Hydro Flask Launches New Brand Campaign "We Make It. You Own It."
Hydro Flask, a brand under Helen of Troy (NASDAQ: HELE), has launched its latest brand campaign, 'We Make It. You Own It.' The campaign emphasizes the company's commitment to delivering high-quality, meticulously designed reusable products that enhance consumer experiences. It highlights how customers personalize and use Hydro Flask products to express their individuality. The campaign will be rolled out globally across digital, social, and paid media platforms, including Hulu, Roku, and Amazon. Additionally, Hydro Flask is expanding its product collections with new styles, colors, and edition drops. The new Travel Bottle, featuring award-winning insulation and leakproof technology, is among the latest offerings.
Hydro Flask, un marchio di Helen of Troy (NASDAQ: HELE), ha lanciato la sua ultima campagna pubblicitaria, 'Noi La Creiamo. Tu La Possiedi.' La campagna sottolinea l'impegno dell'azienda nel fornire prodotti riutilizzabili di alta qualità, progettati con attenzione, che migliorano le esperienze dei consumatori. Enfatizza come i clienti personalizzano e utilizzano i prodotti Hydro Flask per esprimere la propria individualità. La campagna verrà distribuita a livello globale attraverso piattaforme digitali, social e media a pagamento, tra cui Hulu, Roku e Amazon. Inoltre, Hydro Flask sta ampliando le sue collezioni di prodotti con nuovi stili, colori e edizioni limitate. La nuova Travel Bottle, dotata di isolamento premiato e tecnologia a prova di perdite, è tra le ultime novità.
Hydro Flask, una marca de Helen of Troy (NASDAQ: HELE), ha lanzado su última campaña de marca, 'Nosotros Lo Hacemos. Tú Lo Posees.' La campaña enfatiza el compromiso de la empresa de ofrecer productos reutilizables de alta calidad, diseñados minuciosamente, que mejoran las experiencias de los consumidores. Destaca cómo los clientes personalizan y utilizan los productos Hydro Flask para expresar su individualidad. La campaña se lanzará a nivel mundial a través de plataformas digitales, sociales y de medios pagados, incluidos Hulu, Roku y Amazon. Además, Hydro Flask está ampliando sus colecciones de productos con nuevos estilos, colores y lanzamientos de ediciones. La nueva Travel Bottle, que cuenta con aislamiento galardonado y tecnología a prueba de fugas, está entre las últimas ofertas.
하이드로 플라스크는 헬렌 오브 트로이 (NASDAQ: HELE) 소속 브랜드로, 최신 브랜드 캠페인 '우리가 만듭니다. 당신이 소유합니다.'를 출시했습니다. 이 캠페인은 회사가 소비자 경험을 향상시키는 고품질의 세심하게 설계된 재사용 가능한 제품을 제공하는 데 대한 의지를 강조합니다. 고객들이 하이드로 플라스크 제품을 개인화하고 사용하여 그들의 개성을 표현하는 방법을 부각시킵니다. 이 캠페인은 Hulu, Roku 및 Amazon을 포함한 디지털, 소셜 및 유료 미디어 플랫폼을 통해 전 세계적으로 진행될 예정입니다. 또한, 하이드로 플라스크는 새로운 스타일, 색상 및 한정판 출시로 제품 컬렉션을 확장하고 있습니다. 수상 경력이 있는 단열 및 누수 방지 기술을 갖춘 새로운 Travel Bottle이 가장 최근의 제안 중 하나입니다.
Hydro Flask, une marque de Helen of Troy (NASDAQ: HELE), a lancé sa dernière campagne de marque, 'Nous le créons. Vous le possédez.' La campagne met en avant l'engagement de l'entreprise à fournir des produits réutilisables de haute qualité, soigneusement conçus, qui améliorent l'expérience des consommateurs. Elle met en lumière la manière dont les clients personnalisent et utilisent les produits Hydro Flask pour exprimer leur individualité. La campagne sera déployée à l'échelle mondiale sur des plateformes numériques, sociales et de médias payants, y compris Hulu, Roku et Amazon. De plus, Hydro Flask élargit ses collections de produits avec de nouveaux styles, couleurs et éditions limitées. La nouvelle Travel Bottle, dotée d'une isolation primée et d'une technologie anti-fuite, fait partie des dernières offres.
