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The Honest Company Reports Fourth Quarter and Full Year 2024 Financial Results

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The Honest Company (NASDAQ: HNST) reported strong Q4 and full year 2024 results, achieving record quarterly revenue of $100 million, up 11% year-over-year. The company's Q4 gross margin expanded 530 basis points to 39%, though it recorded a net loss of less than $1 million compared to $1 million net income in the previous year.

For full year 2024, revenue increased 10% to $378 million, with gross margin expanding 900 basis points to 38.2%. The company reduced its net loss significantly from $39 million to $6 million and achieved its first full year of positive Adjusted EBITDA as a public company at $26 million. The company ended Q4 with $75 million in cash and no debt.

Looking ahead to 2025, The Honest Company expects revenue growth of 4-6% and Adjusted EBITDA between $27-30 million, aligning with its long-term financial algorithm.

The Honest Company (NASDAQ: HNST) ha riportato risultati solidi per il quarto trimestre e l'intero anno 2024, raggiungendo un fatturato trimestrale record di 100 milioni di dollari, in aumento dell'11% rispetto all'anno precedente. Il margine lordo del quarto trimestre dell'azienda è aumentato di 530 punti base, raggiungendo il 39%, anche se ha registrato una perdita netta di meno di 1 milione di dollari rispetto a un utile netto di 1 milione di dollari nell'anno precedente.

Per l'intero anno 2024, il fatturato è aumentato del 10% a 378 milioni di dollari, con un margine lordo in espansione di 900 punti base, arrivando al 38,2%. L'azienda ha ridotto significativamente la sua perdita netta da 39 milioni a 6 milioni di dollari e ha raggiunto il suo primo anno completo di EBITDA rettificato positivo come società pubblica, pari a 26 milioni di dollari. L'azienda ha chiuso il quarto trimestre con 75 milioni di dollari in contante e senza debiti.

Guardando al 2025, The Honest Company prevede una crescita del fatturato del 4-6% e un EBITDA rettificato tra 27 e 30 milioni di dollari, in linea con il suo algoritmo finanziario a lungo termine.

The Honest Company (NASDAQ: HNST) reportó resultados sólidos para el cuarto trimestre y el año completo 2024, logrando un ingreso trimestral récord de 100 millones de dólares, un aumento del 11% en comparación con el año anterior. El margen bruto del cuarto trimestre de la compañía se expandió en 530 puntos base al 39%, aunque registró una pérdida neta de menos de 1 millón de dólares en comparación con una ganancia neta de 1 millón de dólares en el año anterior.

Para el año completo 2024, los ingresos aumentaron un 10% a 378 millones de dólares, con un margen bruto que se expandió en 900 puntos base al 38,2%. La compañía redujo significativamente su pérdida neta de 39 millones a 6 millones de dólares y logró su primer año completo de EBITDA ajustado positivo como empresa pública, alcanzando los 26 millones de dólares. La compañía cerró el cuarto trimestre con 75 millones de dólares en efectivo y sin deudas.

Mirando hacia 2025, The Honest Company espera un crecimiento de ingresos del 4-6% y un EBITDA ajustado entre 27 y 30 millones de dólares, alineándose con su algoritmo financiero a largo plazo.

더 호너스트 컴퍼니 (NASDAQ: HNST)는 2024년 4분기 및 전체 연도 실적을 발표하며, 분기 매출이 1억 달러로 기록적인 성과를 올렸고, 이는 전년 대비 11% 증가한 수치입니다. 회사의 4분기 총 마진은 39%로 530bp 증가했지만, 전년 100만 달러의 순이익에 비해 100만 달러 미만의 순손실을 기록했습니다.

2024년 전체 연도 매출은 3억 7800만 달러로 10% 증가했으며, 총 마진은 38.2%로 900bp 확장되었습니다. 회사는 순손실을 3900만 달러에서 600만 달러로 크게 줄였고, 상장 기업으로서 첫 번째 연도에 조정된 EBITDA가 2600만 달러로 긍정적이었습니다. 회사는 4분기를 7500만 달러의 현금과 무부채로 종료했습니다.

