Hannover House Sets Marketing Guru Desiree Garnier as Interim MyFlix President

Rhea-AI Summary

Hannover House, Inc. (OTC:HHSE) has appointed Desiree Garnier as interim President and General Manager of its streaming service, MyFlix. Garnier, who previously served as Director of Marketing for Hannover House, returns after almost three years at Art Bridges. Her role includes overseeing the MyFlix team and managing vendor relationships. MyFlix aims to operate similarly to platforms like TUBI and Netflix, offering a library of over 15,000 programs from 40 suppliers. With its launch, investors anticipate significant revenue growth and stock price appreciation.

Positive

• Appointment of Desiree Garnier, a proven executive, as interim President of MyFlix.
• MyFlix is expected to launch with a large library of 15,000 programs, enhancing consumer appeal.
• The transition to streaming is anticipated to significantly increase company revenues.

Negative

• None.

FAYETTEVILLE, AR / ACCESSWIRE / March 17, 2023 / Hannover House, Inc. (OTC:HHSE) has recruited Desiree Garnier to join the MyFlix team in the position as interim President and general manager of the streaming operation. Garnier had previously worked at Hannover House as Director of Marketing from 2015 through 2018, before joining the management team at Art Bridges, a creative venture and vision from arts patron Alice Walton.

HHSE CEO Eric Parkinson with Desiree Garnier at a company film premiere event (file photo)

"Desiree is a proven commodity for us at Hannover House," said Eric Parkinson, C.E.O. "We are excited to bring her back onto the team after nearly three years at Art Bridges. Desiree is a multi-talented executive, capable of a wide-range of task skills, from the highest level of oversight to the ground-floor projects needed for a start-up venture. She knows the program suppliers, the MyFlix vendors, the launch task we now face and was with Hannover House in 2017 and 2018 when the MyFlix service was first publicly announced at the Cannes Film Festival to the industry," he concluded.

Garnier will supervise a staff and team of vendors that handle many aspects of the MyFlix work load, from website design and mastering, to the creation of marketing materials and videos. She will also work alongside Parkinson and the HHSE Board to help find and recruit additional management and team members for the MyFlix launch and operations.

An initial sixty-day period for Garnier started on Monday, March 13, and will end with the mutual determination by the HHSE Board and Garnier in May to formalize her status as President and General Manager of MyFlix.

The MyFlix service has been structured as a one-stop, multi-studio streaming service similar to TUBI, Netflix, VUDU and other major services that are not studio or category specific. Over forty suppliers collectively controlling over 15,000 programs have agreed to participate by placing their programs onto MyFlix, giving the service one of the largest libraries of titles for consumers to stream. The MyFlix website has been designed and built off-line, with a temporary "place-holder" website published until the formal consumer launch of the service.

Hannover House, Inc. has been operating continuously for almost thirty years, with entertainment and publishing activities spanning books, film, television and theatrical releases. The evolution of the company into a major streaming service with MyFlix is expected to have a significant impact to the company's revenues and profile - leading many investors and funds to anticipate meteoric growth in the company's stock price over the coming weeks and months.

For More Information Contact:

ERIC PARKINSON
Eric@HannoverHouse.com
818-481-5277

SOURCE: Hannover House, Inc.

View source version on accesswire.com:
https://www.accesswire.com/744376/Hannover-House-Sets-Marketing-Guru-Desiree-Garnier-as-Interim-MyFlix-President

FAQ

Who is the interim President of MyFlix at Hannover House?

Desiree Garnier has been appointed as interim President and General Manager of MyFlix.

What is the expected impact of MyFlix on Hannover House's revenues?

The launch of MyFlix is expected to significantly increase Hannover House's revenues.

How many programs will MyFlix offer at launch?

MyFlix will offer a library of over 15,000 programs from over 40 suppliers.

When did Desiree Garnier start her interim position at MyFlix?

Desiree Garnier began her interim position on March 13, 2023.

What companies are similar to MyFlix?

MyFlix is structured similarly to TUBI, Netflix, and VUDU.