Harley-Davidson Delivers Third Quarter Financial Results
- CVO retail sales up 25% in Q3
- HDFS revenue increased 15% in Q3
- Year-to-date HDMC revenue up 2%
- Year-to-date diluted EPS of $4.65
- Generated $707 million of cash from operating activities
- Consolidated revenue down 6% in Q3
- Consolidated operating income down 38% in Q3
- HDMC revenue declined 9% in Q3
- LiveWire revenue down in Q3
- Global retail sales of Harley-Davidson motorcycles down 16% in Q3
"Against a challenging macro and consumer backdrop, we have been able to achieve a result that preserves profitability at an industry leading level. In addition, we successfully launched our pinnacle CVO motorcycles, with CVO retail sales up
Third Quarter 2023 Highlights and Results
- Strategy remains grounded in desirability and profitability
- Successful launch of two new CVO motorcycles, CVO retail sales up +
25% , with new features aligning with consumer preferences - HDMC Gross Margin of
31.7% - HDMC Revenue declined
9% , behind a20% decrease in wholesale shipments - HDFS Revenue increased
15% on higher interest income - LiveWire commenced production and launch of the Del Mar electric motorcycle
- Delivered diluted EPS of
$1.38 - Company reaffirms its most recent full year 2023 outlook
Year-to-date 2023 Highlights and Results
- Achieved HDMC Operating Income Margin of
17.4% - HDMC Revenue was up 2 percent versus prior year, with global pricing and improved mix offsetting lower wholesale motorcycle unit shipments
- Delivered diluted EPS of
$4.65 - Repurchased
of shares (6.1 million shares) on a discretionary basis$226 million
Third Quarter 2023 Results
Harley-Davidson, Inc. Consolidated Financial Results
$ in millions (except EPS) | 3rd quarter | ||
2023 | 2022 | Change | |
Revenue | -6 % | ||
Operating Income | -38 % | ||
Net Income Attributable to HDI | -24 % | ||
Diluted EPS | -22 % |
Consolidated revenue was down 6 percent in the third quarter, driven by a revenue decline of 9 percent at HDMC, which was partially offset by revenue growth of 15 percent at HDFS.
Consolidated operating income in the third quarter was down 38 percent, driven by a decline of 37 percent at HDMC, a decline of 27 percent at HDFS, and an operating loss of
Harley-Davidson Motor Company (HDMC) – Results
$ in millions | 3rd quarter | ||
2023 | 2022 | Change | |
Motorcycle Shipments (thousands) | 45.3 | 56.9 | -20 % |
Revenue | -9 % | ||
Motorcycles | -9 % | ||
Parts & Accessories | -8 % | ||
Apparel | -29 % | ||
Licensing | -10 % | ||
Other | 148 % | ||
Gross Margin | 31.7 % | 34.4 % | -2.7 pts. |
Operating Income | -37 % | ||
Operating Income Margin | 13.5 % | 19.6 % | -6.1 pts. |
Third quarter global motorcycle shipments decreased 20 percent, due to the production suspension announced in late Q2 2023, prudent dealer inventory management and market conditions, in line with our latest guidance. Revenue was down 9 percent, with improved mix and global pricing partially offsetting unit declines. Parts & Accessories revenue was down 8 percent largely in-line with revenue from Motorcycles. Apparel revenue was down 29 percent driven by lower volumes in
Third quarter gross margin was down 2.7 points behind the impacts of lower volumes, unfavorable manufacturing impacts, and foreign currency, more than offsetting the benefits of pricing and shipment mix. Third quarter operating income margin fell by 6.1 points due to higher operating expense, including higher people costs and marketing spend.
Harley-Davidson Retail Motorcycle Sales
(excludes LiveWire units)
Motorcycles (thousands) | 3rd quarter | ||
2023 | 2022 | Change | |
27.3 | 32.0 | -15 % | |
EMEA | 7.8 | 9.0 | -13 % |
5.8 | 7.6 | -24 % | |
0.7 | 0.7 | -11 % | |
Worldwide Total | 41.7 | 49.4 | -16 % |
Global retail sales of Harley-Davidson motorcycles in the third quarter were down 16 percent versus prior year, adversely impacted primarily by macro conditions in key geographies.