2025년을 바라보며, 더 호너스트 컴퍼니는 4-6%의 매출 성장을 예상하고 있으며, 조정된 EBITDA는 2700만에서 3000만 달러 사이로, 장기 재무 알고리즘과 일치합니다.

The Honest Company (NASDAQ: HNST) a annoncé de solides résultats pour le quatrième trimestre et l'année complète 2024, atteignant un chiffre d'affaires trimestriel record de 100 millions de dollars, en hausse de 11 % par rapport à l'année précédente. La marge brute du quatrième trimestre de l'entreprise a augmenté de 530 points de base pour atteindre 39 %, bien qu'elle ait enregistré une perte nette de moins de 1 million de dollars par rapport à un bénéfice net de 1 million de dollars l'année précédente.

Pour l'année complète 2024, le chiffre d'affaires a augmenté de 10 % pour atteindre 378 millions de dollars, avec une marge brute en hausse de 900 points de base à 38,2 %. L'entreprise a considérablement réduit sa perte nette de 39 millions à 6 millions de dollars et a réalisé sa première année complète d'EBITDA ajusté positif en tant qu'entreprise publique, atteignant 26 millions de dollars. L'entreprise a terminé le quatrième trimestre avec 75 millions de dollars en espèces et sans dettes.

En regardant vers 2025, The Honest Company prévoit une croissance des revenus de 4 à 6 % et un EBITDA ajusté entre 27 et 30 millions de dollars, s'alignant sur son algorithme financier à long terme.

The Honest Company (NASDAQ: HNST) hat starke Ergebnisse für das vierte Quartal und das gesamte Jahr 2024 gemeldet und einen Rekordumsatz von 100 Millionen US-Dollar erzielt, was einem Anstieg von 11% im Vergleich zum Vorjahr entspricht. Die Bruttomarge des Unternehmens im vierten Quartal stieg um 530 Basispunkte auf 39%, obwohl ein Nettoverlust von weniger als 1 Million US-Dollar im Vergleich zu einem Nettogewinn von 1 Million US-Dollar im Vorjahr verzeichnet wurde.

Für das gesamte Jahr 2024 stieg der Umsatz um 10% auf 378 Millionen US-Dollar, wobei die Bruttomarge um 900 Basispunkte auf 38,2% anstieg. Das Unternehmen reduzierte seinen Nettoverlust erheblich von 39 Millionen auf 6 Millionen US-Dollar und erzielte im ersten vollen Jahr als börsennotiertes Unternehmen ein positives bereinigtes EBITDA von 26 Millionen US-Dollar. Das Unternehmen schloss das vierte Quartal mit 75 Millionen US-Dollar in bar und ohne Schulden ab.

Für 2025 erwartet The Honest Company ein Umsatzwachstum von 4-6% und ein bereinigtes EBITDA zwischen 27 und 30 Millionen US-Dollar, was mit seinem langfristigen Finanzalgorithmus übereinstimmt.

Positive
  • Record quarterly revenue of $100M, up 11% YoY
  • Gross margin expanded 900 bps to 38.2% in 2024
  • First full year of positive Adjusted EBITDA ($26M)
  • Strong cash position of $75M with zero debt
  • Digital customer consumption increased 32%
  • Net loss improved by $33M year-over-year
Negative
  • Q4 net loss of $1M vs $1M net income in prior year
  • Operating expenses increased $11M in Q4
  • Full year net loss of $6M
  • Operating expenses up $12M (8%) for full year

Insights

The Honest Company (HNST) has delivered exceptional financial results for Q4 and full-year 2024, demonstrating a successful turnaround strategy. Q4 revenue hit a record $100 million (+11% YoY), while full-year revenue grew 10% to $378 million, exceeding guidance and showing accelerating momentum.

The most impressive metric is the dramatic gross margin expansion - up 530 basis points to 38.8% in Q4 and 900 basis points to 38.2% for the full year. This level of margin improvement is rare in consumer products and suggests fundamental improvements in HNST's business model rather than temporary cost-cutting. The company has restructured its supply chain and optimized pricing while maintaining volume growth, indicating they've found the sweet spot for their premium positioning.

