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Happy Belly's HEAL Wellness QSR Secures Real-Estate Location for Kingston, Ontario

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has secured a real estate location at 324 Princess Street in Kingston, Ontario for its Heal Wellness franchise, a QSR specializing in smoothie bowls and smoothies. The location is strategically positioned near Queens University, which hosts over 34,000 students, and will be part of the university meal program. The store is expected to open in Q2 2025.

The location benefits from proximity to major retailers like Lululemon and QSR establishments such as McDonalds and Starbucks. Happy Belly currently has 421 retail locations contractually committed across all its brands, including stores in development, under construction, and operational. The company plans to accelerate its corporate store development as the brand's free cash flow grows.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha acquisito una posizione immobiliare al 324 di Princess Street a Kingston, Ontario, per la sua franchigia Heal Wellness, un ristorante veloce specializzato in smoothie e smoothie bowl. La posizione è strategicamente collocata vicino alla Queens University, che ospita oltre 34.000 studenti, e farà parte del programma di pasti universitario. Si prevede che il negozio apra nel secondo trimestre del 2025.

La posizione beneficia della vicinanza a grandi rivenditori come Lululemon e ristoranti fast food come McDonald's e Starbucks. Happy Belly attualmente ha 421 posizioni commerciali contrattualmente impegnate attraverso tutti i suoi marchi, comprese le attività in fase di sviluppo, costruzione e operatività. L'azienda prevede di accelerare lo sviluppo dei negozi corporate mentre il flusso di cassa libero del marchio cresce.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha asegurado una ubicación inmobiliaria en 324 Princess Street en Kingston, Ontario, para su franquicia Heal Wellness, un QSR especializado en batidos y bowls de batido. La ubicación está estratégicamente situada cerca de la Queens University, que alberga a más de 34,000 estudiantes, y será parte del programa de comidas de la universidad. Se espera que la tienda abra en el segundo trimestre de 2025.

La ubicación se beneficia de la proximidad a grandes minoristas como Lululemon y establecimientos de comida rápida como McDonald's y Starbucks. Happy Belly actualmente tiene 421 ubicaciones minoristas comprometidas contractualmente a través de todas sus marcas, incluidas las tiendas en desarrollo, en construcción y en funcionamiento. La empresa planea acelerar el desarrollo de sus tiendas corporativas a medida que crezca el flujo de efectivo libre de la marca.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 온타리오 주 킹스턴의 324 프린세스 스트리에 힐 웰니스 프랜차이즈를 위한 부동산 위치를 확보했습니다. 이 QSR은 스무디 볼과 스무디를 전문으로 하고 있습니다. 이 위치는 34,000명이 넘는 학생들이 있는 퀸스 대학교 근처에 전략적으로 위치하고 있으며, 대학 식사 프로그램의 일환으로 제공될 예정입니다. 매장은 2025년 2분기에 열릴 것으로 예상됩니다.

이 위치는 룰루레몬과 같은 주요 소매점 및 맥도날드, 스타벅스와 같은 QSR 업체 가까이에 있어 이점이 있습니다. 해피 벨리는 모든 브랜드에 걸쳐 계약적으로 421개의 소매점을 보유하고 있으며, 개발 중인 매장과 건설 중인 매장, 운영 중인 매장이 포함됩니다. 회사는 브랜드의 자유 현금 흐름이 증가함에 따라 기업 매장 개발을 가속화할 계획입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a sécurisé un emplacement immobilier au 324 Princess Street à Kingston, Ontario, pour sa franchise Heal Wellness, un restaurant rapide spécialisé dans les smoothie bowls et les smoothies. L'emplacement est stratégiquement situé près de la Queens University, qui accueille plus de 34 000 étudiants, et fera partie du programme de repas universitaire. Le magasin devrait ouvrir au deuxième trimestre 2025.

L'emplacement bénéficie de la proximité de grands détaillants comme Lululemon et des établissements de restauration rapide tels que McDonald's et Starbucks. Happy Belly compte actuellement 421 points de vente commercialement engagés à travers toutes ses marques, y compris des magasins en développement, en construction et opérationnels. L'entreprise prévoit d'accélérer le développement de ses magasins d'entreprise à mesure que le flux de trésorerie disponible de la marque augmente.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat eine Immobilienlage in der Princess Street 324 in Kingston, Ontario, für sein Franchise Heal Wellness gesichert, ein Schnellrestaurant, das sich auf Smoothie-Bowls und Smoothies spezialisiert hat. Der Standort befindet sich strategisch günstig in der Nähe der Queens University, die über 34.000 Studierende beherbergt, und wird Teil des Universitätsverpflegungsprogramms sein. Der Laden wird voraussichtlich im 2. Quartal 2025 eröffnet.

