The Home Depot Earns Top Spot As Most Culturally Inclusive Brand of 2023

Rhea-AI Summary

The Home Depot receives top honors as the #1 Most Culturally Inclusive Brand of 2023 by the Alliance for Inclusive and Multicultural Marketing (AIMM). The award is based on extensive research in partnership with the Cultural Inclusion Accelerator (CIA), recognizing the brand's commitment to diversity, equity, and inclusion in its marketing campaigns.

NORTHAMPTON, MA / ACCESSWIRE / April 9, 2024 / The Home Depot
Originally published on Built From Scratch

Established by the Association of National Advertisers (ANA), the Alliance for Inclusive and Multicultural Marketing (AIMM) recently awarded The Home Depot as #1 on their list of Most Culturally Inclusive Brands of 2023.

The awards are based on extensive research in partnership with the Cultural Inclusion Accelerator (CIA), a market research firm that helps companies understand the value of DEI reflections in marketing campaigns. Their methodology identifies the cultural impact, effectiveness and relevancy of a brand's advertising materials, helping encourage inclusive promotional communications.

"This award reflects our commitment to connect with all our customers at Home Depot. We believe that we make meaningful connections by serving our communities, understanding our customers, and reflecting them in everything we do and in all our communications, both inside and outside of our stores."

- Molly Battin, CMO at The Home Depot

Scores for cultural relevancy were combined in an overall ranking of brands by segment: Asian, Black, Hispanic (English & Spanish), LGBTQ+, Persons with Disabilities, Multicultural & Inclusive and Overall Population. After collecting more than 280,000 consumer evaluations across these audiences, The Home Depot was identified as the most culturally inclusive brand.

Carlos Santiago, co-founder of AIMM shares, "AIMM and CIA are proud to unveil this distinguished list of brands that have demonstrated an unwavering commitment to portraying diverse consumers authentically, and inspiring the industry to see, understand and celebrate the true identities of all consumers."

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View additional multimedia and more ESG storytelling from The Home Depot on 3blmedia.com.

Contact Info:
Spokesperson: The Home Depot
Website: https://www.3blmedia.com/profiles/home-depot
Email: info@3blmedia.com

SOURCE: The Home Depot

View the original press release on accesswire.com

FAQ

What award did The Home Depot receive?

The Home Depot received the #1 Most Culturally Inclusive Brand of 2023 award from the Alliance for Inclusive and Multicultural Marketing (AIMM).

Who conducted the research for the awards?

The research for the awards was conducted by the Cultural Inclusion Accelerator (CIA) in partnership with the Association of National Advertisers (ANA).

How was The Home Depot ranked among other brands?

The Home Depot was ranked as the most culturally inclusive brand after collecting over 280,000 consumer evaluations across different audience segments.

Who is the CMO at The Home Depot?

Molly Battin is the Chief Marketing Officer (CMO) at The Home Depot.

What is the significance of the award for The Home Depot?

The award reflects The Home Depot's commitment to connecting with all customers through inclusive marketing communications and understanding diverse consumer identities.