HNST achieved its first full year of positive Adjusted EBITDA ($26 million) since going public, a critical milestone validating their transformation strategy. Net loss improved dramatically from $39 million to $6 million, putting profitability within reach for 2025.

Market performance is particularly encouraging - HNST's tracked channel consumption grew 7% while competitive categories declined 2%, indicating market share gains. Digital performance is even stronger with 35% consumption growth at their largest digital customer (likely Amazon), suggesting strong brand resonance with online consumers.

However, the increase in operating expenses (+770 basis points as percentage of revenue) warrants attention, particularly the legal expenses driving SG&A increases. This could represent either one-time costs or ongoing litigation issues not fully explained in the release.

Cash flow from operations declined to $2 million from $19 million last year, despite improved profitability. The $43 million cash increase came substantially from pre-IPO stock option exercises rather than operations, which isn't sustainable.

The 2025 guidance of 4-6% revenue growth appears conservative given 2024's 10% growth, suggesting management is being prudent or anticipating headwinds. Their mention of tariff impacts on China and Mexico sourcing indicates potential margin pressure that could offset some operational improvements.

Overall, HNST has successfully executed its transformation strategy, establishing a sustainable path to profitability while growing market share in the competitive clean personal care segment.

The Honest Company's 2024 results reveal a remarkable transformation from a struggling clean products brand to a business with genuine competitive advantages in the premium personal care segment. Their 7% consumption growth against a category decline of 2% represents significant market share capture, likely at the expense of both traditional CPG players and other clean/sustainable brands.

The standout metric is their digital channel performance - 35% consumption growth at their largest digital customer indicates Honest has cracked the code on e-commerce for personal care products. This digital strength provides a significant competitive advantage as consumers increasingly migrate online for replenishment purchases. Their success spans multiple categories (baby apparel, wipes, baby personal care), suggesting the brand has transcended its initial diaper-focused identity.

The 900 basis point gross margin expansion appears structural rather than temporary, driven by three complementary factors: (1) strategic pricing reflecting brand strength, (2) supply chain optimization reducing transportation and fulfillment costs, and (3) favorable product mix shift toward higher-margin categories. This margin profile now rivals premium beauty brands rather than typical mass CPG companies.

However, the rising operating expenses (+770 basis points in Q4) represent a concerning countertrend, particularly the legal expenses driving SG&A increases. This suggests potential regulatory or compliance issues that could create headwinds beyond what's reflected in guidance.

The divergence between improved EBITDA but decreased operational cash flow ($2 million vs $19 million last year) indicates potential inventory build or working capital challenges that could impact future performance. The cash position improvement came primarily from stock option exercises rather than business operations.

Their 2025 guidance of 4-6% revenue growth suggests management sees normalization after 2024's exceptional performance. The explicit mention of tariff impacts on China and Mexico sourcing indicates vulnerability in their supply chain that could pressure margins if not effectively managed.

Looking ahead, Honest must balance premium positioning against potential consumer spending constraints, particularly as their customer base expands beyond affluent early adopters. Their transformation appears largely successful but still requires execution discipline to maintain momentum in an increasingly competitive clean products landscape.

Achieves Record Quarterly Revenue of $100 Million, an Increase of 11% from Prior Year
Expands Quarterly Gross Margin 530 Basis Points to 39% versus Prior Year

LOS ANGELES, Feb. 26, 2025 (GLOBE NEWSWIRE) -- The Honest Company (NASDAQ: HNST), a personal care company dedicated to creating cleanly-formulated and sustainably-designed products, today reported fourth quarter and full year 2024 financial results for the period ended December 31, 2024.

