The Honest Company Launches New and Improved Clean Conscious Diapers®: Built for Performance at Every Stage
The Honest Company (NYSE:HNST) has announced the launch of its new and improved Clean Conscious Diapers®, featuring enhanced leak protection and comfort features. The redesigned diapers offer up to 100% Leak Protection with Comfort Dry Technology and include a plant-based inner liner.
The upgraded product line, priced from $12.99 to $49.99, includes stage-specific features like belly button cutouts for newborns and enhanced flexibility for toddlers. The diapers are OEKO-TEX® STANDARD 100 Certified, tested for over 350 harmful chemicals, and made with FSC®-certified fluff pulp. The new diapers will be available nationwide starting July 15, 2025, through honest.com and major U.S. retailers.
The Honest Company (NYSE:HNST) ha annunciato il lancio delle sue nuove e migliorate Clean Conscious Diapers®, con una protezione contro le perdite e caratteristiche di comfort potenziate. I pannolini riprogettati offrono fino al 100% di protezione contro le perdite grazie alla Comfort Dry Technology e includono un rivestimento interno a base vegetale.
La linea aggiornata, con prezzi che variano da 12,99 a 49,99 dollari, presenta caratteristiche specifiche per ogni fase, come ritagli per il moncone ombelicale nei neonati e una maggiore flessibilità per i bambini piccoli. I pannolini sono certificati OEKO-TEX® STANDARD 100, testati per oltre 350 sostanze chimiche nocive e realizzati con polpa di legno certificata FSC®. I nuovi pannolini saranno disponibili a livello nazionale a partire dal 15 luglio 2025, su honest.com e presso i principali rivenditori statunitensi.
The Honest Company (NYSE:HNST) ha anunciado el lanzamiento de sus nuevos y mejorados pañales Clean Conscious Diapers®, con mayor protección contra fugas y características de comodidad mejoradas. Los pañales rediseñados ofrecen hasta un 100% de protección contra fugas con la tecnología Comfort Dry e incluyen un forro interior de origen vegetal.
La línea mejorada, con precios que van desde $12.99 a $49.99, incluye características específicas para cada etapa, como recortes para el ombligo en recién nacidos y mayor flexibilidad para niños pequeños. Los pañales cuentan con la certificación OEKO-TEX® STANDARD 100, han sido probados para más de 350 químicos nocivos y están hechos con pulpa certificada FSC®. Los nuevos pañales estarán disponibles a nivel nacional a partir del 15 de julio de 2025, a través de honest.com y los principales minoristas de EE. UU.
The Honest Company (NYSE:HNST)는 향상된 누수 방지 및 편안함 기능을 갖춘 새로운 개선된 Clean Conscious Diapers®를 출시했다고 발표했습니다. 새롭게 디자인된 기저귀는 최대 100% 누수 방지를 제공하는 Comfort Dry 기술을 적용했으며 식물성 내부 라이너를 포함하고 있습니다.
업그레이드된 제품 라인은 $12.99부터 $49.99까지 가격대이며, 신생아용 배꼽 컷아웃과 유아용 향상된 유연성 등 단계별 특화 기능을 포함합니다. 이 기저귀는 OEKO-TEX® STANDARD 100 인증을 받았으며, 350가지 이상의 유해 화학물질 테스트를 통과했고 FSC® 인증 펄프를 사용해 제작되었습니다. 새 기저귀는 2025년 7월 15일부터 전국적으로 honest.com과 미국 주요 소매점에서 구매할 수 있습니다.
The Honest Company (NYSE:HNST) a annoncé le lancement de ses nouvelles couches Clean Conscious Diapers® améliorées, offrant une protection anti-fuites renforcée et des caractéristiques de confort optimisées. Les couches repensées offrent une protection anti-fuites jusqu'à 100% grâce à la technologie Comfort Dry et comprennent une doublure intérieure à base de plantes.
La gamme améliorée, avec des prix allant de 12,99 $ à 49,99 $, comprend des caractéristiques spécifiques à chaque étape, comme des découpes pour le nombril des nouveau-nés et une flexibilité accrue pour les tout-petits. Les couches sont certifiées OEKO-TEX® STANDARD 100, testées pour plus de 350 substances chimiques nocives, et fabriquées avec de la pâte certifiée FSC®. Les nouvelles couches seront disponibles à l'échelle nationale à partir du 15 juillet 2025, sur honest.com et chez les principaux détaillants américains.
