Harley-Davidson Pushes EV Technology To The Edges Of The Earth With The 2020 LiveWire® Motorcycle
Harley-Davidson (NYSE:HOG) showcases its LiveWire® electric motorcycle in an extreme off-road adventure spanning 13,000 miles. This journey highlights the bike's performance and capabilities, documented in a new podcast series featuring the engineering team's modifications. The project involved rapid design and assembly of near-production models, emphasizing Harley-Davidson's commitment to innovation in electrification. In connection with the launch of 'Long Way Up' on Apple TV+, riders can experience the LiveWire with complimentary merchandise at authorized dealerships.
- Successful demonstration of LiveWire's performance in challenging conditions.
- Engagement strategy using a podcast series to highlight engineering innovations.
- Opportunity for hands-on experience with LiveWire motorcycle through test rides.
- None.
MILWAUKEE, Sept. 24, 2020 /PRNewswire/ -- The Harley-Davidson (NYSE:HOG) LiveWire® model is an exhilarating electric motorcycle that pushes the boundaries of performance, technology and design in the two-wheel world. When an opportunity presented itself to Harley-Davidson to showcase the LiveWire motorcycle's capabilities and performance in the most extreme conditions, H-D seized the challenge for the unheralded 13,000 mile off-road trek. The process to accomplish this journey is documented through Harley-Davidson's podcast series.
Listen to the H-D Podcast on Apple Podcasts and Spotify and subscribe to get new episodes of the show automatically each week.
This six-part series documents how near-production LiveWire models were modified to shred dirt roads, single track, and desert trails over 13,000 miles of extreme off-road conditions.
"Harley-Davidson stands for the timeless pursuit of adventure," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. This podcast series is a premier showcase for how Harley-Davidson's talented staff of engineers and designers go above and beyond in their mission to create motorcycles that unlock adventures wherever they may lead. These efforts can be experienced in the 2020 LiveWire - a shining example of how Harley-Davidson innovates to lead in the electrification of motorcycling. It's an experience that can only be truly understood after riding it."
Utilizing the same talented Harley-Davidson engineers and designers that developed the LiveWire motorcycle, a select group was assembled from the broader development team to modify near-production LiveWire models to complete the journey.
Together, this team designed, modified, and assembled a motorcycle in under 30 days. After initial testing, the team incorporated feedback to finalize ergonomic and storage systems on the bikes. In 60 days, the motorcycles were headed to the southern tip of Argentina.
The modified LiveWire motorcycles used production specification RESS (Rechargeable Energy Storage System) hardware, chassis, and Harley-Davidson Revelation™ powertrain components. In addition, the motorcycles were modified with prototype rotors, wheels, and tires from the upcoming Harley-Davidson Pan America™ adventure touring motorcycle, and custom windshield, rear shock, and triple clamps made specifically for this project.
Before delivery, both modified LiveWire motorcycles were evaluated at Harley-Davidson's Willie G. Davidson Product Development Center for initial testing and ridden under similar development validation conditions at Harley-Davidson's Proving Grounds facility.
Harley-Davidson invites you to experience the thrill and seamless acceleration of the motorcycle at the center of the adventure, the 2020 LiveWire motorcycle. In celebration of the global premiere of "Long Way Up," available to stream now exclusively on Apple TV+, with every test ride a rider will receive a complimentary LiveWire t-shirt and limited-edition LiveWire poster. The poster is only available to those who test ride LiveWire models while supplies last.
Find an Authorized LiveWire Harley-Davidson® dealership near you and schedule your complimentary test ride.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
Editors: For more information regarding Harley-Davidson motorcycles and products visit h-dmediakit.com
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SOURCE Harley-Davidson, Inc.
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