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The Shape of America 2024: Hims & Hers Shares an In-Depth Look Into How Americans Feel About Weight

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Hims & Hers (NYSE: HIMS) has released 'The Shape of America' report, providing insights into Americans' relationship with weight in 2024. Based on a survey of 5,000 adults, key findings reveal that 83% of Americans are not at their desired weight, with respondents wanting to lose an average of 42 pounds. The study shows that 75% of Americans think about their weight daily, with 14% considering it constantly.

Notable findings include: 85% believe weight loss would improve major life aspects, 81% think they'd save money on household expenses if they lost weight, and 47% attempt weight loss yearly, seasonally, or constantly. The report also highlights that individuals with obesity are 50% more likely to skip work due to their weight and 2.5X more likely to withdraw from activities and social plans.

Hims & Hers (NYSE: HIMS) ha pubblicato il rapporto 'The Shape of America', fornendo informazioni sulla relazione degli americani con il peso nel 2024. Basato su un sondaggio di 5.000 adulti, i risultati chiave rivelano che l'83% degli americani non è al peso desiderato, con i partecipanti che desiderano perdere in media 42 libbre. Lo studio mostra che il 75% degli americani pensa al proprio peso quotidianamente, con il 14% che lo considera costantemente.

Tra i risultati degni di nota ci sono: l'85% crede che la perdita di peso migliorerebbe aspetti significativi della vita, l'81% pensa che risparmierebbe denaro sulle spese domestiche se perdesse peso, e il 47% tenta di perdere peso annualmente, stagionalmente o costantemente. Il rapporto evidenzia anche che le persone con obesità hanno il 50% di probabilità in più di saltare il lavoro a causa del proprio peso e 2,5 volte più probabilità di ritirarsi da attività e piani sociali.

Hims & Hers (NYSE: HIMS) ha lanzado el informe 'The Shape of America', proporcionando información sobre la relación de los estadounidenses con su peso en 2024. Basado en una encuesta a 5,000 adultos, los hallazgos clave revelan que el 83% de los estadounidenses no está en su peso deseado, con los encuestados queriendo perder un promedio de 42 libras. El estudio muestra que el 75% de los estadounidenses piensa en su peso a diario, con el 14% considerándolo constantemente.

Los hallazgos notables incluyen: el 85% cree que la pérdida de peso mejoraría aspectos importantes de la vida, el 81% piensa que ahorraría dinero en gastos del hogar si perdiera peso, y el 47% intenta perder peso anualmente, estacionalmente o constantemente. El informe también destaca que las personas con obesidad tienen un 50% más de probabilidades de faltar al trabajo debido a su peso y 2.5 veces más probabilidades de retirar de actividades y planes sociales.

Hims & Hers (NYSE: HIMS)가 2024년 미국인의 체중에 대한 관계를 제공하는 'The Shape of America' 보고서를 발표했습니다. 5,000명의 성인을 대상으로 한 설문 조사를 기반으로 한 주요 결과는 83%의 미국인이 원하는 체중에 도달하지 못하고 있으며, 응답자들은 평균 42파운드를 감량하고 싶어 한다는 것입니다. 연구에 따르면 75%의 미국인이 매일 자신의 체중에 대해 생각하고 있으며, 14%는 이를 항상 고려하고 있습니다.

주목할 만한 발견은 다음과 같습니다: 85%는 체중 감량이 삶의 주요 측면을 개선할 것이라고 믿고, 81%는 체중을 줄이면 가정 비용에서 돈을 절약할 것이라고 생각하며, 47%는 매년, 계절별 또는 지속적으로 체중 감량을 시도합니다. 보고서는 또한 비만인 사람들이 체중 때문에 직장을 결근할 확률이 50% 더 높고, 2.5배 더 활동 및 사회적 계획에서 철수할 가능성이 높다고 강조합니다.

Hims & Hers (NYSE: HIMS) a publié le rapport 'The Shape of America', fournissant des informations sur la relation des Américains avec le poids en 2024. Basé sur une enquête de 5 000 adultes, les principaux résultats révèlent que 83% des Américains ne sont pas à leur poids désiré, les répondants souhaitant perdre en moyenne 42 livres. L'étude montre que 75% des Américains pensent à leur poids chaque jour, avec 14% le considérant constamment.

