Herbalife Nutrition Signs LA Galaxy's Javier "Chicharito" Hernandez to a Multi-Year Sports Nutrition Sponsorship

Rhea-AI Summary

Herbalife Nutrition (NYSE: HLF) has entered a multi-year sponsorship with LA Galaxy striker Javier "Chicharito" Hernandez. This deal positions Herbalife as his official sports nutrition partner until the end of the 2023 MLS season. The partnership emphasizes the importance of nutrition in sports performance, with Herbalife providing access to its NSF Certified for Sport® product line. In addition, the collaboration will support community initiatives and sports nutrition education. Chicharito is recognized as Mexico's all-time leading goal scorer and a prominent figure in international football.

Positive

• Exclusive multi-year sponsorship with Javier Chicharito enhances brand visibility.
• Access to high-quality sports nutrition products, which are NSF Certified for Sport®.
• Collaboration includes community initiatives and sports nutrition education.

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LOS ANGELES, June 22, 2020 /PRNewswire/ -- Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today signed LA Galaxy striker and Mexican National Team member, Javier "Chicharito" Hernandez. As part of an exclusive multi-year sponsorship deal, the Company will serve as his official sports nutrition partner through the 2023 MLS season.

"We're thrilled to be Chicharito's exclusive sports nutrition partner. His commitment to nutrition, fitness and the community aligns with our values and commitment to helping people live healthy active lifestyles," said Jesus Alvarez, senior vice president, managing director of Mexico, Herbalife Nutrition.

As his official sports performance nutrition partner, Herbalife Nutrition will provide Chicharito with access to the Company's Herbalife24^® line of sports performance products, which are NSF Certified for Sport^®*, as well as its other health and wellness products like teas, aloes and products for targeted nutrition, to help fuel him in his efforts to optimize his performance on the field.

"Balanced nutrition is such an important part of a player's performance.  I am excited to work with Herbalife Nutrition and its nutrition and sports experts to develop a personalized plan to make sure I achieve the proper nutrition and hydration needed to compete at the highest levels," said Chicharito.

The sponsorship also includes supporting joint community partnership initiatives, sports nutrition education and the Company's marketing initiatives.

Chicharito began his career in 2006 and soon after became the first Mexican player to join Manchester United, scoring 20 goals and winning the Premier League in his debut season. He is Mexico's all-time leading goal scorer, having represented Mexico at the 2010 FIFA World Cup, the 2011 CONCACAF Gold Cup, the 2013 FIFA Confederations Cup, the 2014 FIFA World Cup, the Copa América Centenario, the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.

Herbalife Nutrition supports more than 190 athletes worldwide. To learn more about Herbalife Nutrition sponsored athletes, visit IamHerbalifeNutrition.com. To receive the latest company updates from Herbalife Nutrition, follow @HerbalifeNews.

*Certified for Sport^® is a registered trademark of NSF International.

About Herbalife Nutrition
Herbalife Nutrition is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent distributors since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company's global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world.

For more information, please visit IAmHerbalifeNutrition.com.

The company also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated, and new information is posted.

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SOURCE Herbalife Nutrition

FAQ

What is the significance of Herbalife's sponsorship with Javier Chicharito?

Herbalife's sponsorship of Javier Chicharito enhances brand visibility and aligns the company with an elite athlete, promoting its sports nutrition products.

How long is the sponsorship deal between Herbalife and Chicharito?

The sponsorship deal between Herbalife and Chicharito is a multi-year agreement that lasts through the 2023 MLS season.

What kind of products will Chicharito use from Herbalife?

Chicharito will utilize Herbalife's Herbalife24® line of sports performance products, which are NSF Certified for Sport®, along with other health and wellness products.

What initiatives will be supported by the Herbalife and Chicharito partnership?

The partnership will support community initiatives, sports nutrition education, and Herbalife's marketing initiatives.