Hydro Flask, eine Marke von Helen of Troy (NASDAQ: HELE), hat ihre neueste Markenkampagne 'Wir machen es. Du besitzt es.' gestartet. Die Kampagne betont das Engagement des Unternehmens, hochwertige, sorgfältig gestaltete wiederverwendbare Produkte anzubieten, die die Verbraucherfahrung verbessern. Sie hebt hervor, wie Kunden Hydro Flask-Produkte personalisieren und verwenden, um ihre Individualität auszudrücken. Die Kampagne wird weltweit über digitale, soziale und bezahlte Medienplattformen wie Hulu, Roku und Amazon ausgerollt. Darüber hinaus erweitert Hydro Flask seine Produktkollektionen mit neuen Stilen, Farben und Editionen. Die neue Travel Bottle, die mit preisgekrönter Isolierung und auslaufsicherer Technologie ausgestattet ist, gehört zu den neuesten Angeboten.
- Global rollout of new brand campaign may enhance brand visibility.
- Expansion of product collections with new styles, colors, and editions.
- Introduction of the new Travel Bottle with advanced features.
- None.
Rearticulated messaging and visual identity to roll out globally this month
The hero tagline, "We Make It." speaks to Hydro Flask's unwavering commitment to industry leading, meticulously-designed, and rigorously-tested reusable products that create lasting value. The complementary "You Own It." is a wink to the Hydro Flask community, celebrating their individuality and how they customize and use their Hydro Flasks to signal their personal style and passions.
"Every product we create is for our customers. Our tumblers, bottles, and coolers are designed to keep people fueled, hydrated and ready for anything, while reducing their reliance on single use plastics," said Larry Witt, president in the Home & Outdoor division at Helen of Troy. "Our new campaign beautifully captures the authentic connections we form across wide-ranging interests and how Hydro Flask products are a part of our customers' everyday lives."
Lauren Johnson, vice president of marketing at Hydro Flask adds, "Our fans are the heartbeat of the Hydro Flask story, and this campaign is a tribute to everyone who loves our commitment to functionality, style, and how their Hydro Flask is a canvas for self-expression."
The "We Make It. You Own It." campaign will be rolled out across multiple platforms, including Hydro Flask's digital, social, and paid media channels, as well as through strategic partnerships and brand activations. Key campaign support includes a comprehensive paid media program, including connected television (CTV) spots across Hulu, Roku and Amazon; influencer and user-generated content focusing on product attributes; and several product gifting and customization activations supported by third-party events and festivals, targeting tangential interests in the style, music, and sport categories.
In addition to the campaign, Hydro Flask has been expanding its product collections with a succession of new styles, colors, and limited edition drops, offering customers more options to showcase their dynamic personalities. The new Travel Bottle combines Hydro Flask's award-winning insulation technology and leakproof abilities with seamless cupholder compatibility in larger sizes for a "best of both worlds" hydration experience.
Developed by Hydro Flask and Helen of Troy Limited's creative agency of record, Razorfish, the "We Make It. You Own It." campaign is a celebration of the brand's deep connection with its customers and its mission to create products that let you live life your way.
About Hydro Flask®
Hydro Flask, a Helen of Troy Limited brand, was founded in 2009 with the goal of delivering high-performance insulated products to help people enjoy the things they like to do in the places they like to be. The company is the leader of award-winning double-wall insulated bottles, Travel Tumblers, cupholder-compatible hydration, mugs and leakproof caps and lids. Its lightweight, insulated soft coolers combine affordable durability with best-in-class insulation technology. Guided by its rally cry, Refill for Good, Hydro Flask is dedicated to eliminating single-use plastics. To learn more about Hydro Flask, Refill For Good, and to see the company's full line of award-winning products, visit www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith and Revlon. All trademarks herein belong to Helen of Troy (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com. Unless the context indicates otherwise, the terms "the company", "we", "us", and "our" refer to Hydro Flask. For more information regarding Helen of Troy's environmental, social, and governance approach and performance, including information regarding Helen of Troy's forward-looking statements, please see Helen of Troy's Environmental, Social and Governance Report (ESG Report) available at www.helenoftroy.com/esg.
Media Contact:
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hydroflask@turnerpr.com
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SOURCE Hydro Flask
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