Hero Technologies Explores Marketing Its Proprietary Cannabis Cultivation System through Greenhouse Builder
Hero Technologies (OTC PINK:HENC) is discussing a strategic partnership with Ceres Greenhouse Solutions to market its proprietary aeroponic cannabis growing system. This system, developed by its subsidiary BlackBox Systems and Technologies, promotes optimal cannabis growth and high yields. Ceres, a leader in energy-efficient greenhouses, could assist in reaching a wider client network. However, CEO Gina Serkasevich highlighted the need to evaluate the benefits of licensing the technology versus retaining competitive advantages, underlining the balance between potential revenue and market competitiveness.
- Potential partnership with Ceres Greenhouse Solutions to expand market reach.
- Innovative aeroponic system designed to enhance cannabis yield and quality.
- Concerns over sharing intellectual property potentially impacting competitiveness.
- Need for careful evaluation of partnership benefits against internal capabilities.
Ceres Greenhouse Solutions could promote company's grow system across client network.
DOVER, DE / ACCESSWIRE / April 14, 2021 / Hero Technologies (OTC PINK:HENC; Twitter: @heroicmindtech), a cannabis company focused on a vertically integrated strategy, today announced that it is entering into strategic partnership discussions with its greenhouse construction contractor, Ceres Greenhouse Solutions, to market its proprietary aeroponic cannabis growing system.
This unique system, developed by Hero Technologies' subsidiary BlackBox Systems and Technologies LLC ("BlackBox"), is based on aeroponic cultivation technology. The system produces optimal cannabis growing conditions-enhancing photosynthesis, promoting growth of large flowering plants, and increasing harvest yields.
Ceres Greenhouse Solutions is a leading designer and manufacturer of energy-efficient greenhouses, particularly for the cannabis industry. Ceres has a large network of cannabis clients who might benefit from BlackBox's aeroponic cultivation technology.
BlackBox contracted Ceres to design state-of-the-art "sun chamber" greenhouses for the company's 120-acre property planned for purchase in Jackson County, Michigan.
"We are gratified to see a high level of interest in our proprietary cannabis growing system from a potential partner who is positioned to rapidly market our technology," said Hero Technologies' CEO Gina Serkasevich. "The benefits of BlackBox's cannabis growing system are clear and compelling: large-scale, high-quality, high-yield cannabis crops all year round."
"However," cautioned Ms. Serkasevich, "we would enter into a technology marketing or licensing agreement only if it would be extremely beneficial for our company and our shareholders. We have to compare the potential benefits of such an agreement with the competitive advantages we would retain by keeping our aeroponic technology to ourselves."
As Ms. Serkasevich pointed out, "Studies have shown that, while licensing technology can be lucrative and generate new revenue streams, sharing intellectual property can also have a negative impact on competitiveness and market share. Accordingly, we will carefully evaluate what path is best for our shareholders."
About Hero Technologies
Hero Technologies Inc. is a cannabis company working toward a vertically-integrated business model. The company owns a majority stake in BlackBox Systems and Technologies LLC, an aeroponic cannabis cultivation system that provides optimal growing conditions to enhance photosynthesis and cultivation of large flowering plants, creating increased harvest efficiencies. The company's strategic business plan includes cannabis genetic engineering, farmland for both medical and recreational cannabis cultivation, production licenses, distribution licenses, consumer packaging, and retail and dispensary operations that would make the company a multi-state operator (MSO).
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, including Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include: management plans relating to the proposed project; the expected timing of the completion of the proposed project; the ability to complete the proposed project; any statements of the plans and objectives of management for future operations, products or services, including the execution of plans proposed project; any statements of expectation or belief; projections related to certain financial metrics; and any statements of assumptions underlying any of the foregoing. Forward-looking statements are typically identified by words such as "anticipate," "believe," "could," "estimate," "expect," "forecast," "intend," "may," "outlook," "plan," "project," "seek," "should," "target," "will," "would" and other similar words and expressions or negatives of these words. Forward-looking statements are subject to numerous assumptions, risks and uncertainties, which change over time and are beyond our control. Forward-looking statements speak only as of the date they are made. Neither Hero Technologies Inc. nor its holding company or subsidiaries assumes any duty and does not undertake to update any forward-looking statements. Because forward-looking statements, by their nature, are uncertain or assumptive to varying degrees, actual results or future events could differ, possibly materially, from those that Hero Technologies Inc., its holding company or subsidiaries anticipated in the forward-looking statements, and future results could differ materially from historical performance.
Hero Technologies Contact:
Ms. Gina Serkasevich, CEO
(302) 538-4165 | info@herotechnologiesinc.com
Brokers and Analysts:
Chesapeake Group
(410) 825-3930 | info@chesapeakegp.com
SOURCE: Hero Technologies Inc.
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https://www.accesswire.com/640346/Hero-Technologies-Explores-Marketing-Its-Proprietary-Cannabis-Cultivation-System-through-Greenhouse-Builder
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