Harley-Davidson Financial Services (HDFS) – Results
$ in millions | 3rd quarter | ||
2023 | 2022 | Change | |
Revenue | 15 % | ||
Operating Income | -27 % |
HDFS revenue was up
LiveWire – Results
$ in millions | 3rd quarter | ||
2023 | 2022 | Change | |
Electric Motorcycle Shipments (units) | 50 | 206 | -76 % |
Revenue | -45 % | ||
Operating Loss | ( | ( | NM |
NM – not meaningful |
With the majority of Del Mar shipments landing in Q4, LiveWire revenue for the third quarter was down versus prior year. LiveWire operating loss of
Other Harley-Davidson, Inc. 2023 Results – through end of Q3 2023
- Generated
of cash from operating activities$707 million - Effective tax rate was 22 percent
- Paid cash dividends of
$73 million - Repurchased
of shares (6.1 million shares) on a discretionary basis$226 million - Cash and cash equivalents of
at the end of the quarter$1.9 billion - Financing raised for HDFS of
$2.5 billion
2023 Financial Outlook
For the full year 2023, the Company reaffirms its most recent guidance and continues to expect:
- HDMC: revenue growth of flat to
3% and operating income margin of 13.9 to14.3% - HDFS: operating income decline of 20 to
25% - LiveWire: motorcycle unit sales of 600–1,000 and operating loss of
to$115 $125 million - Harley-Davidson, Inc.: capital investments of
to$225 $250 million
Segment Reporting Structure
LiveWire Group, Inc. ("LiveWire Group") became a separate public company trading on the New York Stock Exchange (Ticker: LVWR) on September 27, 2022. Harley-Davidson has a controlling equity interest in LiveWire Group and continues to consolidate LiveWire Group results with adjustments for non-controlling shareholder interests. Net Income attributable to Harley-Davidson, Inc. and EPS reflect these adjustments.
Beginning with the fourth quarter of 2022, new business segment reporting now includes:
- Harley-Davidson Motor Company (HDMC): Group that is accountable for the design, manufacturing, marketing and sales of Harley-Davidson motorcycles and related products
- Harley-Davidson Financial Services (HDFS): Group that provides motorcycle and related products financing and insurance products and services for our dealers and retail customers
- LiveWire: Group that is accountable for the design, marketing and sales of LiveWire electric motorcycles and related products, including STACYC electric balance bikes
Prior period segment results have been retrospectively adjusted based on the new segments. In addition, the consolidated results will continue to be reflected by:
- Harley-Davidson, Inc. (HDI): Corporate entity for the overall Company, under which HDMC, HDFS and LiveWire operate
Company Background
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in
Webcast
Harley-Davidson will discuss its financial results and outlook on an audio webcast at 8:00 a.m. CT today. The webcast login and supporting slides can be accessed at http://investor.harley-davidson.com/news-and-events/events-and-presentations. The audio replay will be available by approximately 10:00 a.m. CT.
Cautionary Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of the statement will include words such as the Company "believes," "anticipates," "expects," "plans," "may," "will," "estimates," "targets," "intends," "forecasts," "sees," or words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this press release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this press release are only made as of the date of this press release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the Company's ability to: (a) execute its business plans and strategies, including The Hardwire, each of the pillars, and the evolution of LiveWire as a standalone brand, which includes the risks noted below; (b) manage supply chain and logistics issues, including quality issues, availability of semiconductor chip components and the ability to find alternative sources of those components in a timely manner, unexpected interruptions or price increases caused by supplier volatility, raw material shortages, inflation, war or other hostilities, including the conflict in
The Company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company's dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its dealers to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company's dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions, the impact of the COVID-19 pandemic, or other factors.
In recent years, Harley-Davidson Financial Services experienced historically low levels of retail credit losses, but credit losses have been normalizing to higher levels in recent quarters. Further, the Company believes that HDFS's retail credit losses will continue to change over time due to changing consumer credit behavior, macroeconomic conditions including the impact of inflation, and HDFS's efforts to adjust underwriting criteria based on market and economic conditions, as well as actions that the Company has taken and could take that impact motorcycle values.
