Orange Apron Media Announces New Comprehensive Self-Service Ad Platform - Orange Access
Orange Apron Media, The Home Depot's retail media division, has launched Orange Access, a new comprehensive self-service ad platform powered by Vantage. This platform allows advertisers to plan, activate, optimize, and report on their media campaigns through a single, user-friendly interface. Key features include:
- Easy campaign launch and detailed reporting
- Guided tutorial for optimal campaign setup
- Improved creative technology for banner ads
- Real-time campaign pacing information
- Enhanced placements and targeting
- Intuitive measurement and reporting dashboards
- Centralized billing and reconciliation
Orange Apron Media collaborated with Pentaleap and Kevel to enhance ad server capabilities, aiming to improve onsite campaign performance and advance advertising inventory.
Orange Apron Media, la divisione media retail di The Home Depot, ha lanciato Orange Access, una nuova piattaforma pubblicitaria self-service completa alimentata da Vantage. Questa piattaforma consente agli inserzionisti di pianificare, attivare, ottimizzare e riportare le loro campagne media attraverso un'unica interfaccia facile da usare. Le caratteristiche principali includono:
- Lancio facile delle campagne e report dettagliati
- Tutorial guidato per una configurazione ottimale delle campagne
- Tecnologia creativa migliorata per gli annunci banner
- Informazioni in tempo reale sul ritmo delle campagne
- Posizionamenti e targeting migliorati
- Dashboard intuitive per misurazione e reporting
- Fatturazione e riconciliazione centralizzate
Orange Apron Media ha collaborato con Pentaleap e Kevel per migliorare le capacità del server pubblicitario, con l'obiettivo di ottimizzare le performance delle campagne onsite e avanzare l'inventario pubblicitario.
Orange Apron Media, la división de medios minoristas de The Home Depot, ha lanzado Orange Access, una nueva plataforma de publicidad autogestionada y completa impulsada por Vantage. Esta plataforma permite a los anunciantes planificar, activar, optimizar e informar sobre sus campañas mediáticas a través de una única interfaz fácil de usar. Las características principales incluyen:
- Lanzamiento fácil de campañas e informes detallados
- Tutorial guiado para una configuración óptima de campañas
- Tecnología creativa mejorada para anuncios de banner
- Información en tiempo real sobre el ritmo de las campañas
- Mejores ubicaciones y segmentación
- Tableros intuitivos para la medición y el informe
- Facturación y conciliación centralizadas
Orange Apron Media colaboró con Pentaleap y Kevel para mejorar las capacidades del servidor de anuncios, con el objetivo de optimizar el rendimiento de las campañas en el sitio y avanzar en el inventario publicitario.
Orange Apron Media, The Home Depot의 소매 미디어 부문, 이 새로운 포괄적인 자가 서비스 광고 플랫폼 Orange Access를 런칭했습니다. 이 플랫폼은 광고주가 계획, 활성화, 최적화 및 보고를 단일의 사용자 친화적인 인터페이스를 통해 미디어 캠페인에 대해 수행할 수 있도록 합니다. 주요 기능은 다음과 같습니다:
- 쉬운 캠페인 시작 및 상세 보고
- 최적의 캠페인 설정을 위한 안내 튜토리얼
- 배너 광고를 위한 향상된 창의적 기술
- 실시간 캠페인 진행 정보
- 개선된 배치 및 타겟팅
- 직관적인 측정 및 보고 대시보드
- 중앙 집중식 청구 및 조정
Orange Apron Media는 Pentaleap 및 Kevel과 협력하여 광고 서버 기능을 향상시켜 현장 캠페인 성과를 개선하고 광고 인벤토리를 발전시키는 것을 목표로 했습니다.
