Introducing Motorlux, a Reimagined Event that Builds on McCall's Motorworks Revival's Legacy
Hagerty announced the launch of Motorlux, an innovative event during Monterey Car Week, scheduled for August 17, 2022. This celebration honors the legacy of McCall's Motorworks Revival with curated experiences focused on automotive, aviation, and culinary arts. Motorlux will also feature an automotive auction with around 80 vehicles on August 18. The event supports the CHP 11-99 Foundation, highlighting Hagerty's commitment to giving back.
- Motorlux offers a unique automotive and culinary experience during Monterey Car Week, enhancing brand exposure.
- The inclusion of a live automotive auction could attract more attendees and potential buyers.
- Support for the CHP 11-99 Foundation may enhance corporate reputation and customer loyalty.
- None.
TRAVERSE CITY, Mich., April 7, 2022 /PRNewswire/ -- Hagerty is excited to announce Motorlux, a fresh take on Monterey Car Week's kick-off party which builds on the foundation of McCall's Motorworks Revival. Returning to the Monterey Jet Center on Wednesday, August 17, 2022, Motorlux remains faithful to its elegant entertaining roots while creating elevated and artfully curated experiences that celebrate automotive, aviation and culinary culture.
"We are grateful to Gordon and Molly McCall for entrusting us as stewards of this prestigious gathering that they founded and grew into a world-class event," said Soon Hagerty, Senior Vice President of Brand, Hagerty. "Monterey Car Week is the most anticipated annual automotive event and we're dedicated to ensuring that Motorlux remains the benchmark celebration of cars, craft and community that sets the stage for the days to come."
With refinements throughout, Motorlux will feature a themed approach to food and beverage with menus and signature cocktails created by local culinary experts. Immersive displays, showcasing automotive, aviation, fashion and design innovators will set the stage for networking and community, encouraged by a new seating concept throughout the hangar.
New this year, Motorlux and the Monterey Jet Center will serve as a live automotive auction platform. The boutique auction, offering approximately 80 exceptional motor cars, will be presented by Broad Arrow Auctions and its team of industry veterans. The auction preview is set to take place on Wednesday, August 17, with the sale scheduled for Thursday, August 18. Additional information on the auction can be found at www.broadarrowauctions.com.
Motorlux is proud to continue to support the CHP 11-99 Foundation, a 501(c)(3) non-profit dedicated to helping families of California Highway Patrol officers in times of need. Since 1982, the CHP 11-99 Foundation has provided over
"We love the CHP 11-99 Foundation's mission and we are so proud to help them provide emergency assistance and scholarship support to the families of California Highway Patrol officers," said McKeel Hagerty, CEO of Hagerty. "Charitable giving has always been integral to this event. We want to honor that legacy by building on this wonderful tradition as part of our commitment to doing well by doing good."
Ticket packages for Motorlux are now on sale. Onsite parking is now included with all ticket packages, adding a level of convenience and exclusivity to the evening.
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About Motorlux
Motorlux is a fresh take on Monterey Car Week's kick-off party with a focus on cars, craft and community. Returning to the Monterey Jet Center on August 17, 2022, Motorlux remains faithful to its entertaining and elegant roots while elevated with artfully curated experiences celebrating automotive, aviation, fashion and design. For more visit the Motorlux website at Motorlux.com.
About Hagerty, Inc. (NYSE: HGTY)
Based in Traverse City, Michigan, Hagerty's purpose is to save driving and car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, Hagerty Drivers Club magazine, MotorsportReg, Hagerty Garage + Social, The Amelia, Detroit Concours d'Elegance, Greenwich Concours d'Elegance, California Mille, Motorlux, Hagerty Drivers Foundation and more. For more information on Hagerty, please visit https://www.hagerty.com/, or connect with us on Facebook, Instagram and Twitter. More information can be found at newsroom.hagerty.com.
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