Turtle Beach & TIDAL Bring Gaming & Music Closer Together Through Expanded Partnership Featuring Top Artists
Turtle Beach (Nasdaq: HEAR) has expanded its partnership with TIDAL, focusing on the intersection of gaming and music. This collaboration will introduce exclusive content, artist-curated playlists, and product giveaways, beginning with R.LUM.R. The initiative features a custom giveaway including a three-month TIDAL Premium subscription and the Elite Pro 2 gaming headset. TIDAL's Gaming Moods module will offer playlists designed for gamers, while Turtle Beach and ROCCAT will provide top-tier gaming accessories. This partnership emphasizes the synergy between gaming and music, enhancing user experience.
- Expanded partnership with TIDAL enhances brand visibility and engagement.
- Exclusive content and artist-curated playlists attract a wider audience.
- Launch of giveaways boosts customer engagement and product exposure.
- None.
SAN DIEGO, Nov. 19, 2020 /PRNewswire/ -- Leading gaming accessory brand Turtle Beach (Nasdaq: HEAR) and global music and entertainment streaming platform, TIDAL, have expanded their ongoing partnership focusing on the intersection of gaming and music. The partnership will now feature exclusive content drops, artist-curated playlists and product giveaways, and it all kicks-off with R.LUM.R. The first of many artist-driven activations, the R&B sensation and gaming aficionado has put together a custom giveaway including a three-month TIDAL Premium subscription and custom-made Turtle Beach Elite Pro 2 gaming headset. Additional artists across a variety of genres, all who are avid gamers and members of the gaming community, will be revealed over the next year. As new artists are unveiled, each will provide fans with engaging content, autographed products, plus their choice of the latest gaming gear from Turtle Beach and its ROCCAT PC brand.
"We're excited to broaden our partnership with TIDAL and their collection of unique artists, and to continue exploring the touchpoints where gaming and music intersect," said Ryan Dell, SVP of Global Marketing at Turtle Beach. "We're looking forward to working with TIDAL, R.LUM.R, and many more amazing artists as we create and share truly engaging content that shows the large and positive impact gaming and music plays in their lives."
Gaming and music continue to come to life through TIDAL's Gaming Moods module, where members access a series of playlists designed for gamers to enjoy while playing their favorite games. Featuring 21 video game soundtracks and 12 mood playlists, fans can revisit classic hits from video game franchises. Tracks include Guns N Roses "Welcome to the Jungle" from Madden, The Internet's "Special Affair," and a variety of additional mellow or charged-up tracks to suit the mood. TIDAL members can access the playlists on TIDAL.com/gaming.
To celebrate the new partnership and welcome R.LUM.R into the family, Turtle Beach and renowned collab artist and sneaker guru, Kickstradomis, created a custom Stealth 600 Gen 2 headset that evokes R.LUM.R 's style.
For giveaways, Turtle Beach and ROCCAT are offering gamers some of the best gaming accessories in the industry. In addition to Turtle Beach's flagship Elite Pro 2 headset for the R.LUM.R giveaway, gamers will also see opportunities to get their ears into the all-new Stealth 600 & 700 Gen 2 wireless headsets. The Gen 2 models are the successors to the brand's original best-selling wireless headsets and are compatible with both the new Xbox Series X|S and PS5™ as well as the Xbox One and PS4™. PC gamers looking to update their desktop battle station will have access to ROCCAT's latest award-winning PC accessories, including the all-new Elo series PC headsets, its highly acclaimed Vulcan series keyboards, Burst series mice and more.
To learn more about TIDAL and Turtle Beach's new digital program, visit TIDAL.com/TurtleBeach. For more information on Turtle Beach products and accessories, visit www.turtlebeach.com and be sure to follow Turtle Beach on Facebook, Twitter and Instagram. For more information ROCCAT's line-up of high-quality, German-engineered PC gaming accessories, visit ROCCAT.org, and be sure to follow ROCCAT on Twitter, Instagram, Facebook, and YouTube.
About TIDAL
TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events. Available in 56 countries, the streaming service has more than 70 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in premium and HiFi tiers—recordings which includes Master Quality Authenticated (MQA), Sony's 360 Reality Audio recordings, and Dolby Atmos Music.
About Turtle Beach Corporation
Turtle Beach Corporation (corp.turtlebeach.com) is one of the world's leading gaming accessory providers. The Turtle Beach brand (www.turtlebeach.com) is known for pioneering first-to-market features and patented innovations in high-quality, comfort-driven headsets for all levels of gamer, making it a fan-favorite brand and the market leader in console gaming audio for the last decade. Turtle Beach's ROCCAT brand (www.roccat.org) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products. Under the ROCCAT brand, Turtle Beach creates award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach's shares are traded on the Nasdaq Exchange under the symbol: HEAR.
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