The Company's operations, demand for its products, and its liquidity could be adversely impacted by work stoppages, facility closures, strikes, natural causes, widespread infectious disease, terrorism, war or other hostilities, including the conflict in
### (HOG-Earnings)
Harley-Davidson, Inc. | ||||||||
Condensed Consolidated Statements of Operations | ||||||||
(In thousands, except per share amounts) | ||||||||
(Unaudited) | ||||||||
Three months ended | Nine months ended | |||||||
September 30, | September 25, | September 30, | September 25, | |||||
2023 | 2022 | 2023 | 2022 | |||||
HDMC revenue | $ 1,296,981 | $ 1,422,254 | $ 4,052,946 | $ 3,968,989 | ||||
Gross profit | 410,690 | 489,341 | 1,385,190 | 1,284,063 | ||||
Selling, administrative and engineering expense | 235,437 | 210,227 | 679,864 | 575,364 | ||||
Restructuring expense (benefit) | - | 3 | - | (389) | ||||
Operating income from HDMC | 175,253 | 279,111 | 705,326 | 709,088 | ||||
LiveWire revenue | 8,144 | 14,708 | 22,932 | 37,615 | ||||
Gross profit (loss) | 1,092 | 965 | (584) | 628 | ||||
Selling, administrative and engineering expense | 26,435 | 22,314 | 81,290 | 57,392 | ||||
Operating loss from Livewire | (25,343) | (21,349) | (81,874) | (56,764) | ||||
HDFS revenue | 243,934 | 211,613 | 707,390 | 606,244 | ||||
HDFS expense | 184,559 | 130,657 | 530,610 | 353,003 | ||||
Operating income from HDFS | 59,375 | 80,956 | 176,780 | 253,241 | ||||
Operating income | 209,285 | 338,718 | 800,232 | 905,565 | ||||
Other income, net | 26,814 | 9,358 | 54,136 | 30,443 | ||||
Investment income (loss) | 9,868 | 1,723 | 31,044 | (3,786) | ||||
Interest expense | (7,688) | (8,124) | (23,104) | (23,555) | ||||
Income before income taxes | 238,279 | 341,675 | 862,308 | 908,667 | ||||
Income tax provision | 42,176 | 80,489 | 190,546 | 209,130 | ||||
Net income | $ 196,103 | $ 261,186 | $ 671,762 | $ 699,537 | ||||
Less: Loss attributable to noncontrolling interests | 2,546 | - | 9,016 | - | ||||
Net income attributable to Harley-Davidson, Inc. | $ 198,649 | $ 261,186 | $ 680,778 | $ 699,537 | ||||
Earnings per share: | ||||||||
Basic | $ 1.40 | $ 1.79 | $ 4.74 | $ 4.71 | ||||
Diluted | $ 1.38 | $ 1.78 | $ 4.65 | $ 4.68 | ||||
Weighted-average shares: | ||||||||
Basic | 141,622 | 146,217 | 143,678 | 148,673 | ||||
Diluted | 144,321 | 147,073 | 146,330 | 149,535 | ||||
Cash dividends per share: | $ 0.1650 | $ 0.1575 | $ 0.4950 | $ 0.4725 | ||||
The Company operates in three reportable segments: Harley-Davidson Motor Company (HDMC), LiveWire and Harley-Davidson Financial Services (HDFS). The Company changed its segments in the period ended December 31, 2022. The change has been retrospectively reflected in the Company's results. | ||||||||
LiveWire results presented in the Company's financial statements represent the LiveWire reportable segment as determined in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 280 Segment Reporting which may differ from LiveWire Group, Inc. results. |
Harley-Davidson, Inc. | ||||||||
Condensed Consolidated Balance Sheets | ||||||||
(In thousands) | ||||||||
(Unaudited) | (Unaudited) | |||||||
September 30, | December 31, | September 25, | ||||||
2023 | 2022 | 2022 | ||||||
ASSETS | ||||||||
Current assets: | ||||||||
Cash and cash equivalents | $ 1,878,351 | $ 1,433,175 | $ 1,730,250 | |||||
