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Happy Belly's HEAL Wellness QSR Announces Toronto Multi-Unit Franchisee Signs Fourth Agreement

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) announced that its Heal Wellness brand has secured its 47th franchise agreement for the Danforth neighborhood in Toronto. The agreement was signed by an existing multi-unit franchisee, who now holds four units in the Toronto area, with their third location on Avenue set to open soon.

Heal Wellness, a QSR specializing in fresh smoothie bowls, acai bowls, and smoothies, is expanding in the Danforth area, known for its health-conscious demographic and high foot traffic. The company currently has 421 retail locations contractually committed across all emerging brands in the Happy Belly portfolio, including stores in development, under construction, and operational.

Happy Belly is focusing on accelerating organic and inorganic growth in 2025, with their first M&A transaction of the year approaching completion. The company operates an asset-light franchising model and continues to evaluate prime real estate and franchise partnerships across Canada.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha annunciato che il suo marchio Heal Wellness ha ottenuto il 47° contratto di franchising per il quartiere Danforth di Toronto. L'accordo è stato firmato da un franchisee multi-unit già esistente, che adesso gestisce quattro unità nell'area di Toronto, con la terza location su Avenue che aprirà presto.

Heal Wellness, un QSR specializzato in smoothie bowls freschi, acai bowls e frullati, si sta espandendo nella zona di Danforth, nota per la sua clientela attenta alla salute e per l'elevato traffico pedonale. L'azienda ha attualmente 421 punti vendita contrattualmente impegnati in tutti i marchi emergenti del portafoglio di Happy Belly, inclusi negozi in fase di sviluppo, in costruzione e operativi.

Happy Belly si sta concentrando sull'accelerazione della crescita organica e inorganica nel 2025, con la sua prima transazione M&A dell'anno in procinto di completamento. L'azienda opera un modello di franchising leggero e continua a valutare importanti opportunità immobiliari e partnership di franchising in tutto il Canada.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) anunció que su marca Heal Wellness ha asegurado su 47° contrato de franquicia para el vecindario Danforth en Toronto. El acuerdo fue firmado por un franquiciado multisitio existente, que ahora posee cuatro unidades en el área de Toronto, con su tercera ubicación en Avenue lista para abrir pronto.

Heal Wellness, un QSR especializado en tazones de smoothie frescos, tazones de acai y smoothies, se está expandiendo en la zona de Danforth, conocida por su demografía preocupada por la salud y su alto tráfico peatonal. La compañía actualmente tiene 421 ubicaciones comerciales contractualmente comprometidas en todas las marcas emergentes del portafolio de Happy Belly, incluyendo tiendas en desarrollo, en construcción y operativas.

Happy Belly se enfoca en acelerar el crecimiento orgánico e inorgánico en 2025, con su primera transacción de M&A del año cerca de su finalización. La empresa opera un modelo de franquicia ligero y continúa evaluando propiedades inmobiliarias clave y asociaciones de franquicias en todo Canadá.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 힐 웰니스 브랜드가 토론토의 단포스 지역을 위한 47번째 프랜차이즈 계약을 체결했다고 발표했습니다. 계약은 기존 멀티 유닛 프랜차이즈가 서명했으며, 현재 토론토 지역에서 네 개의 유닛을 보유하고 있으며, Avenue에 있는 세 번째 위치가 곧 열릴 예정입니다.

힐 웰니스는 신선한 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 QSR로, 건강을 중시하는 인구와 높은 보행자 교통량으로 알려진 단포스 지역에서 확장하고 있습니다. 이 회사는 현재 해피 벨리 포트폴리오에 있는 모든 신흥 브랜드에서 421개의 소매점을 계약상 보유하고 있으며, 여기에는 개발 중, 건설 중, 운영 중인 매장이 포함됩니다.

해피 벨리는 2025년에 유기적 및 비유기적 성장을 가속화하는 데 집중하고 있으며, 올해 첫 M&A 거래가 완료에 가까워지고 있습니다. 이 회사는 자산 경량 프랜차이징 모델을 운영하고 있으며, 캐나다 전역에서 주요 부동산과 프랜차이즈 파트너십을 평가하고 있습니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a annoncé que sa marque Heal Wellness a sécurisé son 47ème contrat de franchise pour le quartier Danforth à Toronto. L'accord a été signé par un franchisé multi-unit existant, qui détient maintenant quatre unités dans la région de Toronto, avec leur troisième emplacement sur Avenue qui ouvrira bientôt.

Heal Wellness, un QSR spécialisé dans les bols de smoothie frais, les bols d'açai et les smoothies, s'agrandit dans la zone de Danforth, connue pour sa clientèle soucieuse de la santé et son important passage piéton. L'entreprise compte actuellement 421 points de vente contractuellement engagés dans toutes les marques émergentes du portefeuille de Happy Belly, y compris des magasins en cours de développement, en construction et opérationnels.

