Hall of Fame Resort & Entertainment Company Announces SMOOSH Cookies Location at Hall of Fame Village

Rhea-AI Summary

Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) has announced a partnership with SMOOSH Cookies to open its first Ohio location at the Hall of Fame Village’s Fan Engagement Zone. This addition enhances the visitor experience, joining established brands like Topgolf and Starbucks. Isaac Bruce, a Pro Football Hall of Famer, owns SMOOSH Cookies and expressed his excitement for contributing to the Canton community. With over $250 million in assets, the Hall of Fame Village is one of Ohio's largest ongoing construction projects.

Positive

• Partnership with SMOOSH Cookies enhances visitor experience at Hall of Fame Village.
• First location in Ohio for SMOOSH Cookies, owned by Pro Football Hall of Famer Isaac Bruce.
• Hall of Fame Village has over $250 million in assets under management.

Negative

• None.

SMOOSH Cookies to be part of the Hall of Fame Village powered by Johnson Controls’ Fan Engagement Zone

CANTON, Ohio--(BUSINESS WIRE)-- Hall of Fame Resort & Entertainment Company (“HOFV”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company centered around the power of professional football, today announced it has signed an agreement with SMOOSH Cookies to bring its first location in Ohio to the Hall of Fame Village powered by Johnson Controls (the “Destination”). The SMOOSH Cookies location, which is owned by Pro Football Hall of Famer Isaac Bruce, will operate at the Destination’s Fan Engagement Zone.

“We are thrilled to have SMOOSH Cookies join Don Shula’s as the second business owned by a Pro Football Hall of Famer to have a presence at the Hall of Fame Village,” said Mike Levy, President of Operations for HOFV. “The continued growth of our Fan Engagement Zone, which has attracted a host of world-class retail offerings, is a testament to the excellence of the project we’re building in Canton, Ohio and to the unique experiences we’re able to offer fans and visitors. We look forward to our guests enjoying the sweet treats presented by SMOOSH Cookies for years to come as they take in the multitude of shops, events and adventures at the Hall of Fame Village.”

SMOOSH Cookies, while known for its decadent ice cream sandwiches, offers a variety of desserts including freshly baked goods, premium ice cream and diverse toppings which allow for endless combinations. In addition to its signature cookies, ice cream and toppings, the shop also features donuts, churros, waffles, brownies, sundaes, milkshakes, coffee and more. According to Buzzfeed, SMOOSH Cookies’ ice cream sandwich has been rated as one of the best in America as rated by Yelp.

Isaac Bruce, Pro Football Hall of Famer and Owner of the SMOOSH Cookies location, stated, “After being elected into the Pro Football Hall of Fame in 2020, it was important for me to get involved in the Canton community. I’m excited to bring SMOOSH to the city and show our commitment to the Hall of Fame Village and in Canton.”

In addition to Don Shula’s, SMOOSH Cookies joins other iconic brands at the Fan Engagement Zone including Topgolf, Starbucks and Esports Entertainment Group. For more information on SMOOSH Cookies, visit www.smooshcookies.com.

About Hall of Fame Resort & Entertainment Company

Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Hall of Fame Resort & Entertainment Company is the owner of the Hall of Fame Village powered by Johnson Controls, a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus. Additional information on the Company can be found at www.HOFREco.com.

About the Hall of Fame Village powered by Johnson Controls

Hall of Fame Village powered by Johnson Controls is a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus in Canton, Ohio. Owned by the Hall of Fame Resort and Entertainment Company (NASDAQ: HOFV, HOFVW), the Village currently has over $250 million worth of assets under management and is one of the largest ongoing construction projects in Ohio. Phase I of the project entailed the construction of the Tom Benson Hall of Fame Stadium, a world-class 20,000 seat, sports and entertainment stadium, and the National Youth Football and Sports Complex. Phase II, currently under construction, will add the Constellation Center for Excellence, the Center for Performance, a Fan Engagement Zone, a Hall of Fame indoor waterpark and a Hilton Tapestry Hotel. Phase III is currently in planning stages. For more information, visit www.HOFVillage.com.

Forward-Looking Statements

Certain statements made herein are “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words and phrases such as “opportunity,” “future,” “will,” “goal,” and “look forward” and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include the Company’s ability to manage growth; the Company’s ability to execute its business plan and meet its projections, including refinancing its existing term loan and obtaining financing to construct planned facilities; potential litigation involving the Company; changes in applicable laws or regulations; general economic and market conditions impacting demand for the Company’s products and services, and in particular economic and market conditions in the resort and entertainment industry; the potential adverse effects of the ongoing global coronavirus (COVID-19) pandemic on capital markets, general economic conditions, unemployment and the Company’s liquidity, operations and personnel, the inability to maintain the listing of the Company’s shares on Nasdaq, as well as those risks and uncertainties discussed from time to time in our reports and other public filings with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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Media/Investor:

For Hall of Fame Resort & Entertainment Company

Media Inquiries: public.relations@hofreco.com

Investor Inquiries: investor.relations@hofreco.com

Source: Hall of Fame Resort & Entertainment Company

FAQ

What is the new development involving HOFV and SMOOSH Cookies?

Hall of Fame Resort & Entertainment Company (HOFV) has partnered with SMOOSH Cookies to open its first location in Ohio at Hall of Fame Village.

Who is the owner of SMOOSH Cookies at Hall of Fame Village?

Isaac Bruce, a Pro Football Hall of Famer, owns the SMOOSH Cookies location.

What are the current assets under management for Hall of Fame Village?

Hall of Fame Village currently has over $250 million in assets under management.

What other brands are present in the Fan Engagement Zone of Hall of Fame Village?

Topgolf, Starbucks, and Esports Entertainment Group are among the brands in the Fan Engagement Zone.

What is the significance of HOFV's partnership with SMOOSH Cookies?

The partnership marks the growth of retail offerings at Hall of Fame Village, enhancing the experience for visitors.