Harmonic's VOS360 Ad SaaS Validated by FreeWheel, Transforming Video Streaming Monetization
Harmonic (NASDAQ: HLIT) has announced that its VOS®360 Ad SaaS has been officially integrated with FreeWheel's platform for server-side ad insertion (SSAI) and in-stream advertising. This integration enhances dynamic ad experiences across live and on-demand video streams for streaming platforms and broadcasters. The cloud-native SSAI solution enables personalized full-screen and in-stream ad delivery to millions of concurrent viewers, including new addressable ad formats like double-box and dynamic L-bars.
Key features of VOS360 Ad include a user-friendly interface, developer-ready APIs, and an ad reporting dashboard with KPI metrics. The integration with FreeWheel's ecosystem aims to support reliable and cutting-edge advertising solutions, addressing the evolving needs of the industry. Harmonic will demonstrate VOS360 Ad SaaS at IBC2024 in Amsterdam, September 13-16.
Harmonic (NASDAQ: HLIT) ha annunciato che il suo VOS®360 Ad SaaS è stato ufficialmente integrato con la piattaforma di FreeWheel per l'inserimento di annunci lato server (SSAI) e la pubblicità in-stream. Questa integrazione migliora le esperienze pubblicitarie dinamiche su flussi video in diretta e on-demand per piattaforme di streaming e emittenti. La soluzione SSAI nativa del cloud consente la consegna di annunci personalizzati a schermo intero e in-stream a milioni di spettatori contemporanei, inclusi nuovi formati pubblicitari indirizzabili come il double-box e le barre L dinamiche.
Le caratteristiche principali di VOS360 Ad includono un'interfaccia intuitiva, API pronte per gli sviluppatori e un cruscotto di reportistica pubblicitaria con metriche KPI. L'integrazione con l'ecosistema di FreeWheel mira a supportare soluzioni pubblicitarie affidabili e all'avanguardia, affrontando le esigenze in evoluzione del settore. Harmonic dimostrerà il VOS360 Ad SaaS all'IBC2024 ad Amsterdam, dal 13 al 16 settembre.
Harmonic (NASDAQ: HLIT) ha anunciado que su VOS®360 Ad SaaS ha sido oficialmente integrado con la plataforma de FreeWheel para inserción de anuncios del lado del servidor (SSAI) y publicidad en streaming. Esta integración mejora las experiencias publicitarias dinámicas en transmisiones de video en vivo y bajo demanda para plataformas de streaming y broadcasters. La solución SSAI nativa en la nube permite la entrega de anuncios personalizados a pantalla completa y en streaming a millones de espectadores simultáneos, incluidos nuevos formatos de anuncios direccionables como el double-box y las barras L dinámicas.
Las características clave de VOS360 Ad incluyen una interfaz fácil de usar, API listas para desarrolladores y un panel de informes publicitarios con métricas de KPI. La integración con el ecosistema de FreeWheel tiene como objetivo apoyar soluciones publicitarias confiables y de vanguardia, abordando las necesidades cambiantes de la industria. Harmonic demostrará VOS360 Ad SaaS en IBC2024 en Ámsterdam, del 13 al 16 de septiembre.
하모닉(NASDAQ: HLIT)은 자사의 VOS®360 Ad SaaS가 서버 측 광고 삽입(SSAI) 및 인스트림 광고를 위한 프리휠 플랫폼과 공식적으로 통합되었다고 발표했습니다. 이 통합은 스트리밍 플랫폼과 방송사에 대해 라이브 및 주문형 비디오 스트림 전반에 걸쳐 동적인 광고 경험을 향상시킵니다. 클라우드 기반 SSAI 솔루션은 동시에 수백만 명의 시청자에게 맞춤형 전체 화면 및 인스트림 광고 전달을 가능하게 하며, 더블 박스 및 동적 L-바와 같은 새로운 타겟 광고 형식을 포함합니다.
VOS360 Ad의 주요 특징으로는 사용자 친화적인 인터페이스, 개발자 준비가 완료된 API 및 KPI 메트릭이 포함된 광고 보고 대시보드가 있습니다. FreeWheel의 생태계와의 통합은 신뢰할 수 있고 최첨단 광고 솔루션을 지원하여 산업의 진화하는 요구를 충족하는 것을 목표로 합니다. 하모닉은 IBC2024에서 암스테르담에서 9월 13일부터 16일까지 VOS360 Ad SaaS를 시연할 예정입니다.
Harmonic (NASDAQ: HLIT) a annoncé que son VOS®360 Ad SaaS a été officiellement intégré à la plateforme de FreeWheel pour l'insertion d'annonces côté serveur (SSAI) et la publicité en streaming. Cette intégration améliore les expériences publicitaires dynamiques sur les flux vidéo en direct et à la demande pour les plateformes de streaming et les diffuseurs. La solution SSAI native du cloud permet la diffusion d'annonces personnalisées en plein écran et en streaming à des millions de téléspectateurs simultanés, y compris de nouveaux formats d'annonces adressables tels que le double box et les barres L dynamiques.
Les principales caractéristiques de VOS360 Ad comprennent une interface conviviale, des API prêtes pour les développeurs et un tableau de bord de reporting publicitaire avec des indicateurs clés de performance (KPI). L'intégration avec l'écosystème de FreeWheel vise à soutenir des solutions publicitaires fiables et à la pointe de la technologie, répondant aux besoins évolutifs de l'industrie. Harmonic présentera VOS360 Ad SaaS à l'IBC2024 à Amsterdam, du 13 au 16 septembre.