Fourth Quarter 2024 Financial Highlights Compared to Prior Year Period:

  • Revenue of $100 million increased 11%
  • Gross margin of 39% expanded 530 basis points
  • Net loss of less than $1 million, compared to net income of $1 million
  • Adjusted EBITDA(1) of $9 million improved by $4 million

2024 Financial Highlights Compared to Prior Year:

  • Revenue of $378 million increased 10%
  • Gross Margin of 38% expanded 900 basis points
  • Net loss of $6 million improved by $33 million
  • Adjusted EBITDA(1) of $26 million improved by $37 million
  • Cash Balance of $75 million with no debt

“Our Q4 and full year 2024 financial results demonstrate that our strategy, which focuses on the disciplined execution of our Transformation Pillars of Brand Maximization, Margin Enhancement and Operating Discipline, is working. In 2024, we achieved record results ahead of our outlook with revenue growth of 10% and first full year positive adjusted EBITDA as a public company. We also achieved gross margin of 38%, an expansion of 900 basis points compared to last year,” said Chief Executive Officer, Carla Vernón. “As I reflect on the past year, I know our success is due in large part to the heart and hard work of our teams, as well as our relentless focus on improving profitability and driving revenue growth. With this foundation, we remain committed to providing cleanly-formulated and sustainably-designed baby and personal care products that meet our rigorous Honest Standard.”

    
 For the three months ended December 31, For the year ended December 31,
 2024 2023
 Change   2024 2023 Change
 
(In thousands, except percentages)              
Revenue99,836  90,264  10.6 % 378,340  344,365  9.9 %
Gross margin38.8 %33.5 %530 bps 38.2 %29.2 %900 bps
Operating expenses39,795  29,100  10,695   150,988  139,441  11,547  
Net income (loss)(811) 1,144  (1,955)  (6,124) (39,238) 33,114  
Adjusted EBITDA(1)8,541  4,250  4,291   25,858  (11,242) 37,100  
Net income (loss) margin(0.8)%1.3 %(210)bps (1.6)%(11.4)%980 bps
Adjusted EBITDA Margin(1)8.6 %4.7 %390 bps 6.8 %(3.3)%1010 bps
                    

Fourth Quarter Results
(All comparisons are versus the fourth quarter 2023)

Revenue increased 11% to $100 million compared to $90 million, driven by strong performance across our baby apparel and wipes portfolios. Tracked channel consumption(2) for the Company grew 7% outperforming the comparative categories which were down 2% in the same period. Consumption(3) for the Company’s products at the Company’s largest digital customer increased 35%.
______________
(1) See the reconciliation of adjusted EBITDA and adjusted EBITDA Margin, non-GAAP financial measures, to net income (loss) and net income (loss) margin in the table under “Use of Non-GAAP Financial Measures” below in this press release.
(2) According to Circana, Inc. tracked channel consumption data. Reflects consumption for diapers, wipes, cosmetics, and baby and adult personal care for the latest 13 weeks ended January 5, 2025.
(3) According to Fuelcomm, Inc. (“Stackline”) consumption data for the 13 weeks ended January 4, 2025.

Gross margin expanded 530 basis points to 38.8% compared to 33.5%. This growth was primarily driven by cost savings, including reduced transportation, fulfillment and product costs, and sales volume growth.

Operating expenses increased $11 million to $40 million, reflecting an increase of over 770 basis points, as a percentage of revenue. The increase in operating expenses is primarily driven by an increase in selling, general & administrative expenses and retail marketing expenses. Selling, general & administrative expenses as a percentage of revenue increased over 510 basis points mainly driven by legal expenses.

Net loss of $1 million compared to a net income of $1 million.

Adjusted EBITDA(1) was positive $9 million compared to positive $4 million. This represents the Company’s fifth consecutive quarter of positive adjusted EBITDA.
________________
(1) See the reconciliation of adjusted EBITDA and Adjusted EBITDA Margin, non-GAAP financial measures, to net income (loss) and net income (loss) margin in the table under “Use of Non-GAAP Financial Measures” below in this press release.

