The Hartford Deputizes 40,000 Junior Fire Marshals Across The Country In One Day
The Hartford held a live, virtual fire-safety event on Oct. 6, 2020, engaging over 40,000 students from kindergarten to third grade across more than 150 cities. This initiative addresses the lack of in-person fire-safety education during the pandemic, allowing children to learn vital safety lessons such as the importance of smoke alarms and creating escape plans. The event culminated in students being recognized as 'Junior Fire Marshals.' The Hartford has committed to educating an additional 3.5 million students and donating over $3 million to high-risk communities for fire safety education.
- Engaged over 40,000 students in fire-safety education during a virtual event.
- The initiative addresses pandemic-related gaps in fire safety education.
- Commitment to educate an additional 3.5 million students.
- More than $3 million pledged to support fire safety in high-risk communities.
- None.
HARTFORD, Conn.--(BUSINESS WIRE)--The Hartford, which has provided fire-safety education to more than 111 million children since 1947, created a live, virtual fire-safety event to address the critical lack of in-person, fire-safety education available to elementary school students in 2020. On Oct. 6, more than 40,000 kindergarten-through-third-grade students in more than 150 cities across the country participated in the live-stream event available in both classroom and remote-learning environments.
“The pandemic has made it difficult for firefighters to reach children with the valuable lessons they would typically receive in school this time of year,” said The Hartford’s Chief Marketing and Communications Officer Kathy Bromage. “We have partnered with firefighters for more than 70 years to help deliver essential fire-safety education in the classroom. Although we are not able to be together in-person this year, the Junior Fire Marshal Day program allows thousands of children to be together virtually and, in a short time, learn the life-saving information they need to help keep themselves and their families safe.”
Led by a teacher and a firefighter, the 30-minute event guided students through important fire safety lessons like:
- Matches and lighters are for grown-ups;
- Smoke alarms are important;
- Create and practice your escape plan; and
- Establish your outside meeting place.
The event also featured a smoke and escape plan demonstration in The Hartford’s fire safety trailer and a video congratulations from firefighters around the country, recognizing them for their achievement. The event culminated in students earning the title of "Junior Fire Marshal" and becoming officially deputized.
Savannah, Ga., Fire Chief Derik Minard said, “This global health crisis has created a need for more virtual-based education, but not all departments are equipped to adapt to that shift. Home fires are still a big concern for departments around the country. With The Hartford hosting this event, lifesaving education is reaching our children just as we are about to enter the holiday season, when we tend to see a spike in home fires.”
Parents and educators nationwide are able to access a replay of the event through the end of October by visiting https://www.juniorfiremarshal.com/register.
The History of the Junior Fire Marshal Program
The Junior Fire Marshal program was started in 1947 by an employee of The Hartford, making it one of the country’s oldest corporate-sponsored public education programs. Since the program’s inception, The Hartford has deputized more than 111 million Junior Fire Marshals.
The company’s signature red fire helmets have been displayed proudly by generations of children who have learned the basics of fire safety and prevention through this innovative and educational program. The program teaches lifesaving lessons such as Matches and Lighters are for Grown-ups and Create and Practice Your Escape Plan. These lessons, along with other fun, engaging and educational activities, help parents and teachers have meaningful and vital fire-safety conversations with children.
Over the years, celebrities such as Mariano Rivera, Ron Howard, Dick Van Dyke, Jack Benny, Jimmy Dean, Captain Kangaroo, Carol Channing, Red Skelton, Johnny Carson, Robert Young, Henry "the Fonz" Winkler and Presidents John F. Kennedy and Ronald Reagan have helped The Hartford recognize children who participated in the Junior Fire Marshal program.
Recently, The Hartford committed to educating an additional 3.5 million students in kindergarten through third grade and donating more than
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