Harmonic (NASDAQ: HLIT) hat angekündigt, dass seine VOS®360 Ad SaaS offiziell in die FreeWheel-Plattform für Server-seitige Anzeigeneinfügung (SSAI) und In-Stream-Werbung integriert wurde. Diese Integration verbessert die dynamischen Werbeerlebnisse in Live- und On-Demand-Videostreams für Streaming-Plattformen und Broadcaster. Die cloud-native SSAI-Lösung ermöglicht eine personalisierte Vollbild- und In-Stream-Anzeigenanlieferung an Millionen von gleichzeitigen Zuschauern, einschließlich neuer adressierbarer Anzeigenformate wie Double-Box und dynamische L-Bars.
Wesentliche Funktionen von VOS360 Ad umfassen eine benutzerfreundliche Oberfläche, entwicklerfreundliche APIs und ein Anzeigenberichterstattung-Dashboard mit KPI-Metriken. Die Integration mit dem FreeWheel-Ökosystem zielt darauf ab, zuverlässige und hochmoderne Werbelösungen zu unterstützen, die den sich entwickelnden Bedürfnissen der Branche gerecht werden. Harmonic wird VOS360 Ad SaaS auf der IBC2024 in Amsterdam vom 13. bis 16. September präsentieren.
- Official integration with FreeWheel's platform enhances ad delivery capabilities
- VOS360 Ad SaaS supports personalized ad delivery to millions of concurrent viewers
- Introduction of new addressable ad formats like double-box and dynamic L-bars
- Ad reporting dashboard provides KPI metrics for system health and yield optimization
- None.
Insights
Harmonic's VOS360 Ad SaaS integration with FreeWheel marks a significant advancement in video streaming monetization. This collaboration enhances server-side ad insertion (SSAI) capabilities, allowing for more personalized and engaging ad experiences. The cloud-native solution's ability to deliver full-screen and in-stream ads to millions of concurrent viewers is particularly noteworthy.
The introduction of new addressable ad formats like double-box and dynamic L-bars, especially for live sports streaming, could revolutionize viewer engagement. The ad reporting dashboard with KPI metrics is a important feature for publishers to optimize ad performance and maximize yield. This integration positions Harmonic as a key player in the evolving landscape of digital advertising technology.
This integration could potentially boost Harmonic's revenue streams by tapping into the growing digital advertising market. The company's focus on cloud-native solutions aligns with industry trends, potentially increasing its market share. However, investors should note that while this partnership is promising, its financial impact may take time to materialize.
Harmonic's stock (NASDAQ: HLIT) may see positive momentum in the short term due to this news. Long-term performance will depend on the adoption rate of VOS360 Ad SaaS among publishers and its ability to generate substantial revenue. Investors should monitor upcoming financial reports for concrete evidence of this partnership's impact on Harmonic's bottom line.
The integration of Harmonic's VOS360 Ad SaaS with FreeWheel addresses a critical need in the video streaming industry for more efficient and effective ad monetization. This move could potentially disrupt the current ad tech landscape, offering publishers a competitive edge in delivering personalized ads at scale.
The timing is strategic, coinciding with the growing demand for advanced advertising solutions in streaming media. However, success will depend on factors such as ease of implementation, cost-effectiveness and measurable improvements in ad performance for clients. The industry's reception at upcoming events like IBC2024 will be a key indicator of the solution's potential market impact.
Harmonic's VOS®360 Ad SaaS has been Officially Integrated with FreeWheel for Server-Side Ad Insertion and In-Stream Advertising
"Achieving technical validation for VOS360 Ad SaaS within the FreeWheel ecosystem underscores the robustness of Harmonic's technology and represents a significant milestone for the video streaming industry," said Gil Rudge, senior vice president, products and
Harmonic's VOS360 Ad is an innovative cloud-native, stand-alone SSAI solution that enables personalized full-screen and in-stream ad delivery to millions of concurrent viewers. VOS360 Ad includes in-stream advertising through server-side insertion of new addressable ad formats such as double-box and dynamic L-bars. In-stream advertising with split-screen ad formats is particularly crucial in the context of live sports streaming, where maintaining viewer engagement is paramount. Featuring a user-friendly interface and developer-ready APIs, the industry-proven solution provides a complete workflow for creative processing, delivery and manifest manipulation with frame-accurate insertion. A key highlight of the solution is its ad reporting dashboard, which provides KPI metrics to easily understand the health of the system, monitor fill rates and maximize yield.
"By providing unparallelled and centralized connections to the entire ecosystem, FreeWheel's interoperable platform empowers broadcasters and publishers to unify and optimize decision-making across all global demand sources, helping to achieve increased yield and transparency," said Marc Lauriac, Executive Director, Business Development and Strategic Initiatives at FreeWheel. "We are thrilled to validate Harmonic's VOS360 Ad SaaS and integrate it with our ecosystem to support delivering reliable and cutting-edge advertising solutions that address the evolving needs of the industry."
Harmonic will demonstrate its VOS360 Ad SaaS at IBC2024, Sept. 13-16 in
FreeWheel will also be at IBC2024, in Hall 5, stand C80. Further information about FreeWheel is available at www.freewheel.com.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us LinkedIn.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic's business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2023, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.
Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.
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SOURCE Harmonic Inc.
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