Hall of Fame Village Strengthens Partnership with Donald Driver

Rhea-AI Summary

Hall of Fame Resort and Entertainment Company (NASDAQ: HOFV, HOFVW) announced a multi-year agreement with NFL legend Donald Driver to open a second Driven Elite facility at Hall of Fame Village in Canton, Ohio. The facility aims to deliver championship-level performance training for athletes of all ages within a 100,000 sq. ft. dome, the largest of its kind in the U.S. Offerings will include customized recovery services and training for youth, adults, and elite athletes. The expansion reflects HOFV’s growth strategy and commitment to enhancing athletic training services in the region.

Positive

• Opening a second Driven Elite facility enhances HOFV's athletic training offerings.
• Utilization of a large, 100,000 sq. ft. dome supports diverse training programs.
• Partnership with Donald Driver attracts attention and credibility to HOFV.

Negative

• None.

Driven Elite Performance will join Driven Elite Fitness at Hall of Fame Village

CANTON, Ohio, Jan. 24, 2023 /PRNewswire/ -- Hall of Fame Village, owned by the Hall of Fame Resort and Entertainment Company (NASDAQ: HOFV, HOFVW), today announces that it has entered into multi-year agreement with Green Bay Packers Hall of Famer, Donald Driver to open a second Driven Elite facility at Hall of Fame Village this spring.

Green Bay Packers All-Time Leading Receiver, Super Bowl Champion, Dancing with the Stars Champion and New York Times Best Selling Author Donald Driver will open Driven Elite Performance within the Hall of Fame Village's Center for Performance, located at 2101 Champions Gateway, in Canton.

"After spending time at the campus at the end of this past year, I knew I wanted to deepen this relationship between Driven Elite and the Hall of Fame Village. I'm excited about this opportunity to bring our unique brand of championship-level performance training and facilities to Canton, a city known for legendary champions," said Driver.

"We are thrilled to bring this type of world-class programming to The Village to benefit athletes of all levels in Canton and throughout our surrounding areas," said HOFV President of Operations Mike Levy.

Driven Elite Performance will offer group training to recreational and school teams, as well as to adults, within the Village's 100,000 sq. ft. dome – the largest of its kind in the country. The program's focus will be on improving performance and fitness levels for participants of all ages and in an array of sports. Youth performance training will include youth league, elementary, middle school, and high school participants. Adult training will be for all fitness levels, from the weekend warrior and general overall fitness and/or strength improvement, to college and professional players and elite amateur athletes.

Driven Elite Performance's offerings will also feature customized Accelerate Recovery Services® that include proven modalities to keep people performing at the highest level. These are innovative, state-of-the-art therapy modalities proven to reduce muscle inflammation and speed recovery after a rigorous training session. Based on science and studies of the healing process, these therapies can help the state of one's body and keep individuals performing at their best.

Driven Elite Performance will complement Driver's Driven Elite Fitness, a premier fitness and sports training facility for all fitness levels with memberships available to the public also this spring. Driven Elite Fitness will be located at Hall of Fame Village's Constellation Center for Excellence (CCFE), 2014 Champions Gateway, in Canton.

About the Hall of Fame Village

Hall of Fame Village is a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus in Canton, Ohio. Owned by the Hall of Fame Resort and Entertainment Company (NASDAQ: HOFV, HOFVW), the Village currently has over $250 million worth of assets under management and is one of the largest ongoing construction projects in Ohio. Phase I of the project entailed the construction of the Tom Benson Hall of Fame Stadium, a world-class 20,000 seat, sports and entertainment stadium, and the National Youth Football and Sports Complex. Phase II, currently under construction, added the Constellation Center for Excellence, the Center for Performance, and will add a Fan Engagement Zone, a Hall of Fame indoor waterpark and a Hilton Tapestry Hotel. Phase III is currently in planning stages. For more information, visit www.HOFVillage.com.

About Driven Elite

Driven Elite provides care to athletes from youth and weekend warriors to college and professionals with an array of advanced sports medicine, performance health (fitness testing and weight management), sports nutrition and metabolism, recovery services, physical therapy and rehabilitation services, chiropractic care, x-rays, and labs.

About Donald Driver

@Donald_Driver80 overcame homelessness and living in a U-Haul truck to play 14 amazing years for the NFL's Green Bay Packers where he became a Super Bowl Champion and the All-Time Leading Receiver in Packers 100-year history. A standout at HBCU Alcorn State he was inducted into the Black College Football Hall of Fame in 2022. Donald won Season 14 of Dancing with the Stars with partner Peta Murgatroyd. Donald is a NY Times Best Selling Author, an AMVETS Humanitarian of the Year, and he co-hosted a TV show produced by United Way called The Hero Effect, which aired last Fall on Oprah's OWN Network. Donald also wrote and recently released a health and wellness book called "The 3D Body Revolution", #1 in its category on Amazon.

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SOURCE Hall of Fame Village

FAQ

What is the partnership between Hall of Fame Village and Donald Driver?

Hall of Fame Village has entered a multi-year agreement with Donald Driver to open a second Driven Elite facility.

When will the new Driven Elite facility open at Hall of Fame Village?

The second Driven Elite facility is set to open in spring 2023.

What types of training will be offered at the Driven Elite Performance facility?

The facility will offer group training for athletes of all ages, including customized recovery services.

What is the significance of the 100,000 sq. ft. dome at Hall of Fame Village?

The dome is the largest of its kind in the U.S. and will host various training programs.

How does this agreement impact Hall of Fame Village's business strategy?

The partnership enhances HOFV's reputation as a premier sports training destination.