Accounts receivable, net | 315,331 | 252,225 | 300,454 | |||||
Finance receivables, net | 2,101,965 | 1,782,631 | 1,807,718 | |||||
Inventories, net | 768,765 | 950,960 | 680,762 | |||||
Restricted cash | 130,838 | 135,424 | 287,264 | |||||
Other current assets | 227,556 | 196,238 | 205,734 | |||||
5,422,806 | 4,750,653 | 5,012,182 | ||||||
Finance receivables, net | 5,553,259 | 5,355,807 | 5,534,730 | |||||
Other long-term assets | 1,486,151 | 1,386,016 | 1,380,699 | |||||
LIABILITIES AND SHAREHOLDERS' EQUITY | ||||||||
Current liabilities: | ||||||||
Accounts payable and accrued liabilities | $ 968,261 | $ 998,947 | $ 1,149,078 | |||||
Short-term deposits, net | 250,987 | 79,710 | 97,856 | |||||
Short-term debt | 815,081 | 770,468 | 692,551 | |||||
Current portion of long-term debt, net | 638,496 | 1,684,782 | 1,740,422 | |||||
2,672,825 | 3,533,907 | 3,679,907 | ||||||
Long-term debt, net | 5,856,005 | 4,457,052 | 4,738,234 | |||||
Other long-term liabilities | 622,116 | 594,709 | 669,260 | |||||
Shareholders' equity | 3,311,270 | 2,906,808 | 2,840,210 | |||||
Harley-Davidson, Inc. | ||||||||
Condensed Consolidated Statements of Cash Flows | ||||||||
(In thousands) | ||||||||
(Unaudited | ||||||||
Nine months ended | ||||||||
September 30, | September 25, | |||||||
2023 | 2022 | |||||||
Net cash provided by operating activities | $ 706,767 | $ 574,704 | ||||||
Cash flows from investing activities: | ||||||||
Capital expenditures | (138,902) | (84,947) | ||||||
Finance receivables, net | (373,109) | (662,949) | ||||||
Other investing activities | 878 | 2,160 | ||||||
Net cash used by investing activities | (511,133) | (745,736) | ||||||
Cash flows from financing activities: | ||||||||
Proceeds from issuance of medium-term notes | 1,446,304 | 495,785 | ||||||
Repayments of medium-term notes | (1,056,680) | (950,000) | ||||||
Proceeds from securitization debt | 1,045,547 | 1,826,891 | ||||||
Repayments of securitization debt | (930,608) | (1,054,939) | ||||||
Net increase (decrease) in unsecured commercial paper | 43,523 | (60,281) | ||||||
Borrowings of asset-backed commercial paper | 42,429 | 448,255 | ||||||
Repayments of asset-backed commercial paper | (187,599) | (228,431) | ||||||
Net increase in deposits | 161,157 | 54,080 | ||||||
Deposit in advance of business combination | - | 100,000 | ||||||
Dividends paid | (72,775) | (70,163) | ||||||
Repurchase of common stock | (239,428) | (338,496) | ||||||
Other financing activities | 1,706 | (1,237) | ||||||
Net cash provided by financing activities | 253,576 | 221,464 | ||||||
Effect of exchange rate changes on cash, cash equivalents and restricted cash | (8,415) | (33,361) | ||||||
Net increase in cash, cash equivalents and restricted cash | $ 440,795 | $ 17,071 | ||||||
Cash, cash equivalents and restricted cash: | ||||||||
Cash, cash equivalents and restricted cash, beginning of period | $ 1,579,177 | $ 2,025,219 | ||||||
Net increase in cash, cash equivalents and restricted cash | 440,795 | 17,071 | ||||||
Cash, cash equivalents and restricted cash, end of period | $ 2,019,972 | $ 2,042,290 | ||||||
Reconciliation of cash, cash equivalents and restricted cash on the Consolidated balance sheets to the Consolidated statements of cash flows: | ||||||||
Cash and cash equivalents | $ 1,878,351 | $ 1,730,250 | ||||||