Der Standort profitiert von der Nähe zu großen Einzelhändlern wie Lululemon und Schnellrestaurantketten wie McDonald's und Starbucks. Happy Belly hat derzeit 421 Einzelhandelsstandorte, die vertraglich für alle seine Marken verpflichtet sind, einschließlich Geschäften in der Entwicklung, im Bau und in Betrieb. Das Unternehmen plant, die Entwicklung seiner Unternehmensgeschäfte zu beschleunigen, während der freie Cashflow der Marke wächst.

Positive
  • Strategic location secured near Queens University with 34,000 potential customers
  • Integration into university meal program planned
  • 421 retail locations contractually committed across all brands
  • Q2 2025 opening timeline established
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - January 23, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that, following our announcement on November 19, 2024, regarding the signing of a Heal Wellness franchisee for the Kingston, Ontario region, we have successfully secured a real estate location for our franchisee just two months later. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") specializing in fresh smoothie bowls, acai bowls, and smoothies.

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Heal 1

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"Our newest location will be at 324 Princess Street, near the doors of Queens University, one of Canada's top 7 ranked universities and home to more than 34,000 students providing huge organic foot traffic and exposure to the Heal Wellness brand," said Sean Black, Chief Executive Officer of Happy Belly. Being in close proximity to the university provides us with the perfect customer demographic for our smoothies and smoothie bowl offerings. We look forward to becoming a part of the university meal program that will further accelerate our retail adoption."

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Heal 2

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"In addition to Queens University, this location has neighbouring lifestyle tenants such as Lululemon, The Running Room, and predominate neighbouring QSR tenants such as McDonalds and Starbucks."

"The expansion of our retail footprint in Ontario is accelerating as our first mover advantage is beginning to pay dividends. We have seen significant franchise interest across Canada for our emerging brands, from both franchisees and landlords alike, so steady expansion is well on its way. Building strong business and franchisee relationships across the country over the last thirty years has been critical in our ability to secure premium locations for our brands. This new location is expected to open in Q2, 2025."

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Heal 3

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"Kingston is known for its active lifestyle, with numerous parks, trails, and recreational facilities that attract individuals interested in maintaining a healthy diet. Additionally, it has a thriving retail environment and the presence of high-traffic areas such as outlet shopping centers and business districts provide ample opportunities for attracting a steady stream of customers. The combination of these factors makes Kingston a promising market for Heal, catering to the demand for nutritious and convenient food options."

"We currently have 421 retail locations contractually committed by area developers across all emerging brands in the Happy Belly portfolio, spanning stores in development, under construction, and already operational. With each new store opening, the Happy Belly footprint continues to expand. Our dedicated team remains focused on sourcing and evaluating prime real estate, reviewing franchisee applications, and working closely with area developers to support our asset-light franchising model. By prioritizing high-quality franchise partnerships and strategically located properties across Canada, we are well-positioned to accelerate our growth and strengthen our market presence."

"The rapid expansion of our Heal Wellness brand serves as a testament to our team's ability to scale and accelerate the growth of our asset light franchising model. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

We are just getting started

About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/238173

FAQ

Where is the new Heal Wellness (HBFGF) location in Kingston opening?

The new Heal Wellness location will open at 324 Princess Street, Kingston, Ontario, near Queens University.

When will the new Kingston Heal Wellness (HBFGF) store open?

The new Kingston location is expected to open in Q2 2025.

How many retail locations does Happy Belly Food Group (HBFGF) have committed?

Happy Belly Food Group has 421 retail locations contractually committed across all its brands, including stores in development, under construction, and operational.

Will Heal Wellness (HBFGF) be part of Queens University's meal program?

Yes, Heal Wellness plans to become part of Queens University's meal program to accelerate retail adoption.

What major retailers are located near the new Kingston Heal Wellness (HBFGF) location?

The location is near Lululemon, The Running Room, McDonalds, and Starbucks.

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