Full Year Results
(All comparisons are versus full year 2023)

Revenue of $378 million increased 10%, surpassing the Company’s revenue outlook range, driven by strong performance across our wipes portfolio, baby apparel and baby personal care. Tracked channel consumption(1) for the Company grew 8% outperforming the comparative categories which were down 1% in the same period. Consumption(2) for the Company’s products at the Company’s largest digital customer increased 32%.
______________
(1) According to Circana, Inc. tracked channel consumption data. Reflects consumption for diapers, wipes, cosmetics, and baby and adult personal care for the latest 52 weeks ended January 5, 2025.
(2) According to Fuelcomm, Inc. (“Stackline”) consumption data for the 52 weeks ended January 4, 2025.

Gross margin expanded 900 basis points to 38.2% compared to 29.2%. This growth was primarily related to cost savings, including reduced transportation, fulfillment and product costs, sales volume growth, price increases and efficient trade spend.

Operating expenses increased $12 million or 8%, reflecting a decrease of approximately 60 basis points, as a percentage of revenue. The increase in operating expenses is primarily driven by an increase in selling, general & administrative expenses and retail marketing expenses. Selling, general & administrative expenses as a percentage of revenue decreased approximately 130 basis points.

Net loss improved $33 million to a net loss of $6 million compared to net loss of $39 million.

Adjusted EBITDA was positive $26 million, surpassing the Company’s adjusted EBITDA outlook range, compared to negative $11 million. This represents the Company’s first full year of positive Adjusted EBITDA as a public company. See the reconciliation of adjusted EBITDA, a non-GAAP financial measure, to net income (loss) in the table at the end of this press release.

Balance Sheet and Cash Flow

The Company ended the fourth quarter of 2024 with $75 million in cash and cash equivalents, an increase of $43 million primarily from the exercise of pre-initial public offering stock options during the fourth quarter of 2024 versus the prior year period and an increase of $22 million compared to the third quarter of 2024. The Company had no debt outstanding as of December 31, 2024.

Net cash provided by operating activities was $2 million for the year ended December 31, 2024, compared to $19 million in the prior year period.

2025 Outlook

As a reminder, the Company’s long-term financial algorithm consists of revenue growth of 4% to 6% annually and continued Adjusted EBITDA margin expansion. For full year fiscal year 2025, the Company expects revenue growth in-line with our long-term financial algorithm of 4% to 6% and Adjusted EBITDA of $27 million to $30 million. Our financial outlook includes what we know today about tariffs related to our product sourcing in China and Mexico. Additional information on the Company’s strategic plans and long-term financial algorithm can be found in its Investor Presentation on its Investor Relations website at http://investors.honest.com.

Financial outlook for the full fiscal year 2025:

  
Revenue4% to 6%
(versus Full Year 2024)
  
Adjusted EBITDA(1)$27 million to $30 million range
  

____________

(1) We do not provide guidance for the most directly comparable GAAP measure, net income (loss), and similarly cannot provide a reconciliation between our adjusted EBITDA outlook and net income (loss) without unreasonable effort due to the unavailability of reliable estimates for certain components of net income (loss), including interest and other (income) expense, net, and the respective reconciliations. These items are not within our control and may vary greatly between periods and could significantly impact our financial results calculated in accordance with GAAP.

Webcast and Conference Call Information

A webcast and conference call to discuss fourth quarter and full year 2024 results is scheduled for today, February 26, 2025, at 1:45 p.m. Pacific time/4:45 p.m. Eastern time. Those interested in participating in the conference call by phone, please go to this link https://register.vevent.com/register/BI3db3ccffd8534f6eb0db9bc8e8b734bd, and you will be provided with dial in details. A live webcast of the conference call will be available online at: https://investors.honest.com. A replay of the webcast will be available on the Company’s website for one year.

