Hologic Rings Nasdaq Opening Bell to Kick Off Breast Cancer Awareness Month
Hologic Inc. rang the Nasdaq opening bell to commence Breast Cancer Awareness Month, marking the 16th occasion for this event. The company emphasized the importance of regular screenings, highlighting that over 2 billion women worldwide did not undergo cancer screenings in the past year. Tennis legend Martina Navratilova, a breast cancer survivor, joined Hologic's leadership to stress preventive care. The ongoing partnership with the Women’s Tennis Association aims to promote women's health awareness during tournaments and special events.
- Partnership with the Women's Tennis Association enhances brand visibility and supports women's health initiatives.
- Highlighting the critical issue of cancer screenings may improve public perception and trust in Hologic's products and services.
- Over 2 billion women globally not screened for cancer indicates a major awareness and accessibility gap, which could reflect poorly on healthcare systems.
Tennis Legend Martina Navratilova Joins Hologic to Highlight Importance of Regular Screenings
MacMillan will be joined by Hologic employees and members of the Women’s
“We are honored to stand alongside the women of the WTA in recognizing Breast Cancer Awareness Month as we continue to underscore the importance of preventive care and annual mammography screening,” said MacMillan. “Our recently released findings from the second year of the Hologic Global Women’s Health Index highlight the unfortunate reality that more than 2 billion women worldwide weren’t tested for any type of cancer, including breast cancer, in the past 12 months, making the work we do to increase awareness even more important.”
The Hologic Global Women’s Health Index, one of the world’s largest studies on women’s well-being, examines critical markers for health by country and territory, and over time. It identifies barriers to preventive care for women and provides a framework for governments, business leaders, nonprofit organizations, scholars and others to achieve progress.
“As a woman who was diagnosed with breast cancer after a routine mammogram, I know firsthand how important breast cancer screening is,” said Navratilova. “While progress has been made, Hologic’s research shows that far too many women are not getting the screenings they deserve. I’m proud to stand with Hologic this Breast Cancer Awareness Month and share my story in hopes of encouraging other women to schedule their mammograms and prioritize their health.”
The bell ringing is one of many activities that Hologic and the WTA have used to spread the message of prevention, early detection and early treatment since the groundbreaking partnership began in March of this year. Throughout Breast Cancer Awareness Month, the two organizations will continue to bring much-needed attention to the critical issue of women’s health during tournaments, at special events and through public campaigns.
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