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HUMBL Announces Sports Marketing Partnerships with Mixed Martial Artists Ovince Saint Preux of the Ultimate Fighting Championship (UFC) and Jose Mariscal of the Legacy Fighting Alliance (LFA)

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HUMBL (OTCQB: HMBL) announced new sports marketing partnerships with mixed martial artists Jose Mariscal and Ovince Saint Preux. Mariscal will headline LFA 153 on February 17, 2023, with HUMBL branding featured prominently on his fight gear, while Saint Preux is set to fight on February 18, 2023, at UFC Fight Night. Both athletes will promote HUMBL on their social media and will connect with fans through their verified HUMBL profiles. This initiative aims to increase brand visibility and engage with customers on HUMBL's platforms, enhancing the company's outreach in the sports realm.

Positive
  • New sports marketing partnerships may enhance brand visibility and customer engagement for HUMBL.
  • Increased exposure through televised fights on UFC Fight Pass could attract potential new users.
Negative
  • None.

San Diego, CA, Feb. 14, 2023 (GLOBE NEWSWIRE) -- HUMBL, Inc. (OTCQB: HMBL) HUMBL® announced today sports marketing programs with two mixed martial artists, Jose Mariscal, fighting under the Legacy Fighting Alliance (LFA) umbrella and Ovince Saint Preux who fights in the UFC (Ultimate Fighting Championship).

Jose Mariscal (12-6-0), a rising featherweight, will be fighting as the Main Event at LFA 153, February 17, 2023 inside the Horseshoe Casino in Hammond, Indiana just outside of Chicago, Illinois. The entire main card of the fight will be televised worldwide via UFC Fight Pass beginning at 9 p.m. ET / 6 p.m. PT.

The partnership with Jose Mariscal features a HUMBL logo across Mariscal’s fight shorts, HUMBL logo placement on his fight banner, social media mentions, social conversation and all his cornermen in HUMBL branded apparel.

Ovince Saint Preux (26-16-0), will be taking on Phillipe Lins (15-5-0) in a Light Heavyweight bout at UFC Fight Night, February 18, 2023 inside the UFC APEX in Enterprise, Nevada, part of the Las Vegas Metropolitan area. On the undercard, OSP’s fight will be televised worldwide via UFC Fight Pass via ESPN+ with fights starting at 4 p.m. ET / 1 p.m. PT.

The relationship with Ovince Saint Preux includes a day in the life “vlog” to be viewed primarily on HUMBL Social, logo placement on fight week apparel and HUMBL branded social media activations through fighter-owned channels.

HUMBL will also activate and support the relationships across the HUMBL platforms including its search engine, social media and authenticated, signed merchandise. Both Jose Mariscal and Ovince Saint Preux are users of HUMBL Social and will connect with fans through their independently verified HUMBL profiles; as well as help educate HUMBL customers and fighting fans on the importance of real profiles, products and reviews on web3.

About HUMBL

HUMBL is a web3 platform with consumer and commercial divisions. The company integrates its core product lines across the HUMBL Wallet, HUMBL Search Engine, HUMBL Social Media, HUMBL Tickets, HUMBL Marketplace and HUMBL Authentics.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by the use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimates," "projects," "intends," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, the Company's ability to successfully execute its expanded business strategy, including by entering into definitive agreements with suppliers, commercial partners and customers; general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technical advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, regulatory requirements and the ability to meet them, government agency rules and changes, and various other factors beyond the Company's control. Except as may be required by law, HUMBL undertakes no obligation, and does not intend, to update these forward-looking statements after the date of this release.

HUMBL, Inc.
Contact: PR@HUMBL.com

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FAQ

What are the details of HUMBL's partnership with Jose Mariscal?

HUMBL's partnership with Jose Mariscal includes logo placements on fight shorts, banners, and branded apparel for his fight on February 17, 2023.

When will Ovince Saint Preux fight while representing HUMBL?

Ovince Saint Preux will fight on February 18, 2023, at UFC Fight Night, featuring HUMBL branding during the event.

How will HUMBL engage with fans through its partnerships?

HUMBL will engage fans through social media activations and verified profiles of the fighters on HUMBL's platforms.

What is HUMBL's stock symbol and market activity?

HUMBL trades under the stock symbol HMBL on the OTCQB.

What is the significance of HUMBL's marketing in the sports arena?

HUMBL's marketing initiatives in sports aim to boost brand awareness and attract new users in the competitive landscape.

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