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Hanesbrands, Inc. (HBI) is a globally recognized manufacturer and marketer of everyday basic apparel. Headquartered in Winston-Salem, North Carolina, Hanesbrands is known for its iconic innerwear and activewear apparel brands, which include Hanes, Champion, Playtex, Bali, Maidenform, Flexees, JMS/Just My Size, Barely There, Wonderbra, and Gear for Sports. The company also boasts a strong international presence with brands such as Zorba, Sol y Oro, Rinbros, Track N Field, and Ritmo.
Hanesbrands' extensive portfolio is well-diversified across different segments and regions, enabling it to operate through various retail channels, including wholesale distribution to discount, midmarket, and department store retailers, as well as direct-to-consumer sales via physical stores and e-commerce platforms. Vertically integrated, Hanesbrands produces more than 70% of its products in company-controlled factories spread across over three dozen countries. This vertical integration ensures greater control over quality, cost, and supply chain efficiencies.
Founded in 1901, Hanesbrands has a longstanding history of delivering high-quality apparel. The company made a significant acquisition in October 2013 when it bought Maidenform Brands, Inc., thereby adding the Maidenform, Lilyette, and Flexees brands to its impressive portfolio. As of 2012, Hanesbrands was ranked No. 512 on the Fortune 1000 list, with more than $4.5 billion in sales and employing approximately 51,500 people across more than 25 countries.
Recent achievements and sustainability initiatives
Hanesbrands is deeply committed to sustainability, with ambitious goals for 2025 and 2030 focusing on three pillars: People, Planet, and Product. By 2030, the company aims to positively impact the lives of 10 million people. As of 2023, they have already reached 3.4 million through various creative sustainability initiatives. Key programs like 'Green for Good' invest savings from recycling into community improvement projects, providing access to medical services, funding health clinics, and facilitating over 1,500 life-changing surgeries.
On the environmental front, Hanesbrands has achieved a notable 50% reduction in Scope 1 and 2 greenhouse gas emissions since 2019, alongside reductions in water use and packaging weight. The company aims for zero waste across its operations by 2025 and 100% renewable electricity by 2030. Hanesbrands has pioneered innovative projects such as using biomass boiler technologies and solar power, significantly reducing its carbon footprint.
Hanesbrands has been recognized with various awards including the Energy Star Sustained Excellence Award and the A- score in the 2023 CDP Climate Change Report and CDP Water Security Report. These accolades affirm Hanesbrands' leadership in sustainability and its ongoing commitment to creating a positive impact.
For more information about Hanesbrands' sustainability initiatives, visit their dedicated platform at hbisustains.com.
HanesBrands has launched an upcycle program in Surin, Thailand, aimed at reducing waste and fostering local community development. The initiative is projected to prevent 240 tons of waste from entering landfills annually by collaborating with local vendors to create sellable products from excess materials. This aligns with the company's sustainability goals and its objective to enhance the lives of 10 million individuals by 2030. Plant Manager Kamalraj Ramadoss highlighted the community's engagement and innovation, while Chris Fox, Chief Sustainability Officer, remarked on the initiative's role in fortifying community ties. The project reflects HanesBrands' commitment to a zero-waste circular economy.
HanesBrands (NYSE: HBI) has scheduled its first-quarter 2023 investor conference call for 8:30 a.m. ET on May 3, 2023. The call will provide insights into the financial results for the quarter ended April 1, 2023. Investors can register for the call online to receive a confirmation email with dial-in details. The conference will feature prepared comments followed by a Q&A session, concluding by 9:30 a.m. ET. A replay of the call will be available on the HanesBrands investor relations website after the event. HanesBrands is recognized for its quality apparel, employing 51,000 associates globally, with a strong focus on sustainability and ethical business practices.
Hanes, America's leading underwear brand, has launched the "Make Yourself Comfortable" campaign, celebrating its legacy and introducing the Hanes Originals collection. This initiative recalls the brand's roots from 1901, presenting a modern twist on comfort and style.
The campaign features various ad formats, including a two-minute cinematic spot and three 30-second clips, all showcasing Hanes Originals against the backdrop of Victorian-era discomfort. The ads will debut during the NBA Playoffs on major networks such as ESPN and ABC.
Hanes highlights the importance of comfort in clothing, encouraging consumers to embrace their individuality. The campaign aligns with the broader branding strategy of reaching a diverse audience with modern essentials, available across major retailers and online.
HanesBrands has received the prestigious Energy Star Partner of the Year Award for Sustained Excellence in Energy Management from the U.S. Environmental Protection Agency for the 14th consecutive year. The award recognizes significant improvements in energy performance, with HBI achieving a 26% reduction in energy intensity and a 60% decrease in absolute CO2 emissions since a 2007 baseline. The company aims to further reduce energy use by 25% and utilize 100% renewable electricity by 2030. HBI's commitment to sustainability is reflected in its leadership status recognized by CDP for climate change and water security.
HanesBrands (NYSE: HBI) appointed Lorenzo Moretti as president of Champion Europe. Moretti aims to enhance brand growth through innovative products and strengthening direct-to-consumer and wholesale channels. He will join the company in July, based in Carpi, Italy. Previously, Moretti led significant growth at Dr. Martens and held leadership roles at Nike, Gap, and Tesco. His experience in consumer goods and marketing positions him to drive Champion’s potential in Europe. Vanessa LeFebvre emphasized the need for profitable growth in Europe to unlock HanesBrands' Full Potential.
HanesBrands (NYSE: HBI) has successfully completed the refinancing of its 2024 Notes, securing a new $900 million Senior Secured Term Loan B Facility. The proceeds from this loan and a previous $600 million bond offering were used to redeem all outstanding 4.625% and 3.5% Senior Notes due 2024. CEO Steve Bratspies expressed confidence that this refinancing enhances financial flexibility, allowing further investment in the company's Full Potential growth strategy while focusing on debt reduction. The company aims to drive higher sales, profits, and return on investment over the coming years.
HanesBrands (HBI) announced its partnership with Atrium Health Wake Forest Baptist Hospital and local organizations to perform nearly 200 cataract surgeries and corneal transplants in Honduras. This initiative, funded by HBI, involved a specialized medical team of 13 professionals and aimed to assist patients, including HBI associates, who lack local organ banks. Notably, 11 patients received corneal transplants. Over 60 HBI employees volunteered in various non-medical roles to support logistics and patient care. This mission aligns with HBI's commitment to impact 10 million lives by 2030, emphasizing their long-standing presence in Honduras, employing over 5,000 associates for over 30 years.
HanesBrands (HBI) has secured a multi-year agreement with UCLA, granting exclusive rights to design, manufacture, and distribute Bruins fanwear in mass retail. This agreement begins in 2024, coinciding with UCLA's transition to the Big Ten Conference. HBI will create collections for all age groups, enhancing its portfolio alongside established partnerships with over 30 other universities. Recognized for ethical practices, HBI aims to deliver sustainable apparel while capitalizing on UCLA's strong alumni base and expanding its market presence in collegiate sports apparel.
HanesBrands announced that Champion Europe contributed personalized apparel to 240 athletes and volunteers at the first European Unified Youth Basketball Tournament in Italy. This initiative highlights a long-term partnership with the Special Olympics to foster inclusion and celebrate athletes of all abilities. Athletes from 16 European nations participated, training and competing together. Champion Europe emphasizes its commitment to social inclusion and community engagement, promoting respect among all individuals. This partnership has been ongoing for over 20 years in the United States.
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