OvareGroup Announces Strategic Partnership and Investment in Argentine Creative Agency, Togetherwith

Rhea-AI Summary

OvareGroup has announced a significant investment in Togetherwith, marking the launch of Togetherwith USA, which includes a new 15,000-square-foot production studio in Louisville. This investment enables Togetherwith USA to leverage OvareGroup's extensive office network across major North American cities while integrating its capabilities into OvareGroup’s marketing services portfolio. Togetherwith, formerly FCB Buenos Aires, has a strong client roster including Stellantis, Holcim, and Coca-Cola. Financial details of the investment remain undisclosed.

Positive

• Launch of Togetherwith USA with a 15,000-square-foot production studio in Louisville.
• Access to OvareGroup's extensive office network across North America.
• Integration of Togetherwith's capabilities into OvareGroup's marketing services portfolio.

Negative

• None.

Investment fuels Togetherwith USA’s presence in North America

LOUISVILLE, Ky. & BUENOS AIRES, Argentina--(BUSINESS WIRE)-- OvareGroup, a Louisville-based media and marketing communications holding company, today announced its significant investment in Togetherwith, a global full-service ad agency with offices in Buenos Aires, Mexico City, and NYC that pairs creative with production services, integrated content, technology, data, and media. The move marks the official launch of Togetherwith USA—which includes a 15,000-square-foot production studio in Louisville. With this investment, Togetherwith USA will gain access to OvareGroup’s extensive offices across Miami, Cincinnati, Columbus, and Toronto—and its capabilities will be integrated into OvareGroup’s existing marketing services portfolio which supports clients including GE Appliances, Christus Health, Darden Restaurants, KFC, Baptist Health, and Brown-Forman. Financial terms were not disclosed.

The partnership with OvareGroup marks the official launch of Togetherwith USA—which includes a 15,000-square-foot production studio in Louisville. L to R: Santiago Puiggari; Lulo Calió; Cruz Mujica Lainez (Photo: Business Wire)

Formerly FCB Buenos Aires, the agency was acquired in 2015 by CEO Santiago Puiggari and rebranded in 2019 as Togetherwith alongside advertising leaders Lulo Calió, CCO; and Chief Digital Officer Cruz Mujica Lainez. Togetherwith counts world-class brands including Stellantis, Jeep, RAM, Chrysler, Coca-Cola, Holcim, TravelX, and Lightning Bolt among its clients.

“Togetherwith is recognized for its high-caliber talent, award-winning creative, and uniquely cross-cultural structure that has its teams working ‘together with’ clients, talent, and agencies across Latin America and North America seamlessly,” said John Paulson, president and chief revenue officer at OvareGroup. “From a strategic and creative standpoint, this is a phenomenal combination that we look forward to putting to work on behalf of our clients.”

“Through our relationship with OvareGroup, we’re able to realize a significant opportunity to amplify creativity and creative ideas and fuse them into our client offering across the U.S., South America, and Canada—a need that has become more punctuated by the pandemic as distributed workforces become the norm,” said Puiggari, a 20-year advertising veteran and alum of FCB Global and Grey Group who most recently served as CEO of McCann Erickson Buenos Aires.

The news follows OvareGroup’s announcement last year that it had invested in JIBE, an e-commerce agency based in Vancouver.

For more information, visit www.ovaregroup.com.

About OvareGroup

OvareGroup is a private Louisville, KY-based holding company with specialty firms in content development, marketing technology, and strategic services. We are relentlessly focused on delivering highly creative, cost-efficient content solutions at speed and scale. We operate globally with offices in Buenos Aires, Cincinnati, Columbus, Los Angeles, Mexico City, Miami, New York, San Francisco, Toronto, and Vancouver. Through our OvareVentures division, we build, acquire, and invest in businesses that can benefit from the working synergy of the OvareGroup suite of services. For more information, visit ovaregroup.com.

About Togetherwith

Togetherwith is a global full-service agency leveraging world-class creative with production services, integrated content, technology, data, and media for clients including Stellantis, Jeep, RAM, Chrysler, Coca-Cola, Holcim, TravelX, Roche, ITBA, Navent, Grupo Supervielle and Lightning Bolt. With offices in Buenos Aires, Mexico City, and NYC, our collaborative model creates fast, agile solutions that drive brands forward. For more information, visit https://togetherwith.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220804005643/en/

Flight PR

Alysha Light

alysha@flightpr.com

Source: OvareGroup

FAQ

What does the investment by OvareGroup in Togetherwith mean for stock symbol HCMLY?

The investment enhances Togetherwith's operational capabilities in North America, which may positively affect its clients, including those under the HCMLY symbol.

What is the significance of Togetherwith USA's launch?

Togetherwith USA's launch signifies an expansion into the U.S. market, leveraging OvareGroup's resources to enhance creative services.

When was the announcement of Togetherwith USA made?

The announcement regarding the investment and launch of Togetherwith USA was made recently, although the specific date was not disclosed.

Who are the main clients of Togetherwith?

Togetherwith's client list includes major brands such as Stellantis, Holcim, and Coca-Cola.

What are the locations involved in Togetherwith USA's operations?

Togetherwith USA will operate from Louisville, with access to OvareGroup's offices in Miami, Cincinnati, Columbus, and Toronto.