U.S. SOCCER FEDERATION TEAMS UP WITH THE HOME DEPOT TO BUILD THE FUTURE OF SOCCER
The Home Depot and the U.S. Soccer Federation have announced a strategic partnership covering all 27 U.S. Soccer National Teams. The world's largest home improvement retailer will become a Supporting Level partner of the Arthur M. Blank U.S. Soccer National Training Center in Atlanta.
The partnership aims to unite communities through soccer and includes programming for engaging local Hometown Heroes as Gameday Ambassadors at U.S. Soccer matches. This collaboration aligns with The Home Depot's recent FIFA partnership as the official home improvement retailer in North America for the 2026 FIFA World Cup.
The announcement was made at the construction site of U.S. Soccer's new National Training Center, where U.S. Soccer Chief Commercial Officer David Wright and The Home Depot's Senior VP and CMO Molly Battin celebrated the partnership between these two Atlanta-based organizations.
The Home Depot e la Federazione Statunitense di Calcio hanno annunciato una partnership strategica che riguarda tutte le 27 Nazionali di Calcio degli Stati Uniti. Il più grande rivenditore di articoli per la casa al mondo diventerà partner di supporto del Centro Nazionale di Allenamento di Calcio Arthur M. Blank di Atlanta.
La partnership mira a unire le comunità attraverso il calcio e prevede programmi per coinvolgere gli eroi locali come Ambasciatori della Giornata di Gioco nelle partite della Federazione Statunitense di Calcio. Questa collaborazione è in linea con la recente partnership di The Home Depot con la FIFA come rivenditore ufficiale di articoli per la casa in Nord America per il Campionato Mondiale FIFA 2026.
L'annuncio è stato fatto presso il cantiere del nuovo Centro Nazionale di Allenamento di U.S. Soccer, dove il Direttore Commerciale di U.S. Soccer David Wright e il VP Senior e CMO di The Home Depot Molly Battin hanno celebrato la partnership tra queste due organizzazioni con sede ad Atlanta.
The Home Depot y la Federación de Fútbol de EE. UU. han anunciado una asociación estratégica que abarca a los 27 equipos nacionales de fútbol de EE. UU. El mayor minorista de mejoras para el hogar del mundo se convertirá en socio de nivel de apoyo del Centro Nacional de Entrenamiento de Fútbol Arthur M. Blank en Atlanta.
La asociación tiene como objetivo unir a las comunidades a través del fútbol e incluye programas para involucrar a los héroes locales como Embajadores del Día de Juego en los partidos de EE. UU. Soccer. Esta colaboración se alinea con la reciente asociación de The Home Depot con la FIFA como el minorista oficial de mejoras para el hogar en América del Norte para la Copа Mundial FIFA 2026.
El anuncio se realizó en el sitio de construcción del nuevo Centro Nacional de Entrenamiento de EE. UU. Soccer, donde el Director Comercial de EE. UU. Soccer, David Wright, y la VP Senior y CMO de The Home Depot, Molly Battin, celebraron la asociación entre estas dos organizaciones con sede en Atlanta.
홈디포와 미국 축구 연맹은 미국 축구 국가대표팀 27개 팀을 아우르는 전략적 파트너십을 발표했습니다. 세계 최대의 홈 개선 소매업체인 홈디포는 애틀랜타에 위치한 아서 M. 블랭크 미국 축구 국가 훈련 센터의 지원 파트너가 됩니다.
이 파트너십은 축구를 통해 지역 사회를 통합하는 것을 목표로 하며, 미국 축구 경기에서 게임데이 앰배서더로서 지역의 영웅들을 참여시키는 프로그램을 포함합니다. 이 협력은 2026 FIFA 월드컵을 위한 북미 공식 홈 개선 소매업체로서 Homes Depot의 최근 FIFA 파트너십과 일치합니다.
이번 발표는 미국 축구의 새로운 국가 훈련 센터 건축 현장에서 이루어졌으며, 여기서 미국 축구의 최고 상업 책임자인 데이비드 라이트와 홈디포의 선임 부사장 겸 CMO인 몰리 배틴이 애틀랜타에 본사를 둔 이 두 조직 간의 파트너십을 축하했습니다.
