Woman From Elkton, Kentucky Featured In Latest Episode Of Small-Town Sneakerhead Series From Hibbett, Nike And Nice Kicks
Hibbett (NASDAQ:HIBB) has launched a new episode of its digital series, Small-Town Sneakerhead, featuring Chelsea Dortch from Elkton, Kentucky. This series showcases sneaker culture through the stories of rural collectors. The episode, split into two parts, will air on September 2 and September 3, 2021, across various digital platforms. VP Marketing Sarah Sharp-Wangaard highlighted the series' popularity among fans and sneaker collectors, emphasizing its focus on diverse voices in sneaker culture.
- Launch of a new episode of the popular Small-Town Sneakerhead series, increasing brand visibility.
- High engagement potential from digital platforms including Instagram, YouTube, and Facebook.
- None.
BIRMINGHAM, Ala., Sept. 2, 2021 /PRNewswire/ -- Hibbett (NASDAQ:HIBB), a Birmingham based premium footwear and athleisure retailer with more than 1,000 Hibbett and City Gear specialty stores nationwide, announced the drop of its latest installment of the popular Small-Town Sneakerhead (STSH) digital series. Small-Town Sneakerhead is a narrative about sneaker culture told by rural collectors and enthusiasts in their own voice. The newest episode produced by Hibbett, Nike and Nice Kicks, introduces viewers to Chelsea Dortch from Elkton, Kentucky, who got into sneaker collecting as a basketball player at a young age.
The new STSH episode featuring Chelsea Dortch will be released in two parts on September 2, 2021 and September 3, 2021 across digital channels and social platforms including; NiceKicks.com, Hibbett.com, Instagram, YouTube, Facebook and Twitter.
"Since we launched last year, Small-Town Sneakerhead has been extremely popular with Hibbett and City Gear fans and sneaker collectors," said Sarah Sharp-Wangaard, VP Marketing, Hibbett. "Showcasing people like Chelsea, shows that sneaker culture is filled with passionate people from everywhere, who share this common love of sneakers and this series allows us to share their stories with a larger audience."
In the newest STSH episode launching today, Chelsea Dortch, a pharmacy employee and student at Hopkinsville Community College, takes us on a tour of her hometown of Elkton, Kentucky, pointing out some of the places that are meaningful to her. Later we visit her home, where she shares a glimpse of her unique sneaker collection and the story behind some of her cherished pairs. Dortch says in a perfect pair it's the colorway and the small details that grab her attention and that some of her favorites are holiday themed like the Women's Nike Air Max 90 Love Letter, Valentine's Day pair with hearts and Nike Air Max 90 St. Patrick's Day, with a green colorway and embossed with clovers. During the filming Dortch just so happened to pick up another pair on impulse -- Nike Air Max 97 Rainbow Snake kicks that caught her eye during the filming at Hibbett Sports.
"I found out about the Small-Town Sneakerhead opportunity through an email from the Hibbett Rewards loyalty program and being able to tell my story and get featured in this episode is one of the biggest things that has ever happened to me in my life," said Chelsea Dortch. "I never thought I would be selected but I am so glad I took the chance. More and more women are getting into sneakers and women bring a whole different look to sneakerhead culture."
"This episode further solidifies what Small-Town Sneakerhead is all about - people from many different walks of life with various interests that share a common bond through their love of sneakers," said Matt Halfhill, Founder and CEO, Nice Kicks. "It was a pleasure working on telling Chelsea's story and we look forward to the next special smalltown that the series will take us to next."
About Hibbett
Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1080 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter.
About Nice Kicks
From humble beginnings, Nice Kicks started in the spring of 2006 in a spare bedroom with one mission: To provide shoe-enthusiasts authoritative, accurate, and credible news, information, and history about sneakers. Matt Halfhill recognized the frustration within the community of relying mostly on message boards and rumors to find credible information. For years, shoe-enthusiasts relied on message boards and forums for information pertaining to sneaker release dates, pricing and availability. However, more often than not, many felt frustrated due to the lack of in-depth and accurate information. In order to address this problem, Nice Kicks was launched to offer readers a daily destination for credible information, sneaker history and an expert opinion.
Media Contact: Wendy Yellin, pr@hibbett.com
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SOURCE Hibbett Inc.
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