Forward-Looking Statements

This press release and earnings call referencing this press release contain forward-looking statements about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release are forward-looking statements. Such statements may address the Company’s expectations regarding revenue, profit margin or other future financial performance and liquidity, other performance measures and cost savings, strategic initiatives and future operations or operating results. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will” or “would” or the negative of these words or other similar terms or expressions. These forward-looking statements include, but are not limited to, statements concerning our expectations regarding future results of operations and financial condition, including our revenue and adjusted EBITDA outlook for 2025; our expectations under our long-term financial algorithm and growth strategy; our ability to achieve or sustain profitability and continue generating positive cash flow; continued positive momentum in our business and strength of the Honest brand; our ability to continue to benefit from our Transformation Pillars of Brand Maximization, Margin Enhancement, and Operating Discipline; and other business strategies, plans and objectives of management for future operations.

You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this press release and the earnings call referencing this press release primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial condition and operating results.

The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors described in the section titled “Risk Factors” in the Annual Report, on Form 10-K for the year ended December 31, 2023, filed with the Securities and Exchange Commission on March 8, 2024, and subsequent filings with the Securities and Exchange Commission. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this press release or the earnings call referencing this press release. The results, events and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events or circumstances could differ materially from those described in the forward-looking statements.

In addition, statements that contain “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this press release. While we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements.

The forward-looking statements made in this press release and the earnings call referencing this press release relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures or investments.

About The Honest Company

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Founded in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.

Investor Contacts:
Elizabeth Bouquard
ebouquard@thehonestcompany.com

Investor Inquiries:
investors@thehonestcompany.com

Media Contact:
Brenna Israel Mast
bisrael@thehonestcompany.com

    
The Honest Company, Inc.
Consolidated Statements of Comprehensive Income (Loss)
(in thousands, except share and per share amounts)
    
 For the three months ended
December 31,

(Unaudited)
 For the year ended
December 31,
 2024 2023 2024 2023
        
Revenue$99,836  $90,264  $378,340  $344,365 
Cost of revenue 61,070   60,035   233,683   243,833 
Gross profit 38,766   30,229   144,657   100,532 
Operating expenses       
Selling, general and administrative 26,766   19,587   99,044   94,582 
Marketing 11,315   7,835   45,093   36,440 
Restructuring    101      2,205 
Research and development 1,714   1,577   6,851   6,214 
Total operating expenses 39,795   29,100   150,988   139,441 
Operating income (loss) (1,029)  1,129   (6,331)  (38,909)
Interest and other income (expense), net 237   15   282   (254)
Income (loss) before provision for income taxes (792)  1,144   (6,049)  (39,163)
Income tax provision 19      75   75 
Net income (loss)$(811) $1,144  $(6,124) $(39,238)
Net income (loss) per share attributable to common stockholders:       
Basic$(0.01) $0.01  $(0.06) $(0.42)
Diluted$(0.01) $0.01  $(0.06) $(0.42)
Weighted-average shares used in computing net income (loss) per share attributable to common stockholders:       
Basic 104,883,136   95,642,655   100,245,394   94,516,690 
Diluted 104,883,136   98,369,753   100,245,394   94,516,690 
        
Other comprehensive loss       
Unrealized gain on short-term investments, net of taxes          32 
Comprehensive income (loss)$(811) $1,144  $(6,124) $(39,206)
                


The Honest Company, Inc.
Condensed Consolidated Balance Sheets
(in thousands, except share and per share amounts)
    
 December 31, 2024 December 31, 2023
    
Assets   
Current assets   
Cash and cash equivalents$75,435  $32,827 
Accounts receivable, net 43,476   43,084 
Inventories 85,266   73,490 
Prepaid expenses and other current assets 9,741   8,371 
Total current assets 213,918   157,772 
Operating lease right-of-use asset 17,239   23,683 
Property and equipment, net 11,394   13,486 
Goodwill 2,230   2,230 
Intangible assets, net 235   309 
Other assets 2,377   4,141 
Total assets$247,393  $201,621 
Liabilities and Stockholders’ Equity   
Current liabilities   
Accounts payable$22,807  $22,289 
Accrued expenses 35,869   32,209 
Deferred revenue 1,213   2,212 
Total current liabilities 59,889   56,710 
Long term liabilities   
Operating lease liabilities, net of current portion 13,197   21,738 
Other long-term liabilities    34 
Total liabilities 73,086   78,482 
Commitments and contingencies   
Stockholders’ equity   
Preferred stock, $0.0001 par value, 20,000,000 shares authorized at December 31, 2024 and 2023, none issued or outstanding as of December 31, 2024 and 2023     
Common stock, $0.0001 par value, 1,000,000,000 shares authorized at December 31, 2024 and 2023; 109,159,697 and 95,868,421 shares issued and outstanding as of December 31, 2024 and 2023, respectively 11   9 
Additional paid-in capital 659,488   602,198 
Accumulated deficit (485,192)  (479,068)
Total stockholders’ equity 174,307   123,139 
Total liabilities and stockholders’ equity$247,393  $201,621 
        


