Strategic Restructuring Gives Way to a New Dawn, New Day for Hemp, Inc.
Hemp, Inc. (OTC PINK: HEMP) announced a strategic restructuring in its sales and marketing division aimed at boosting profitability and supporting demand for its King of Hemp® product line. Key initiatives include launching an influencer-based marketing campaign, implementing a new CRM system through HubSpot, and enhancing digital presence through SEO. The company emphasizes building authentic partnerships with trusted influencers in the CBD/CBG community and aims to create personalized customer experiences. Hemp, Inc. plans to keep shareholders informed about material events and large-scale orders for its products.
- Launch of a comprehensive influencer marketing campaign to enhance brand awareness.
- Implementation of a CRM system aimed at improving customer experience and driving sales.
- Focus on enhancing digital presence through effective SEO strategies.
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LAS VEGAS, NV, May 03, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Hemp, Inc. (OTC PINK: HEMP) today announced a multipronged strategic restructuring to its sales and marketing division that will create a more robust, profitable business model. The Company needs to ensure it has a system in place to support the growing sales and demand for its expanding King of Hemp® product line. The three-pronged strategic restructure includes an aggressive influencer-based marketing campaign; Customer Relationship Management (CRM) system through HubSpot; and, an increased digital footprint through search engine optimization (SEO). Hemp, Inc. will begin revealing the engagements of influential people and collaborations with other industry leading organizations this week to heighten the market’s understanding of how hemp derived products have a huge impact on their well-being.
The influencer marketing campaign prong of the restructure will be deployed over the next few weeks. The goal is to heavily focus on the utilization of influencers and advertising on social media platforms. This will be a comprehensive, carefully curated influencer strategy that will reach key audiences and create solid brand awareness for King of Hemp®. Thus, developing an authentic partnership with influencers who have powerful voices is key. As a leader in the industrial hemp industry, Hemp, Inc. still maintains a deep-rooted social and environmental mission at its core so connecting with powerful influencers will be seamless.
According to a Company executive, influencer marketing leverages the relationships between brands and people with large captive audiences, where an influencer typically promotes a brand's products or services through various social media outlets. The influencers will be trusted figures in the CBD/CBG hemp community, have a loyal following and knowledge and experience with King of Hemp® products. In order for Hemp, Inc. to reach its target audience faster than ever, the Company elected to pursue an influencer-based marketing strategy across multiple platforms as part of its sales and marketing strategic restructuring.
Hemp, Inc. also aims to create a truly personalized customer experience across all channels and throughout each customer’s journey through the new CRM system. This cloud-based system is expected to enhance the customer experience, drive sales, and position the Company for long-term success. HubSpot will enable sales representatives to deliver a “best-in-class” customer experience. CRM will make it easy for customers to receive new product releases, discount codes, and follow-up from purchases. The immediate goal is to connect with customers, exceed their expectations and turn them into ambassadors through an unparalleled product experience.
And since the Internet has revolutionized the way customers search and shop, focus will also be given to increasing Hemp, Inc.’s digital footprint through search engine optimization (SEO). The website will be completely overhauled to create a more user-friendly environment. Hemp, Inc. will actively invest in the performance and visibility of their online presence. Appearing high on Google, Yahoo, or Bing requires an SEO strategy and tailored SEO tactics. Hemp, Inc. plans on optimizing keyword research and content to supercharge the website performance. Yes, it’s a new dawn, new day for Hemp, Inc.
Hemp, Inc. will continue to keep its shareholders up to date on all pertinent material events, product releases, production plans, and inventory availability. Currently, Hemp, Inc.’s sales & marketing team is still working on large-scale orders for the company’s CBDA and CBGA products. Those interested in distributing on a large-scale basis should email sales@hempinc.com or call 877-436-7564 for more information. The entire product line may include tinctures, gummies, capsules, and edibles and will come in a variety of sizes, potencies, flavors and formulas that executives foresee being in high demand.
FORWARD-LOOKING DISCLAIMER AND DISCLOSURES
This press release may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. The Securities and Exchange Commission (SEC) requires issuers to provide “adequate current information”. Financials for Hemp, Inc. are listed on the OTC Exchange. More information can also be found out the Hemp, Inc. website by visiting www.hempinc.com/hemp-financial-disclosures/. Material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements involve risks, uncertainties.
Contact:
Hemp, Inc.
Investor Relations: 855-436-7688
Sales: 877-436-7564
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