RADwood Series of '80s and '90s Automotive Celebrations Joins Hagerty Events Portfolio

Rhea-AI Summary

Hagerty has added RADwood, an '80s and '90s automotive lifestyle event brand, to its portfolio, enhancing its mission to preserve automotive culture. RADwood will continue its standalone events while also participating in other prestigious car shows. The founders, Art Cervantes and Warren Madsen, join Hagerty to ensure continuity. RADwood has successfully grown since its inception in 2017, hosting multiple shows and launching an auction site for era-related vehicles. The next RADwood event is set for April 23, 2022, in Austin, Texas.

Positive

• Acquisition of RADwood enhances Hagerty's event portfolio.
• RADwood's established community and brand recognition add value.
• Continues the mission to engage automotive enthusiasts from Gen X and millennials.
• Next RADwood event set for April 23, 2022, indicating ongoing demand.

Negative

• None.

TRAVERSE CITY, Mich., March 9, 2022 /PRNewswire/ -- Today, Hagerty announced the addition of RADwood, an event brand devoted to celebrating the '80s and '90s automotive lifestyle, to its growing event portfolio. Taking stewardship of RADwood builds on Hagerty's purpose to save driving and car culture while expanding and supporting inspiring experiences for automotive enthusiasts.

RADwood's standalone events, where participants dress in era clothing while alternative rock roars from the public address system, will continue under Hagerty's ownership. In addition, displays at The Amelia, Detroit Concours d'Elegance and Greenwich Concours d'Elegance will create onramps for new enthusiasts as an integral part of the brand's new Cars & Community program.

"Gen X-ers and millennials are drawn to the cars and culture of their childhood, and they represent the majority of our new members," said McKeel Hagerty, CEO of Hagerty. "From Members Only jackets to t-topped Z Cars and Firebirds, the nostalgia of the '80s resonates with me personally. Rolling onto the RADwood show field is about as close as you can get to traveling back in time."

Created in 2017 as an event for friends in the San Francisco Bay area, RADwood quickly became a success thanks to a great leadership team, a tight-knit community of friends and the power of social media. By 2019, RADwood was successfully hosting 10 shows a year at locations across the country. In many circles, the name has become synonymous with cars from that era. In addition, RADwood launched RADforsale.com, an auction site dedicated to selling cars, trucks, motorcycles and automotive memorabilia produced between 1980 and 1999.

Hagerty is excited to welcome RADwood founders, Art Cervantes and Warren Madsen, to the team. The duo will provide continuity and help lead RADwood info the future.

"As a lifestyle brand that celebrates automotive culture, we are beyond stoked to join the Hagerty team," said Art Cervantes, cofounder and CEO of RADwood. "We've been partners for years now and we know this will be a very natural transition for us. The Hagerty team are car people through-and-through, and we are very aligned in our passion for preserving the enjoyment of cars for generations to come."

The next RADwood is set to take place on Saturday, April 23, 2022, from 11:00 a.m. to 4:00 p.m. CT at Circuit of the Americas in Austin, TX. Enthusiasts who would like to register a vehicle or purchase spectator ticket packages can go here.

About RADwood
RADwood is an automotive lifestyle event dedicated to the totally awesome '80s and '90s. RADwood features standalone car shows throughout the United States and is held in conjunction with The Amelia, the Greenwich Concours d'Elegance and the Detroit Concours d'Elegance. For a full schedule and pictures/video from past events visit: https://www.RADwood.com/

About Hagerty, Inc. (NYSE: HGTY)
Based in Traverse City, Michigan, Hagerty's purpose is to save driving and preserve car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, Hagerty Drivers Club magazine, MotorsportReg, Hagerty Garage + Social, the Amelia Concours d'Elegance, the Concours d'Elegance of America, the Greenwich Concours d'Elegance, the California Mille, Motorworks Revival and more. For more information on Hagerty, please visit www.hagerty.com, or connect with us on Facebook, Instagram and Twitter.

More information can be found at newsroom.hagerty.com.

Category: Corporate News

View original content to download multimedia:https://www.prnewswire.com/news-releases/radwood-series-of-80s-and-90s-automotive-celebrations-joins-hagerty-events-portfolio-301498590.html

SOURCE Hagerty

FAQ

What is RADwood and when is the next event for HGTY?

RADwood is an '80s and '90s automotive lifestyle event brand. The next RADwood event is scheduled for April 23, 2022, in Austin, Texas.

How has Hagerty's acquisition of RADwood affected its event offerings?

The acquisition allows Hagerty to integrate RADwood's events into its existing portfolio, enhancing automotive cultural experiences.

Who are the founders of RADwood now associated with HGTY?

The founders of RADwood, Art Cervantes and Warren Madsen, have joined Hagerty to provide continuity for the brand.

Why did Hagerty acquire RADwood?

Hagerty acquired RADwood to broaden its event offerings and engage a younger audience interested in the nostalgia of '80s and '90s automotive culture.

What is the significance of RADwood for Hagerty's brand?

RADwood aligns with Hagerty's goal to preserve driving and car culture, appealing to a demographic seeking nostalgic automotive experiences.