AMTD to Roll out World’s First Ever "L'OFFICIEL COFFEE" in Q2
AMTD Group, along with AMTD IDEA Group and AMTD Digital, has announced plans to launch the world's first L'OFFICIEL COFFEE in the second quarter. The new venture will be an extension of L'OFFICIEL, the French fashion media brand established in 1921.
The coffee shop concept aims to embody L'OFFICIEL's aesthetic and historical legacy, offering specialty coffees, designer sweets, and carefully curated café menus. The establishment will focus on delivering a luxury experience in a casual setting, featuring thoughtfully selected materials and detailed design elements that reflect L'OFFICIEL's distinctive style. The space is designed to create an immersive environment where fashion, lifestyle, and culture intersect, engaging visitors through a multi-sensory experience.
AMTD Group, insieme a AMTD IDEA Group e AMTD Digital, ha annunciato piani per lanciare il primo L'OFFICIEL COFFEE al mondo nel secondo trimestre. La nuova iniziativa sarà un'estensione di L'OFFICIEL, il brand francese di moda fondato nel 1921.
Il concetto del caffè mira a incarnare l'estetica e l'eredità storica di L'OFFICIEL, offrendo caffè speciali, dolci di design e menù per caffè attentamente curati. L'istituzione si concentrerà sul fornire un'esperienza di lusso in un ambiente informale, caratterizzata da materiali selezionati con cura e dettagli di design che riflettono lo stile distintivo di L'OFFICIEL. Lo spazio è progettato per creare un ambiente immersivo in cui moda, lifestyle e cultura si intersecano, coinvolgendo i visitatori attraverso un'esperienza multisensoriale.
AMTD Group, junto con AMTD IDEA Group y AMTD Digital, ha anunciado planes para lanzar el primer L'OFFICIEL COFFEE del mundo en el segundo trimestre. La nueva iniciativa será una extensión de L'OFFICIEL, la marca de medios de moda francesa establecida en 1921.
El concepto de la cafetería tiene como objetivo encarnar la estética y el legado histórico de L'OFFICIEL, ofreciendo cafés especiales, dulces de diseño y menús de café cuidadosamente seleccionados. El establecimiento se centrará en ofrecer una experiencia de lujo en un ambiente informal, con materiales seleccionados con atención y elementos de diseño detallados que reflejan el estilo distintivo de L'OFFICIEL. El espacio está diseñado para crear un entorno inmersivo donde la moda, el estilo de vida y la cultura se entrelazan, involucrando a los visitantes a través de una experiencia multisensorial.
AMTD Group는 AMTD IDEA Group 및 AMTD Digital와 함께 세계 최초의 L'OFFICIEL COFFEE를 2분기에 출시할 계획을 발표했습니다. 이 새로운 사업은 1921년에 설립된 프랑스 패션 미디어 브랜드 L'OFFICIEL의 연장선이 될 것입니다.
커피숍 개념은 L'OFFICIEL의 미학과 역사적 유산을 구현하는 것을 목표로 하며, 특선 커피, 디자이너 디저트 및 신중하게 선별된 카페 메뉴를 제공합니다. 이 시설은 캐주얼한 환경에서 고급스러운 경험을 제공하는 데 중점을 두며, L'OFFICIEL의 독특한 스타일을 반영하는 세심하게 선택된 재료와 디자인 요소로 특징지어집니다. 이 공간은 패션, 라이프스타일 및 문화가 교차하는 몰입형 환경을 만들기 위해 설계되어 있으며, 방문객들에게 다감각적인 경험을 제공합니다.
AMTD Group, avec AMTD IDEA Group et AMTD Digital, a annoncé des projets pour lancer le premier L'OFFICIEL COFFEE au monde au cours du deuxième trimestre. Cette nouvelle initiative sera une extension de L'OFFICIEL, la marque de médias de mode française fondée en 1921.
Le concept de café vise à incarner l'esthétique et l'héritage historique de L'OFFICIEL, en proposant des cafés spéciaux, des douceurs de créateurs et des menus de café soigneusement sélectionnés. L'établissement se concentrera sur l'offre d'une expérience de luxe dans un cadre décontracté, avec des matériaux soigneusement choisis et des éléments de design détaillés qui reflètent le style distinctif de L'OFFICIEL. L'espace est conçu pour créer un environnement immersif où la mode, le style de vie et la culture se croisent, engageant les visiteurs à travers une expérience multisensorielle.
AMTD Group hat zusammen mit AMTD IDEA Group und AMTD Digital Pläne angekündigt, das weltweit erste L'OFFICIEL COFFEE im zweiten Quartal zu eröffnen. Das neue Unternehmen wird eine Erweiterung von L'OFFICIEL sein, der 1921 gegründeten französischen Modemarke.
Das Café-Konzept zielt darauf ab, die Ästhetik und das historische Erbe von L'OFFICIEL zu verkörpern, indem es Spezialitätenkaffees, Designer-Süßigkeiten und sorgfältig kuratierte Café-Menüs anbietet. Das Etablissement wird sich darauf konzentrieren, ein luxuriöses Erlebnis in einer lässigen Umgebung zu bieten, mit sorgfältig ausgewählten Materialien und detaillierten Designelementen, die den einzigartigen Stil von L'OFFICIEL widerspiegeln. Der Raum ist so gestaltet, dass er eine immersive Umgebung schafft, in der Mode, Lebensstil und Kultur aufeinandertreffen und die Besucher durch ein multisensorisches Erlebnis ansprechen.
- Expansion into new business segment with luxury retail coffee shops
- Strategic partnership with established fashion media brand L'OFFICIEL
- Potential for new revenue stream through premium food & beverage offerings
- Entry into highly competitive coffee shop market with no prior experience
- Significant capital investment required for luxury retail locations
- Execution risk in translating media brand to physical retail concept
L’OFFICIEL COFFEE will express the spirit and voice of L'OFFICIEL - a bible of fashion and culture.
L'OFFICIEL COFFEE, which embodies L'OFFICIEL's aesthetic and history, will offer carefully selected specialty coffees, beautifully designed sweets, and meticulously crafted café menus, providing visitors with a special experience of luxury in a casual style. The carefully selected materials and attention to details for the design create a unique space that brings L'OFFICIEL's world to life.
L'OFFICIEL COFFEE offers a new experience that engages all five senses in a space where fashion, lifestyle and culture converge.
About AMTD Group
AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality areas.
About L’Officiel
L’Officiel (www.lofficiel.com) is a leading global media company with a century-long brand legacy, based in
About L'OFFICIEL COFFEE
L'OFFICIEL COFFEE, which embodies L'OFFICIEL's aesthetic and history, offers carefully selected specialty coffees, beautifully designed sweets, and meticulously crafted café menus, providing visitors with a special experience of luxury in a casual style. AMTD Group will roll out L'OFFICIEL COFFEE in major markets around the world, starting in 2025.
About AMTD IDEA Group
AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients’ diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as “Twitter") at @AMTDGroup.
About AMTD Digital Inc.
AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in
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AMTD IDEA Group
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