The Honest Company, Inc.
Condensed Consolidated Statements of Cash Flows
  
 For the year ended December 31,
 2024 2023 2022
Cash flows from operating activities     
Net loss$(6,124) $(39,238) $(49,019)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:     
Depreciation and amortization 2,843   2,740   2,753 
Stock-based compensation 15,675   15,804   15,078 
Amortization of operating ROU assets 6,444   6,257   6,180 
Other 746   (1,369)  (558)
Changes in assets and liabilities:     
Accounts receivable, net (378)  (682)  (10,836)
Inventories (10,934)  43,475   (38,987)
Prepaid expenses and other assets (1,437)  8,005   (4,358)
Accounts payable, accrued expenses and other long-term liabilities 3,809   (9,347)  10,396 
Deferred revenue (998)  1,396   83 
Operating lease liabilities (8,105)  (7,688)  (7,007)
Net cash provided by (used in) operating activities 1,541   19,353   (76,275)
Cash flows from investing activities     
Purchases of short-term investments       (12,782)
Proceeds from maturities of short-term investments    5,683   49,362 
Purchases of property and equipment (530)  (1,838)  (1,617)
Purchases of intangible assets    (10)   
Net cash provided by (used in) investing activities (530)  3,835   34,963 
Cash flows from financing activities     
Proceeds from exercise of stock options 41,453   4   122 
Taxes paid related to net share settlement of equity awards       (37)
Proceeds from 2021 ESPP 163   176   256 
Payments on finance lease liabilities (19)  (58)  (303)
Net cash provided by financing activities 41,597   122   38 
Net increase (decrease) in cash and cash equivalents 42,608   23,310   (41,274)
Cash and cash equivalents     
Beginning of the period 32,827   9,517   50,791 
End of the period$75,435  $32,827  $9,517 
            

The Honest Company, Inc.
Use of Non-GAAP Financial Measures

We prepare and present our condensed consolidated financial statements in accordance with GAAP. However, management believes that adjusted EBITDA and adjusted EBITDA margin, non-GAAP financial measures, provides investors with additional useful information in evaluating our performance.

We calculate adjusted EBITDA as net income (loss), adjusted to exclude: (1) interest and other (income) expense, net; (2) income tax provision; (3) depreciation and amortization; (4) stock-based compensation expense, including payroll tax; (5) litigation and settlement fees associated with certain non-ordinary course securities litigation claims; (6) Chief Executive Officer ("CEO"), Chief Financial Officer ("CFO") and founder and former Chief Creative Officer ("CCO") transition expenses and (7) restructuring expenses in connection with the Transformation Initiative. The Company calculates adjusted EBITDA margin by dividing adjusted EBITDA by revenue.

Adjusted EBITDA and adjusted EBITDA margin are financial measures that are not required by, or presented in accordance with GAAP. We believe that adjusted EBITDA and adjusted EBITDA margin, when taken together with our financial results presented in accordance with GAAP, provides meaningful supplemental information regarding our operating performance and facilitates internal comparisons of our historical operating performance on a more consistent basis by excluding certain items that may not be indicative of our business, results of operations or outlook. In particular, we believe that the use of adjusted EBITDA and adjusted EBITDA margin are helpful to our investors as they are measures used by management in assessing the health of our business, determining incentive compensation and evaluating our operating performance, as well as for internal planning and forecasting purposes.

