At Home’s New Found & Fable Label Combines Global Influence with Collected Style

Rhea-AI Summary

At Home, a leading home décor retailer, announced the launch of its new private brand, Found & Fable. This eclectic and artisan-inspired line aims to offer customers unique and affordable home décor options that reflect global influences. The collection includes furniture, bedding, rugs, and wall décor, designed for those who appreciate stylish and adventurous living.

President Chad Stauffer noted the success of previous private brands like Honeybloom and Providence as key factors in expanding their offerings. Found & Fable is now available in stores and online, reinforcing At Home's commitment to providing designer-quality styles at accessible prices.

Positive

• Launch of new private brand Found & Fable, expanding product offerings.
• Success of previous brands Honeybloom and Providence indicates positive market reception.
• Focus on affordable global-inspired designs appeals to a broad customer base.

Negative

• None.

DALLAS--(BUSINESS WIRE)-- At Home, The Home and Holiday Superstore, announced today the launch of its new private brand Found & Fable. This traveled, eclectic and artisan-inspired brand is where global inspiration meets affordable prices every day. Shoppers can bring global destinations to their homes with furniture, bedding, storage, rugs, wall décor, and more from this collection.

At Home's Found & Fable brand is a traveled, eclectic and artisan-inspired brand, where global inspiration meets affordable prices.(Photo: Business Wire)

“Our new, exclusive Found & Fable brand is for anyone who wants to bring eclectic style to their home and has a passion for global inspired design at incredible prices,” said Chad Stauffer, President and Chief Merchandising & Product Officer for At Home. “After the overwhelming success of our farmhouse-style private brand Honeybloom and our traditional-style private brand Providence, we knew it was time to expand our private label assortment again. We can’t wait to see how our customers decorate their homes with the artisanal pieces, natural materials and global accents Found & Fable has to offer. At Home is committed to creating designer styles for less and making them accessible to customers at every price point.”

At Home’s Found & Fable line is for those homes full of texture with a collection of pieces from around the globe. A home beaming with a sense of spontaneous adventure, barefoot living, and décor pieces with stories meant to inspire.

Found & Fable, exclusively at At Home, is now available online and in stores.

About At Home:

At Home, The Home and Holiday Superstore, offers up to 45,000 on-trend home products to fit every room, style, budget or season. From furniture, mirrors, rugs, art and housewares, to tabletop, patio and seasonal décor, At Home offers décor for all, and always for less. Headquartered in Dallas, Texas, At Home currently operates 262 stores in 40 states. For more information, please visit us online at athome.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230417005811/en/

MacKenzie McCarver

214-697-7145

MediaRelations@AtHome.com

Source: At Home

FAQ

What is the new product launch by At Home?

At Home launched a new private brand called Found & Fable.

When was the Found & Fable brand announced?

The Found & Fable brand was announced on April 17, 2023.

What types of products does Found & Fable offer?

Found & Fable offers furniture, bedding, rugs, wall décor, and more.

Is Found & Fable available online?

Yes, Found & Fable is available both online and in At Home stores.

What is the market focus of At Home's Found & Fable brand?

Found & Fable focuses on eclectic, artisan-inspired designs at affordable prices.