Orange Apron Media, la division média de vente au détail de The Home Depot, a lancé Orange Access, une nouvelle plateforme de publicité en libre-service complète alimentée par Vantage. Cette plateforme permet aux annonceurs de planifier, activer, optimiser et rendre compte de leurs campagnes médiatiques à travers une seule interface conviviale. Les caractéristiques clés incluent :
- Lancement facile de campagne et rapports détaillés
- Tutoriel guidé pour une configuration optimale de la campagne
- Technologie créative améliorée pour les bannières publicitaires
- Informations sur le rythme de campagne en temps réel
- Placements et ciblages améliorés
- Tableaux de bord de mesure et de reporting intuitifs
- Facturation et réconciliation centralisées
Orange Apron Media a collaboré avec Pentaleap et Kevel pour améliorer les capacités du serveur publicitaire, dans le but d'optimiser les performances des campagnes sur site et d'avancer l'inventaire publicitaire.
Orange Apron Media, die Einzelhandelsmedien-Sparte von The Home Depot, hat Orange Access gestartet, eine neue umfassende Self-Service-Werbeplattform, die von Vantage unterstützt wird. Diese Plattform ermöglicht es Werbetreibenden, über eine einzige, benutzerfreundliche Oberfläche ihre Medienkampagnen zu planen, zu aktivieren, zu optimieren und zu berichten. Zu den wichtigsten Funktionen gehören:
- Einfache Kampagnenstart und detaillierte Berichterstattung
- Geführtes Tutorial für eine optimale Kampagneneinrichtung
- Verbesserte Kreativtechnologie für Bannerwerbung
- Echtzeit-Informationen zur Kampagnen-Performance
- Verbesserte Platzierungen und Zielgruppenansprache
- Intuitive Mess- und Berichtsdashboards
- Zentralisierte Abrechnung und Abgleich
Orange Apron Media hat mit Pentaleap und Kevel zusammengearbeitet, um die Funktionen des Werbeservers zu erweitern, mit dem Ziel, die Leistung von Onsite-Kampagnen zu verbessern und das Werbeinventar voranzubringen.
- Launch of Orange Access, a comprehensive self-service ad platform
- Improved campaign management and optimization capabilities
- Enhanced reporting and insights for advertisers
- Collaboration with Pentaleap and Kevel for improved ad server capabilities
- None.
Transforming the Advertiser Experience by Simplifying and Enhancing Ad Buying, Optimization, Reporting, and Insights
Along with campaign activation and management, Orange Access features a sophisticated Insights module that provides advertisers with custom campaign data and business intelligence. Advertisers can leverage these real-time dashboards and export features to better understand how their campaigns performed, allowing them to make changes or improvements to meet their business needs.
"Orange Access transforms the advertising experience for Orange Apron Media's partners and is a giant leap forward in helping suppliers effectively and frictionlessly meet customers at the closest point of purchase," said Melanie Babcock, vice president of Orange Apron Media and Monetization. "Our new platform empowers advertisers with easy-to-use, self-service tools and insights to create impactful campaigns to help them advance their business."
Orange Access capabilities allow advertisers to:
- Launch onsite and offsite campaigns and access detailed reporting all in one easy-to-use platform
- Seamlessly set up campaigns through a guided tutorial promoting best practices and optimal outcomes
- Easily build banner ads with improved creative technology and control
- Real-time campaign pacing information to ensure campaigns are effective and efficient
- Improved placements and targeting to help brands reach customers at optimal times and locations on onsite and offsite
- Intuitive measurement and reporting dashboards featuring media diagnostics and key business metrics like single platform attribution and in-store sales for onsite
- Enhanced and centralized billing and reconciliation
To enhance Orange Access' ad server capabilities, Orange Apron Media collaborated with Pentaleap and Kevel. With their expertise and technology, this solution can deliver improved onsite campaign performance and advance onsite advertising inventory to meet suppliers' needs.
"We are always listening to our supplier partners' feedback, identifying new opportunities, and shaping a better experience for the future. Whether it is new ad units, a unified user interface, or enhanced measurement capabilities, we believe when we provide better solutions for our advertising partners, it ultimately creates a more relevant shopping experience for our customers," said Babcock.
To learn more about Orange Apron Media and tap into the power of the home improvement customer, visit www.orangeapronmedia.com.
ABOUT THE HOME DEPOT
The Home Depot is the world's largest home improvement specialty retailer. At the end of the second quarter, the company operated a total of 2,340 retail stores and over 760 branches across all 50 states, the
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SOURCE The Home Depot
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