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Herbalife Fuels the Women's College All-Star Game as Official Nutrition and Hydration Sponsor

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Herbalife (HLF) has been announced as the Official Nutrition and Hydration Sponsor for the Women's College All-Star Game, scheduled for April 5 in Tampa, Florida. The event will feature 20 top collegiate basketball players competing before potentially entering the WNBA.

During the game, athletes will have access to Herbalife24 NSF Certified for Sport® products, designed for enhanced hydration, endurance, and recovery. The company will also serve as the presenting sponsor of the Women's College All-Star Game Watch List.

Herbalife currently sponsors over 50 women across various sports, providing them with access to nutritionists, dietitians, and premium products. The company's commitment to women's sports spans over two decades, with their first sponsored athlete being female.

Herbalife (HLF) è stata annunciata come Sponsor Ufficiale per Nutrizione e Idratazione per il Women's College All-Star Game, in programma il 5 aprile a Tampa, Florida. L'evento vedrà 20 delle migliori giocatrici di basket universitario competere prima di potenzialmente entrare nella WNBA.

Durante la partita, gli atleti avranno accesso ai prodotti Herbalife24 NSF Certified for Sport®, progettati per migliorare l'idratazione, la resistenza e il recupero. L'azienda sarà anche il sponsor principale della Women's College All-Star Game Watch List.

Attualmente, Herbalife sponsorizza oltre 50 donne in diversi sport, fornendo loro accesso a nutrizionisti, dietisti e prodotti di alta qualità. L'impegno dell'azienda verso gli sport femminili dura da oltre due decenni, con la prima atleta sponsorizzata che era una donna.

Herbalife (HLF) ha sido anunciada como el Patrocinador Oficial de Nutrición e Hidratación para el Women's College All-Star Game, programado para el 5 de abril en Tampa, Florida. El evento contará con 20 de las mejores jugadoras de baloncesto universitario compitiendo antes de posiblemente ingresar a la WNBA.

Durante el partido, los atletas tendrán acceso a los productos Herbalife24 NSF Certified for Sport®, diseñados para mejorar la hidratación, la resistencia y la recuperación. La empresa también será el patrocinador principal de la Women's College All-Star Game Watch List.

Herbalife actualmente patrocina a más de 50 mujeres en varios deportes, brindándoles acceso a nutricionistas, dietistas y productos de primera calidad. El compromiso de la empresa con los deportes femeninos abarca más de dos décadas, siendo su primera atleta patrocinada una mujer.

허벌라이프 (HLF)는 플로리다주 탬파에서 4월 5일 예정된 여성 대학 올스타 게임의 공식 영양 및 수분 공급 후원사로 발표되었습니다. 이 이벤트는 WNBA에 진출할 가능성이 있는 20명의 최고의 대학 농구 선수들이 경쟁하는 자리입니다.

경기 중 선수들은 허벌라이프24 NSF 인증 스포츠® 제품을 이용할 수 있으며, 이는 수분 공급, 지구력 및 회복을 향상시키기 위해 설계되었습니다. 이 회사는 또한 여성 대학 올스타 게임 관전 리스트의 주최 후원사로 활동할 것입니다.

현재 허벌라이프는 다양한 스포츠에서 50명 이상의 여성 선수들을 후원하고 있으며, 이들에게 영양사, 식이요법사 및 프리미엄 제품에 대한 접근을 제공합니다. 이 회사는 20년 이상 여성 스포츠에 대한 헌신을 이어오고 있으며, 첫 번째 후원 선수는 여성입니다.

Herbalife (HLF) a été annoncée comme le Sponsor Officiel de Nutrition et d'Hydratation pour le Women's College All-Star Game, prévu le 5 avril à Tampa, en Floride. L'événement mettra en vedette 20 des meilleures joueuses de basketball universitaire qui concourront avant de potentiellement entrer dans la WNBA.

Lors du match, les athlètes auront accès aux produits Herbalife24 NSF Certified for Sport®, conçus pour améliorer l'hydratation, l'endurance et la récupération. L'entreprise sera également le sponsor principal de la liste des observateurs du Women's College All-Star Game.

Actuellement, Herbalife sponsorise plus de 50 femmes dans divers sports, leur offrant un accès à des nutritionnistes, des diététiciens et des produits de première qualité. L'engagement de l'entreprise envers le sport féminin s'étend sur plus de deux décennies, la première athlète sponsorisée étant une femme.

Herbalife (HLF) wurde als offizieller Sponsor für Ernährung und Hydration für das Women's College All-Star Game bekannt gegeben, das am 5. April in Tampa, Florida, stattfinden wird. Die Veranstaltung wird 20 der besten College-Basketballspielerinnen präsentieren, die möglicherweise in die WNBA eintreten.

