Hims & Hers Partners With Alex Rodriguez to Launch Blur Stick Concealer
Hims & Hers has introduced The Blur Stick, a skincare product for men, in partnership with Alex Rodriguez. Designed to provide quick coverage for blemishes and dark circles, this new concealer features premium ingredients like jojoba oil and aloe extract. Available in eight shades, The Blur Stick retails for $22 and emphasizes convenience in design and use. Rodriguez, a co-investor, highlighted the need for accessible, quality men's skincare products. Hims & Hers aims to break stigmas in men's grooming with this innovative offering.
- Introduction of The Blur Stick enhances Hims & Hers' product line.
- The product addresses a specific market need for men's skincare.
- Partnership with Alex Rodriguez strengthens brand visibility.
- The Blur Stick features premium ingredients for quality assurance.
- Convenient design caters to modern consumers' lifestyle.
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Hims & Hers, the multi-specialty telehealth platform focused on providing modern personalized health and wellness experiences to all consumers, has partnered with Alex Rodriguez to launch The Blur Stick – a new skincare solution developed specifically for men. Built to complement fan-favorite Hims products such as the Goodnight Wrinkle Cream and Customized Acne Cream, the new Blur Stick features premium ingredients like jojoba oil and aloe extract packaged in a sleek, travel-friendly tube that glides on quickly and provides long-lasting coverage for a diverse range of skin tones and textures. The Hims Blur Stick (
Whether he is on the field or in the boardroom, Alex Rodriguez is focused on excellence in his routine. On the hunt for a product that could help him look and feel his best, covering the occasional blemish or dark circle without sacrificing on quality or convenience, Alex realized there were few options on the market for men. As an early investor, Alex turned to the skincare experts at Hims & Hers, knowing the team could develop an innovative product to meet this need. The result was The Blur Stick – a small-but-mighty concealer that applies easily across the face and neck to provide moisturizing, sweatproof coverage whenever and wherever the need may arise.
“Since I met the Hims & Hers team, it was clear to me that they were revolutionizing telehealth and direct-to-consumer products,” said Alex Rodriguez, CEO & Chairman of A-Rod Corp. and investor in Hims & Hers. “Like other Hims & Hers products, accessibility and convenience were central to the development of the Blur Stick. For years, I have been looking for something I can use to touch-up a blemish or razor bump quickly and discreetly, and the Hims & Hers product development team has delivered it.”
Sharing more about the decision to create The Blur Stick, Hims & Hers co-founder and CEO Andrew Dudum commented, “Breaking through stigmas and addressing ‘embarrassing’ topics head-on is core to what we do at Hims & Hers. To some guys, a few pimples or razor burn might seem like no big deal, but for many it’s something that can really weigh on their self-confidence and there weren’t many viable solutions out there to address that. I’m so grateful to be working with Alex on bringing this product to life and I think it will help a lot of people feel more comfortable and confident in their skin.”
The Blur Stick is available in eight shades ranging from fair to deep and comes packaged in a sleek container with a screw-top lid that makes carrying it throughout the day mess- and hassle-free. The tube—the size of a lip balm—has ingredients that soothe and moisturize while providing quick, smooth coverage that can seamlessly hide dark undereye circles and camouflage blemishes in a matter of seconds. The Blur Stick is the newest addition to the Hims & Hers suite of skincare products that also includes a selection of moisturizers, serums and supplements along with access to customizable Rx solutions for anti-aging and acne.
For more information please visit www.forhims.com.
About Hims & Hers
Hims & Hers is a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals, enabling them to access high-quality medical care for numerous conditions related to primary care, mental health, sexual health, dermatology, and more. Launched in November 2017, the company also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers is able to provide access to quality, convenient and affordable care for all Americans. Hims & Hers was founded by CEO Andrew Dudum, Hilary Coles, Jack Abraham and Joe Spector at venture studio Ato
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