Happy Belly se concentre sur l'accélération de la croissance organique et inorganique en 2025, avec leur première transaction M&A de l'année qui approche de la finalisation. L'entreprise opère un modèle de franchise léger et continue d'évaluer des biens immobiliers de premier choix et des partenariats de franchise à travers le Canada.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat bekannt gegeben, dass die Marke Heal Wellness ihren 47. Franchisevertrag für das Danforth-Viertel in Toronto gesichert hat. Der Vertrag wurde von einem bestehenden Multi-Unit-Franchisenehmer unterzeichnet, der nun vier Einheiten im Raum Toronto führt, während sein dritter Standort an der Avenue bald eröffnet wird.

Heal Wellness, ein QSR, das sich auf frische Smoothie-Bowls, Acai-Bowls und Smoothies spezialisiert hat, expandiert im Danforth-Gebiet, das für seine gesundheitsbewusste Klientel und den hohen Fußverkehr bekannt ist. Das Unternehmen hat derzeit 421 Verkaufsstellen, die vertraglich in allen aufstrebenden Marken im Happy Belly Portfolio gebunden sind, einschließlich Geschäften in der Entwicklung, im Bau und im Betrieb.

Happy Belly konzentriert sich darauf, das organische und anorganische Wachstum im Jahr 2025 zu beschleunigen, wobei der erste M&A-Deal des Jahres kurz vor dem Abschluss steht. Das Unternehmen betreibt ein leichtgewichtiges Franchise-Modell und bewertet weiterhin erstklassige Immobilien und Franchise-Partnerschaften in ganz Kanada.

Positive
  • Secured 47th franchise agreement for Heal Wellness brand
  • Existing franchisee expanding to 4 locations, showing business model validation
  • 421 retail locations contractually committed across portfolio
  • Upcoming M&A transaction indicates expansion strategy execution
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - January 22, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that its Heal Wellness brand has signed its 47th franchise agreement for the Danforth neighbourhood in Toronto, Ontario. The franchise agreement was signed by an existing multi-unit franchisee, bringing his total up to four units in the Toronto area, with his third location on Avenue set to open in just a few short weeks. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

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Heal 1

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"With the signing of our 47th franchise, our Heal Wellness brand continues to grow our development pipeline and deliver predictable growth going forward," said Sean Black, Chief Executive Officer of Happy Belly. "The consistent signing of franchise agreements and real estate locations across Canada validates our growth model as we create incremental value for our shareholders. We look forward to organically growing Heal Wellness into Canada's leading Acai Bowl brand."

"Happy Belly is focused on accelerating organic and inorganic growth in 2025, so this is just the beginning. With our first M&A transaction of the year set to close shortly, we look forward to leveraging our brand portfolio to access great real estate across North America. With a significant number of restaurants currently under construction, we anticipate announcing new openings throughout the year as we increase our footprint across Canada."

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Heal 2

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"The Danforth area in Toronto is known for its vibrant and diverse community, health-conscious demographic, and high foot traffic. Known for its eclectic mix of restaurants, cafes, and shops, the Danforth attracts locals and visitors alike, creating a steady stream of potential customers throughout the day. The combination of these factors makes Danforth a promising market for Heal, catering to the demand for nutritious and convenient food options."

"We currently have 421 retail locations contractually committed by area developers across all emerging brands in the Happy Belly portfolio, spanning stores in development, under construction, and already operational. With each new store opening, the Happy Belly footprint continues to expand. Our dedicated team remains focused on sourcing and evaluating prime real estate, reviewing franchisee applications, and working closely with area developers to support our asset-light franchising model. By prioritizing high-quality franchise partnerships and strategically located properties across Canada, we are well-positioned to accelerate our growth and strengthen our market presence."

We are just getting started

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/238054

FAQ

How many franchise agreements has HBFGF's Heal Wellness brand secured as of January 2025?

Heal Wellness has secured its 47th franchise agreement as of January 2025.

How many retail locations does Happy Belly Food Group (HBFGF) have committed across its portfolio?

Happy Belly Food Group has 421 retail locations contractually committed across all its emerging brands, including stores in development, under construction, and operational.

Where is the newest Heal Wellness franchise location by HBFGF being opened?

The newest Heal Wellness franchise location will be in the Danforth neighbourhood in Toronto, Ontario.

What is Happy Belly Food Group's (HBFGF) expansion strategy for 2025?

Happy Belly is focusing on accelerating organic and inorganic growth in 2025, with their first M&A transaction of the year set to close shortly, while continuing to expand through their asset-light franchising model.

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