Restricted cash | 130,838 | 287,264 | ||||||
Restricted cash included in Other long-term assets | 10,783 | 24,776 | ||||||
Cash, cash equivalents and restricted cash per the Consolidated statements of cash flows | $ 2,019,972 | $ 2,042,290 |
HDMC Revenue and Motorcycle Shipment Data | ||||||||
(Unaudited) | ||||||||
Three months ended | Nine months ended | |||||||
September 30, | September 25, | September 30, | September 25, | |||||
2023 | 2022 | 2023 | 2022 | |||||
HDMC REVENUE (in thousands) | ||||||||
Motorcycles | $ 1,023,090 | $ 1,128,920 | $ 3,216,387 | $ 3,121,097 | ||||
Parts and accessories | 184,809 | 200,708 | 568,001 | 580,295 | ||||
Apparel | 49,325 | 69,819 | 187,072 | 198,560 | ||||
Licensing | 9,586 | 10,662 | 20,912 | 28,940 | ||||
Other | 30,171 | 12,145 | 60,574 | 40,097 | ||||
$ 1,296,981 | $ 1,422,254 | $ 4,052,946 | $ 3,968,989 | |||||
HDMC | 30,167 | 36,997 | 96,984 | 100,997 | ||||
HDMC WORLDWIDE MOTORCYCLE SHIPMENTS | ||||||||
Grand American Touring(a) | 23,781 | 27,521 | 76,270 | 75,291 | ||||
Cruiser | 17,142 | 17,197 | 53,876 | 47,325 | ||||
Sport and Lightweight | 3,103 | 10,079 | 15,849 | 28,185 | ||||
Adventure Touring | 1,243 | 2,058 | 4,445 | 8,743 | ||||
45,269 | 56,855 | 150,440 | 159,544 | |||||
(a) Includes Trike | ||||||||
LiveWire Motorcycle Shipments | 50 | 206 | 146 | 528 | ||||
HDMC Gross Profit | ||||||||
(Unaudited) | ||||||||
The estimated impact of significant factors affecting the comparability of gross profit from the third quarter of 2022 to the third quarter of 2023 were as follows (in millions): | ||||||||
Three months ended | Nine months ended | |||||||
2022 gross profit | $ 489 | $ 1,284 | ||||||
Volume | (92) | (91) | ||||||
Price and sales incentives | 45 | 199 | ||||||
Foreign currency exchange rates and hedging | (19) | (54) | ||||||
Shipment mix | 41 | 83 | ||||||
Raw material prices | 8 | 22 | ||||||
Manufacturing and other costs | (61) | (58) | ||||||
(78) | 101 | |||||||
2023 gross profit | $ 411 | $ 1,385 |
HDFS Finance Receivables Allowance for Credit Losses | ||||||||
(Unaudited) | ||||||||
Three months ended | Nine months ended | |||||||
September 30, | September 25, | September 30, | September 25, | |||||
2023 | 2022 | 2023 | 2022 | |||||
Balance, beginning of period | $ 381,780 | $ 352,137 | $ 358,711 | $ 339,379 | ||||
Provision for credit losses | 60,854 | 36,617 | 170,496 | 94,572 | ||||
Charge-offs, net of recoveries | (49,920) | (28,658) | (136,493) | (73,855) | ||||
Balance, end of period | $ 392,714 | $ 360,096 | $ 392,714 | $ 360,096 |
Worldwide Retail Sales of Harley-Davidson Motorcycles(a) | ||||||||
(Unaudited) | ||||||||
Three months ended | Nine months ended | |||||||
September 30, | September 30, | September 30, | September 30, | |||||
2023 | 2022 | 2023 | 2022 | |||||
25,336 | 29,838 | 81,774 | 90,823 | |||||
2,010 | 2,153 | 6,653 | 7,108 | |||||
Total | 27,346 | 31,991 | 88,427 | 97,931 | ||||
EMEA | 7,847 | 9,002 | 21,884 | 23,948 | ||||
5,784 | 7,629 | 20,190 | 20,373 | |||||
681 | 765 | 2,108 | 2,365 | |||||
Total worldwide retail sales | 41,658 | 49,387 | 132,609 | 144,617 | ||||
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision. |
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SOURCE Harley-Davidson, Inc.
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