Während des Spiels haben die Athleten Zugang zu Herbalife24 NSF Certified for Sport® Produkten, die für verbesserte Hydration, Ausdauer und Regeneration entwickelt wurden. Das Unternehmen wird auch als Hauptsponsor der Women's College All-Star Game Watch List auftreten.

Herbalife sponsert derzeit über 50 Frauen in verschiedenen Sportarten und bietet ihnen Zugang zu Ernährungsberatern, Diätassistenten und hochwertigen Produkten. Das Engagement des Unternehmens für Frauensport reicht über zwei Jahrzehnte zurück, wobei die erste gesponserte Athletin eine Frau war.

Positive
  • Expanded brand visibility through sponsorship of major collegiate sports event
  • Strategic positioning in the growing women's sports market
  • Enhanced product exposure to new consumer demographic through event partnership
Negative
  • None.

Global Health and Wellness Leader Supports Female Athletes with Personalized Nutrition

LOS ANGELES, March 24, 2025 /PRNewswire/ -- Herbalife, a premier health and wellness company, community and platform, today announced it will fuel the Women's College All-Star Game as its Official Nutrition and Hydration Sponsor. Set to take place during the national championship weekend on April 5 in Tampa, Fla., the Women's College All-Star Game will showcase 20 of the nation's top collegiate basketball players as they compete one final time before entering the next phase of their careers – including opportunities in the WNBA*. Through this sponsorship, Herbalife is furthering its commitment to addressing the nutritional and hydration needs of female athletes.

"For over 20 years, Herbalife has been committed to empowering female athletes by providing tailored nutrition, hydration solutions, and sponsorships that help them excel," said Hanan Wajih, chief marketing officer at Herbalife. "We're proud to bring our expertise to athletes at every stage of their careers by providing them with science-backed products that help them perform at their best, fueling their potential and breaking barriers in sports."

Herbalife is dedicated to meeting the nutritional and hydration needs of athletes during the Women's College All-Star Game. To support these athletes, Herbalife brings its expertise in tailored nutrition and hydration, focusing on the specific needs of female athletes.

"For female athletes, factors like metabolism, muscle mass, and hormonal fluctuations can impact performance and recovery," said Susan Bowerman, M.S., R.D., CSSD, CSOWM, FAND, senior director of Worldwide Nutrition Education and Training at Herbalife. "Personalized nutrition is key to helping athletes perform at their best, as each athlete's needs are unique."

During the Women's College All-Star Game, athletes will have access to a range of premium nutrition products, including those from the Herbalife24 NSF Certified for Sport®** line, which are designed to help replenish essential nutrients lost through sweat, enhancing hydration, endurance, and recovery. Fans will also have the chance to try these products, just like their favorite athletes.

"We're thrilled to have Herbalife on board as our Official Nutrition and Hydration Sponsor," said Mark Starsiak, senior vice president at Intersport, which operates the Women's College All-Star Game. "Herbalife's long-standing dedication to supporting women in sports aligns perfectly with our mission to spotlight these incredible athletes. Together, we will ensure the players are equipped with the best nutrition and hydration to perform at their highest level."

For over two decades, Herbalife has been dedicated to empowering female athletes around the world, currently sponsoring more than 50 women across a variety of sports. The company's journey began with its very first sponsored athlete, a female athlete, and has continued to provide women in sports with the support they need to succeed. Herbalife provides athletes with access to nutritionists and dietitians, premium products, and other resources that are often lacking in female sports – giving them the tools they need to perform at their best. Through this continued support, Herbalife is helping to elevate women in sports and inspire the next generation of female athletes.

In addition to its role as the official nutrition and hydration sponsor, Herbalife is also the presenting sponsor of the Women's College All-Star Game Watch List, which recognizes standout female college basketball players in the lead-up to the event.

For Herbalife's updates on the Women's College All-Star Game, follow @Herbalife, @HerbalifeUSA on social media.

*Herbalife is not affiliated with the Women's National Basketball Association.
**Certified for Sport® is a registered trademark of NSF International.

About Herbalife Ltd.
Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

For more information, visit https://ir.herbalife.com.

About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook).

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SOURCE Herbalife

FAQ

When and where will the 2025 Women's College All-Star Game sponsored by Herbalife take place?

The game will take place on April 5, 2025, in Tampa, Florida during the national championship weekend.

What products will Herbalife (HLF) provide to athletes during the Women's College All-Star Game?

Athletes will have access to Herbalife24 NSF Certified for Sport® products designed for hydration, endurance, and recovery.

How many female athletes does Herbalife currently sponsor across different sports?

Herbalife currently sponsors more than 50 women across various sports.

What additional role does Herbalife have in the 2025 Women's College All-Star Game besides nutrition sponsorship?

Herbalife is also the presenting sponsor of the Women's College All-Star Game Watch List, recognizing standout female college basketball players.
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