Parmi les résultats notables, 85% croient que perdre du poids améliorerait des aspects majeurs de leur vie, 81% pensent qu'ils feraient des économies sur les dépenses domestiques s'ils perdaient du poids, et 47% tentent de perdre du poids chaque année, saisonnièrement ou constamment. Le rapport souligne également que les personnes souffrant d'obésité sont 50% plus susceptibles de manquer le travail en raison de leur poids et 2,5 fois plus susceptibles de se retirer des activités et des projets sociaux.

Hims & Hers (NYSE: HIMS) hat den Bericht 'The Shape of America' veröffentlicht, der Einblicke in die Beziehung der Amerikaner zu ihrem Gewicht im Jahr 2024 gibt. Basierend auf einer Umfrage unter 5.000 Erwachsenen zeigen die wichtigsten Ergebnisse, dass 83% der Amerikaner nicht ihr Wunschgewicht haben, wobei die Befragten im Durchschnitt 42 Pfund abnehmen möchten. Die Studie zeigt, dass 75% der Amerikaner täglich an ihr Gewicht denken, wobei 14% dies ständig in Betracht ziehen.

Bemerkenswerte Ergebnisse sind: 85% glauben, dass Gewichtsverlust wichtige Lebensaspekte verbessern würde, 81% denken, sie würden Geld bei Haushaltsausgaben sparen, wenn sie Gewicht verlieren, und 47% versuchen, jährlich, saisonal oder ständig Gewicht zu verlieren. Der Bericht hebt auch hervor, dass Personen mit Adipositas 50% wahrscheinlicher aufgrund ihres Gewichts arbeiten gehen und 2,5-mal wahrscheinlicher von Aktivitäten und sozialen Plänen zurücktreten.

Positive
  • Comprehensive market research conducted with 5,000 adults provides valuable consumer insights
  • Strong market opportunity identified with 83% of Americans being potential customers
  • 77% of respondents interested in trying new weight loss methods, indicating potential market growth
Negative
  • None.

Hims & Hers shares an in-depth look into how weight shapes how Americans feel about themselves, how they spend money, how it shapes culture, and more

SAN FRANCISCO--(BUSINESS WIRE)-- For most Americans, weight is more than just a number. It shapes our health, our mood, our confidence, our spending, and the decisions we make in our day to day lives. In fact, 75% of us think about our weight every single day, and 14% say it’s constantly on our minds.

Today, Hims & Hers unveiled The Shape of America, its end of year report on how weight loss is redefining our bodies, culture, economy and more. The report uncovers behaviors, trends and realities about weight loss in America in 2024, while also taking a look at what's ahead for wellness in 2025. (Graphic: Business Wire)

Today, Hims & Hers unveiled The Shape of America, its end of year report on how weight loss is redefining our bodies, culture, economy and more. The report uncovers behaviors, trends and realities about weight loss in America in 2024, while also taking a look at what's ahead for wellness in 2025. (Graphic: Business Wire)

At Hims & Hers (NYSE: HIMS), we know that health is personal, which is why we focus on making high-quality, affordable personalized health and wellness solutions to our customers. Along with prioritizing a high standard of safety and medical expertise, we make sure we know what our customers care most about when they are on their health journey. We look to understand what people worry most about, and feel best about, when it comes to their health and wellness. This is why we created The Shape of America, an in-depth look into how Americans feel that weight loss is redefining our bodies, culture, economy, and more. The 2024 Report leverages data from a nationally representative survey of Americans, along with insights from our own Hims & Hers experts, uncovering behaviors, trends, and realities about weight loss in America, while also taking a look at what’s ahead for wellness in 2025.