The Honest Company (NYSE:HNST) hat die Einführung seiner neuen und verbesserten Clean Conscious Diapers® bekannt gegeben, die verbesserte Auslaufschutz- und Komfortmerkmale bieten. Die neu gestalteten Windeln bieten bis zu 100 % Auslaufschutz dank der Comfort Dry Technology und verfügen über eine pflanzenbasierte Innenlage.
Die aufgewertete Produktlinie, die preislich zwischen
- Enhanced product features including 100% Leak Protection with Comfort Dry Technology
- Rigorous safety standards with testing for 350+ harmful chemicals
- Stage-specific design features addressing different age groups' needs
- Wide retail distribution through honest.com and major U.S. retailers
- Premium pricing strategy ($12.99-$49.99) may limit market accessibility
Insights
Honest's diaper upgrade adds crucial leak protection and stage-specific features, potentially strengthening core category amid competitive pressures.
The Honest Company has strategically revamped its flagship diaper product with a clear focus on addressing key consumer pain points: leak protection and stage-specific comfort. This move targets the fundamental performance issues that often drive parents to switch diaper brands, suggesting the company is addressing competitive vulnerabilities in its core product category.
The emphasis on "up to 100% Leak Protection" addresses a critical weakness in previous iterations while maintaining the brand's clean ingredient positioning. This dual focus on performance and safety represents a sensible evolution for a brand that initially differentiated primarily on natural/clean credentials but needs functional parity to compete effectively against mainstream brands like Pampers and Huggies.
Particularly noteworthy are the stage-specific design elements (belly button cutouts for newborns, poo pockets for early sizes, stretchy sides for toddlers), indicating Honest is pursuing a more sophisticated product strategy that could improve consumer retention throughout the diapering journey. The unchanged pricing structure ($12.99-$49.99) suggests the company is absorbing any additional production costs, prioritizing market share over immediate margin gains.
This product enhancement comes at a crucial time for Honest, which has faced challenges in maintaining growth momentum in its core categories while balancing premium positioning with performance expectations. By addressing functional concerns while maintaining its clean ingredients proposition, Honest may better position itself within the competitive premium diaper segment, potentially improving customer acquisition and reducing churn.
LOS ANGELES, July 15, 2025 (GLOBE NEWSWIRE) -- The Honest Company, a personal care company dedicated to creating cleanly-formulated and sustainably-designed products, is proud to announce the next generation of diapering: the new and improved Clean Conscious Diapers®.
A trusted brand for baby’s delicate skin, Honest listened to parents’ feedback and redesigned their beloved diapers, now offering better leak protection and enhanced features for each age and stage. The Honest Company understands that small changes are a big deal, and these latest product enhancements will improve the performance of the Clean Conscious Diapers people love today.
Honest is committed to making careful, thoughtful decisions about every ingredient and material update. With the new and improved Clean Conscious Diapers, The Honest Company is introducing enhanced leak protection and comfort. Meticulously redesigned from the bottom up, these diapers deliver up to
“This is more than a diaper upgrade—it’s a testament to Honest’s commitment to creating a diaper you can trust,” said Erin Thoensen, Vice President, Baby at The Honest Company. “Maintaining the clean, safe standards parents rely on is non-negotiable for us. But we’re always listening, and what we heard was the need for better leak protection and comfort. So, we redesigned our diapers to meet those needs and deliver our best diaper yet.”
This top-of-the-line diaper offers:
- Up to
100% Leak Protection with Comfort Dry Technology - Plant-based inner liner & softer backsheet
- Tested for 350+ harmful chemicals (OEKO-TEX® STANDARD 100 Certified), dermatologist-tested, and made with FSC®-certified fluff pulp and other controlled material
- Hypoallergenic & Fragrance Free
- Made without elemental chlorine, parabens, and natural rubber latex
This “every stage” diaper is built for performance and designed to grow with your baby. Thoughtful, stage-specific features include a belly button cutout in Newborn and Size 1, double poo pockets for Sizes 1-2, and super stretchy and soft sides for active toddlers in Sizes 3–7. Movement and comfort are further supported with flexible stretch wings and snug-fit leg cuffs.
The new diapers will be available nationwide on July 15, 2025 starting at
About The Honest Company
The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.
Media Contact:
Lisa Guastella | Jennifer Bett Communications | Honest@jbc-pr.com
Honest Contact:
MJ Johnson | The Honest Company | Mjohnson@honest.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/edfd6fff-cc20-4a92-8a97-bd84fdfa60a3
FAQ
What are the key features of Honest Company's new Clean Conscious Diapers?
When will HNST's new Clean Conscious Diapers be available and how much do they cost?
What safety certifications do Honest Company's new diapers have?
What stage-specific features are included in HNST's new diaper line?
Are Honest Company's new diapers hypoallergenic?
