professional, Buehler played college baseball for the Vanderbilt Commodores and was part of their 2014 College World Series championship team.

Lastly, ERA is taking the media campaign to the next level by working with local MiLB teams to host various events entitled, ERA Real Estate 'Day at the Park' nationwide. This will come to life locally in select ERA markets with in-stadium events to captivate new audiences, energize fans, and so much more.

"ERA Real Estate has a rich history of industry leadership and helping millions of home buyers and sellers. Our national baseball media campaign is the perfect fit for the ERA^® brand due to its strong ties to community roots and perfect alignment with our vision of massive reach with hyperlocal knowledge," said David Marine, chief marketing officer for Anywhere Brands. "This campaign will power a new level of visibility for ERA on a national level, but its true power lies in our local activations, which benefit our franchisees at the community level. Minor league baseball serves as a central piece of local communities across the country and attracts over 32 million people each year. We are proud to be part of that classic piece of Americana."

About ERA Real Estate
ERA Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for over 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand's game-changing technology, products and powerful lead generation.

The ERA Real Estate network includes more than 43,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 39 other countries and territories.

ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com. 

© 2025 ERA Franchise Systems LLC. All rights reserved. ERA^® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC

Media Contact:
Randi Rispoli
ERA Real Estate
973-407-5241
Randi.Rispoli@anywhere.re 

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SOURCE ERA Real Estate

FAQ

What is ERA Real Estate's 2025 MLB advertising campaign strategy?

ERA's campaign includes MLB.TV advertisements, social media content with Walker Buehler, and local MiLB stadium events, targeting baseball's peak season which aligns with prime real estate selling periods.

How will ERA Real Estate's partnership with Minor League Baseball benefit HOUS shareholders?

The partnership provides access to over 32 million MiLB attendees annually, potentially increasing brand visibility and market reach through local community engagement.

Who is partnering with ERA Real Estate in their MLB.TV advertising campaign?

ERA is partnering with Boston Red Sox pitcher Walker Buehler for social media content and Cast Iron Media for MLB.TV advertising distribution.

What local events is ERA Real Estate planning with Minor League Baseball teams?

ERA is organizing 'Day at the Park' events at select MiLB stadiums nationwide to engage with local communities and enhance brand presence.