Here are some standout insights American’s shared:

  • 85% of Americans believe at least one major aspect of their life would improve if they lost weight, from living longer to having better sex
  • 83% of Americans are not the weight they’d like to be
  • 81% say they’d save money on household expenses if they lost weight
  • 79% would rather be incredibly fit than incredibly famous
  • 77% are interested in trying a weight loss method they haven’t tried yet
  • 70% would rather lose 10 pounds than gain 100 friends
  • 59% agree, or somewhat agree, that their entire life would improve if they lost weight
  • 54% say their mood fluctuates with the number on their scale
  • 47% of Americans try to lose weight yearly (9%), seasonally (13%) or constantly (24%)
  • 42 lbs is how much weight on average Americans would like to lose

For many, managing one's weight shapes their mental health as much as their physical health. In fact, 85% of individuals with obesity say their weight has had a direct and negative impact on their day-to-day life as compared to 60% of survey respondents overall. This affects how people spend their time, what they spend their money on, and so much more. For example, of the Americans surveyed, those with obesity are 50% more likely than individuals without obesity to skip work based on their weight, as well as 2.5X more likely to withdraw from activities, social plans, and goals.

In recent years, we’ve seen the cultural sentiment around bodies shift. Today, the Body Positivity Movement has 72.2M posts on TikTok and Body Neutrality has nearly 175M. With this progress though, we’re still seeing Americans judge both themselves and others based on our shape – 68% of Americans agree that, “People say they are body positive and accepting of all sizes but I don’t believe they are being honest. People’s bodies are judged.” And Gen Zs in the survey reported experiencing more body stigma, shame, and trauma than other older generations, 54% of Gen Zs say they have felt, or currently feel, inferior to other people because of their weight vs. 44% of respondents overall.

As said though, sentiment is changing. There is more focus than ever before on longevity and increasing our healthspan, or the period of our lives that we spend in good health. Weight stability, or body sustainability, is recognized as a first stop in increasing life expectancy and stretching out our healthy years. 85% of respondents said at least one aspect of their life would improve if they lost weight. Living longer topped Boomers’ lists and came in second among all respondents.

Americans are looking for solutions that work, 74% have weight maintenance on their mind, either actively (29%)1 or passively (45%)2. And the top desire for a weight loss plan, according to Americans, is “That it’s simple to follow.”

We know that weight loss is not one-size-fits-all. Along with our comprehensive, personalized weight loss offering at Hims & Hers, we know it’s important to continue a positive dialogue about everyone’s unique experiences. From mental health, to weight loss, to everything in between, we celebrate every aspect of their wellness journeys.

See the full report here to find out more about how people are thinking about weight in America today.

Survey Methodology

To capture sentiments about how weight shapes America, we conducted a nationally representative online study among 5,000 adults 18+. The survey was fielded in October 2024 and findings were analyzed by 60 demographic and psychographic criteria, including age, gender, race, and geography as well as various psychographic profiles, such as people who identified as having overweight or obesity, or those who were using GLP-1 medications.

In addition to the quantitative study, we moderated five, 45-minute Zoom interviews with weight loss experts, including Hims & Hers medical professionals and health and wellness influencers with diverse opinions on weight loss and wellness.

About Hims & Hers

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the company provides access to personalized care designed for results. For more information, please visit www.hims.com and www.forhers.com.

1 Combination of those who selected Let’s Go! Maintenance (11%) and Mo’ Maintenance (18%)
2 Combination of those who selected So-So Maintenance (22%) or Low Maintenance (23%)

Press Contact

Jinny Davoudi

press@forhims.com

Source: Hims & Hers

FAQ

What are the key findings of Hims & Hers (HIMS) 2024 Shape of America report?

The report reveals that 83% of Americans are not at their desired weight, 75% think about weight daily, and 85% believe weight loss would improve major life aspects. The average desired weight loss is 42 pounds.

How many Americans attempt weight loss according to HIMS 2024 report?

According to the report, 47% of Americans try to lose weight: 9% yearly, 13% seasonally, and 24% constantly.

What percentage of Americans would save money by losing weight per HIMS study?

81% of Americans believe they would save money on household expenses if they lost weight.

How does obesity impact work attendance according to HIMS 2024 research?

The study found that individuals with obesity are 50% more likely to skip work based on their weight and 2.5 times more likely to withdraw from activities and social plans.

What is the average desired weight loss among Americans in HIMS 2024 survey?

According to the survey, Americans would like to lose an average of 42 pounds.

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