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HUMBL Announces Binding Term Sheet to Acquire Monster Creative

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Rhea-AI Summary

HUMBL has signed a binding term sheet to acquire Monster Creative, LLC, a leading creative advertising agency focused on the entertainment sector. The acquisition, valued at $7.5 million in HUMBL stock, alongside $500,000 in cash and a $500,000 promissory note, is expected to enhance HUMBL's capabilities in creating multimedia NFTs and ticketing experiences. Monster Creative will operate independently while collaborating with HUMBL. Notable projects by Monster include campaigns for major films and series.

Positive
  • Acquisition of Monster Creative potentially enhances HUMBL's multimedia NFT and ticketing offerings.
  • Acquisition value of $7.5 million in stock suggests confidence in Monster Creative's market position.
Negative
  • Acquisition financing via stock could lead to shareholder dilution.
  • Integration challenges may arise as Monster Creative operates independently.

San Diego, California, May 07, 2021 (GLOBE NEWSWIRE) -- HUMBL, Inc. (OTC Markets: HMBL) announced today that it has entered into a binding term sheet to acquire Monster Creative, LLC.

Founded by award-winning industry veterans Doug Brandt and Kevin Childress, Monster Creative is a leading creative advertising agency in the entertainment space.

Monster Creative will continue independent operations of its Hollywood studios while collaborating with HUMBL in creating multimedia NFTs and ticketing experiences for clients in sports, music, entertainment, fashion, gaming, and photography.

“We are honored to work with such highly regarded Hollywood veterans, to create world class, immersive multimedia NFTs and ticketing experiences for clients and fans in the digital realm,” said Brian Foote, CEO of HUMBL.

Throughout their careers Brandt and Childress have created marketing campaigns for many notable films such as Transformers, Spider-Man, Terminator, War for the Planet of the Apes, 6 Underground, Star Trek and more: including series campaigns for streaming providers such as Amazon and Netflix on shows such as Jack Ryan and Narcos.

The purchase price for the acquisition is $7.5 million (USD) in HUMBL common stock, $500,000 in cash, and a $500,000 (USD) promissory note.

About Monster LA

Founded by award-winning industry veterans Doug Brandt and Kevin Childress, Monster Creative is a creative advertising agency with a focus on entertainment. They have created campaigns for top-grossing Hollywood movies, as well as those for streaming platforms.

Company Website: https://www.monster.la/

About HUMBL

HUMBL was created to help simplify and package new technologies like blockchain, for global consumers in digital payments, ticketing and NFTs.

CONTACT:

HUMBL, Inc.

Investors@HUMBLpay.com

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by the use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimates," "projects," "intends," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, the Company's ability to successfully execute its expanded business strategy, including by entering into definitive agreements with suppliers, commercial partners and customers; general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technical advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, regulatory requirements and the ability to meet them, government agency rules and changes, and various other factors beyond the Company's control.


FAQ

What is the purpose of HUMBL's acquisition of Monster Creative?

The acquisition aims to enhance HUMBL's multimedia NFT and ticketing capabilities in the entertainment industry.

How much is HUMBL paying for Monster Creative?

HUMBL is paying $7.5 million in common stock, $500,000 in cash, and a $500,000 promissory note.

Who are the founders of Monster Creative?

Monster Creative was founded by Doug Brandt and Kevin Childress, both industry veterans.

What kind of projects has Monster Creative worked on?

Monster Creative has created marketing campaigns for major films such as Transformers and Spider-Man, and series for Amazon and Netflix.

Will Monster Creative operate independently after the acquisition?

Yes, Monster Creative will continue independent operations while collaborating with HUMBL.

HUMBL INC

OTC:HMBL

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6.87M
22.80B
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Software - Application
Technology
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United States of America
San Diego