Adjusted EBITDA and adjusted EBITDA margin are presented for supplemental informational purposes only, have limitations as analytical tools and should not be considered in isolation or as substitutes for financial information presented in accordance with GAAP. Some of the limitations of adjusted EBITDA and adjusted EBITDA margin include that (1) they do not reflect capital commitments to be paid in the future; (2) although depreciation and amortization are non-cash charges, the underlying assets may need to be replaced and adjusted EBITDA and adjusted EBITDA margin do not reflect these capital expenditures; (3) they do not consider the impact of stock-based compensation expense; (4) they do not reflect other non-operating expenses, including interest expense; (5) they do not reflect tax payments that may represent a reduction in cash available to us; and (6) do not include certain non-ordinary cash expenses that we do not believe are representative of our business on a steady-state basis, such as CEO, CFO and founder/CCO transition expenses and restructuring expenses in connection with the Transformation Initiative. In addition, our use of adjusted EBITDA and adjusted EBITDA margin may not be comparable to similarly titled measures of other companies because they may not calculate adjusted EBITDA and adjusted EBITDA margin in the same manner, limiting their usefulness as comparative measures. Because of these limitations, when evaluating our performance, you should consider adjusted EBITDA and adjusted EBITDA margin alongside other financial measures, including our revenue, net income (loss) and other results stated in accordance with GAAP.

The following table presents a reconciliation of net income (loss) and net income (loss) margin, the most directly comparable financial measures stated in accordance with GAAP, to adjusted EBITDA and adjusted EBITDA margin, for each of the periods presented:

    
 For the three months ended
December 31,
 For the year ended December 31,
(In thousands)2024 2023 2024 2023 
Reconciliation of Net Income (Loss) to Adjusted EBITDA        
Net income (loss)$(811) $1,144  $(6,124) $(39,238) 
Interest and other (income) expense, net (237)  (15)  (282)  254  
Income tax provision 19      75   75  
Depreciation and amortization 711   709   2,843   2,740  
Stock-based compensation(1) 2,083   1,911   15,675   15,804  
Securities litigation expense 6,681   379   12,440   4,703  
CEO, CFO and founder/CCO transition expense(2)    2   858   2,075  
Restructuring costs(3)    101      2,205  
Payroll tax expense related to stock-based compensation 95   19   373   140  
Adjusted EBITDA$8,541  $4,250  $25,858  $(11,242) 
         
Revenue$99,836  $90,264  $378,340  $344,365  
Net income margin (0.8)% 1.3 % (1.6)% (11.4)%
Adjusted EBITDA margin 8.6 % 4.7 % 6.8 % (3.3)%
                 

____________________

(1) Includes accelerated equity awards related to prior separation agreements of an aggregate of $3.1 million with our former CEO and CFO, respectively, during the year ended December 31, 2023. Additionally, includes extension of post-termination stock option exercise periods for certain former executives, resulting in stock-based compensation expense of $0.5 million during the year ended December 31, 2023.
(2) Includes sign-on bonus, relocation, legal and recruiting costs related to the appointment of our CEO, as well as separation costs related to the termination of our former founder and CCO and former CFO.
(3) Restructuring costs include employee and asset-related costs and contract terminations.


FAQ

What was The Honest Company's (HNST) revenue growth in Q4 2024?

HNST reported Q4 2024 revenue of $100 million, representing an 11% increase from the previous year.

How much did The Honest Company's gross margin improve in 2024?

The company's gross margin expanded 900 basis points to 38.2% in 2024 compared to 29.2% in 2023.

What is The Honest Company's financial outlook for 2025?

HNST expects 4-6% revenue growth and Adjusted EBITDA of $27-30 million for fiscal year 2025.

How much cash does The Honest Company have at the end of 2024?

The company ended Q4 2024 with $75 million in cash and cash equivalents, with no debt outstanding.

What was HNST's net loss improvement in 2024 compared to 2023?

Net loss improved by $33 million, decreasing from $39 million in 2023 to $6 million in 2024.

Honest Company, Inc.

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