The Home Depot et la Fédération de Football des États-Unis ont annoncé un partenariat stratégique couvrant toutes les 27 équipes nationales de football des États-Unis. Le plus grand détaillant d'améliorations domiciliaires au monde deviendra un partenaire de niveau de soutien du Centre National d'Entraînement de Football Arthur M. Blank à Atlanta.
Le partenariat vise à unifier les communautés par le biais du football et inclut des programmes pour impliquer les héros locaux en tant qu'ambassadeurs du jour de match lors des matchs de la fédération de football des États-Unis. Cette collaboration s'aligne avec le récent partenariat de The Home Depot avec la FIFA en tant que détaillant officiel d'améliorations domiciliaires en Amérique du Nord pour la Coupe du Monde FIFA 2026.
L'annonce a été faite sur le site de construction du nouveau Centre National d'Entraînement de U.S. Soccer, où le directeur commercial de U.S. Soccer, David Wright, et la vice-présidente senior et CMO de The Home Depot, Molly Battin, ont célébré le partenariat entre ces deux organisations basées à Atlanta.
The Home Depot und die US-amerikanische Fußballföderation haben eine strategische Partnerschaft bekannt gegeben, die alle 27 US-amerikanischen Fußballnationalmannschaften umfasst. Der größte Heimwerkerteilhändler der Welt wird Partner auf Unterstützungsniveau des Arthur M. Blank US Soccer National Training Center in Atlanta.
Die Partnerschaft hat das Ziel, Gemeinden durch Fußball zu vereinen und umfasst Programme zur Einbindung lokaler Heimkehrhelden als Spieltag-Botschafter bei US-Fußballspielen. Diese Zusammenarbeit steht im Einklang mit der jüngsten FIFA-Partnerschaft von The Home Depot als offizielle Heimwerker-Sparte Nordamerikas für den FIFA-Weltmeisterschaft 2026.
Die Bekanntgabe erfolgte auf der Baustelle des neuen National Training Centers von U.S. Soccer, wo der Chief Commercial Officer von U.S. Soccer, David Wright, und die Senior VP und CMO von The Home Depot, Molly Battin, die Partnerschaft zwischen diesen beiden in Atlanta ansässigen Organisationen feierten.
- Strategic partnership with U.S. Soccer expands brand presence in sports
- Alignment with 2026 FIFA World Cup enhances marketing opportunities
- Partnership strengthens Home Depot's position in Atlanta market
- None.
Insights
This partnership represents a masterful strategic move for The Home Depot, establishing multiple revenue and brand enhancement opportunities. The deal's timing is particularly shrewd, creating a powerful marketing synergy between their existing FIFA World Cup 2026 partnership and this comprehensive U.S. Soccer collaboration. With soccer's explosive growth in the U.S. market, projected to accelerate through the 2026 World Cup, this positions Home Depot to capture significant mind and market share in the important 18-34 demographic.
The multi-touchpoint approach - supporting national teams, involvement in the training center and community engagement through the Hometown Heroes program - creates a comprehensive ecosystem for brand activation. This is especially valuable considering Atlanta's role as a major World Cup 2026 venue, effectively making Home Depot the 'home team' sponsor in a global event.
From a business perspective, this partnership offers several key advantages:
- Enhanced brand positioning in the fast-growing Hispanic market segment, a key demographic for both soccer and home improvement
- Significant competitive differentiation against rivals like Lowe's and Menards in sports marketing
- Year-round activation opportunities through various national team programs
- Strong alignment with the company's community engagement initiatives
The connection to Arthur Blank, Home Depot's co-founder, adds an authentic dimension to the partnership that competitors cannot replicate. This authenticity, combined with the comprehensive nature of the partnership, suggests a strong potential for positive impact on brand value and customer engagement metrics.
New Partnership includes extensive programming for all 27 U.S. Soccer National Teams while supporting the Arthur M. Blank
"The Home Depot's deep roots in the
"The Home Depot is thrilled to deepen our commitment to soccer through this partnership with The
The partnership was officially announced at an in-person event at the construction site of
Through this partnership,
The partnership complements The Home Depot's recent deal with FIFA, which made it the official home improvement retailer in
ABOUT THE HOME DEPOT
The Home Depot is the world's largest home improvement specialty retailer. At the end of the third quarter, the company operated a total of 2,345 retail stores and over 760 branches across all 50 states, the
ABOUT
Founded in 1913,
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SOURCE The Home Depot
FAQ
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