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Heritage Cannabis Holdings Subsidiary CannaCure Receives Amended Sales License Allowing for the Sale of Dried Cannabis Products

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Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) has received an amended sales license for its subsidiary CannaCure Corp. from Health Canada, effective April 12, 2021. This license permits the sale of dried cannabis products, which represented over 67% of total cannabis sales in Canada in 2020. Starting in May 2021, Heritage will expand its product offerings to include dried cannabis under the RAD brand, aiming to meet consumer demand for high-quality products. CEO Clint Sharples highlighted this development as a significant step in entering a high-volume market.

Positive
  • Amended sales license allows the sale of dried cannabis products, a major revenue category.
  • Dried cannabis products will expand product offerings, starting with the RAD brand in May 2021.
  • The cannabis market for dried products constituted over 67% of total sales in Canada in 2020.
Negative
  • None.

Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) (“Heritage” or the “Company”), is pleased to announce that its subsidiary CannaCure Corp. (“CannaCure”) has been granted an amended sales license by Health Canada, effective April 12, 2021. This amended sales license allows Heritage to sell dried cannabis products, including flower and pre-rolls, directly to the provincial and territorial cannabis boards.

Heritage already offers extract and extract derivative products across Canada through their Pura Vida, Purefarma, RAD, Premium 5, and feelgood. brands, and with this amended license, will have the opportunity to address the largest category in terms of revenue in the Canadian cannabis market, topping 67% of total product sales in 2020. Beginning in May 2021, the Company will add dried cannabis products to the already expansive portfolio of products offered, beginning with the introduction of products under the popular RAD brand.

“Having the CannaCure sales license amended by Health Canada to sell dried cannabis is another accomplishment for the Heritage team and allows us to enter a high volume product category and deliver our newly developed SKUs to consumers across Canada through the provincial and territorial boards, as well as select on-line consumer platforms,” stated Clint Sharples, CEO of Heritage. “Our company continues to deliver innovative and sought-after products. This development is at the core of the Heritage story, and an expanded sales license offers us the flexibility to offer a breadth of high-quality, well-priced products that consumers are seeking across multiple product categories.”

About Heritage Cannabis Holdings Corp.

Heritage is a cannabinoid company focused on the production and sale of medical and recreational hemp-based and cannabis-based products and services. In Canada, Heritage operates through its subsidiaries Voyage Cannabis Corp. and CannaCure Corp., both regulated under the Cannabis Act Regulations. Working under these subsidiaries and the Purefarma, Pura Vida, RAD, Premium 5 and feelgood. brands, Heritage focuses on extraction and the creation of derivative products for recreational consumers, as well as the formulation of cannabis based medical solutions. In the U.S., Heritage operates under Opticann Inc., a Colorado based oral and topical cannabinoid company with the rights to exclusively sell CBD and CBG products made with the patented VESIsorb® drug delivery system for optimized absorption and stability. As the parent company, Heritage is focused on providing the resources for its subsidiaries to advance their products or services to compete both domestically and internationally.

ON BEHALF OF THE BOARD OF DIRECTORS OF HERITAGE CANNABIS HOLDINGS CORP.

“Clint Sharples”

Clint Sharples
CEO

The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this release.

FAQ

What significant development was announced by Heritage Cannabis Holdings Corp. (HERTF) on April 12, 2021?

Heritage Cannabis announced that its subsidiary, CannaCure Corp., received an amended sales license from Health Canada, allowing the sale of dried cannabis products.

When will Heritage Cannabis start selling dried cannabis products?

Heritage Cannabis plans to start selling dried cannabis products in May 2021.

What market share do dried cannabis products hold in Canada?

Dried cannabis products accounted for over 67% of total cannabis sales in Canada in 2020.

Which brand will Heritage Cannabis initially use to sell dried cannabis?

Heritage Cannabis will initially offer dried cannabis products under the RAD brand.

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