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Happy Belly Food Group's Heal Wellness QSR Announces Securing a Real-Estate Location in the City of Charlottetown, Prince Edward Island

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Happy Belly Food Group (HBFG) has secured a prime real estate location in Charlottetown, PEI for its HEAL Wellness QSR brand, just two weeks after signing a franchisee for the province. The location, expected to open in late Q3 2025, will be operated by an experienced multi-unit franchisee who already owns Lettuce Love Café and HEAL Wellness locations in Hamilton. HEAL Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies. This expansion marks a significant milestone in Happy Belly's national growth strategy, positioning HEAL as the first true national smoothie bowl brand with coast-to-coast presence. The company currently has 551 retail franchise locations contractually committed across its portfolio of emerging brands, with plans for continued expansion through 2025 and 2026.
Happy Belly Food Group (HBFG) ha acquisito una posizione immobiliare di primo livello a Charlottetown, PEI, per il suo marchio HEAL Wellness QSR, a sole due settimane dalla firma di un franchisee per la provincia. La sede, che dovrebbe aprire alla fine del terzo trimestre del 2025, sarà gestita da un franchisee esperto con più unità, che già possiede i locali Lettuce Love Café e HEAL Wellness a Hamilton. HEAL Wellness è specializzata in ciotole di smoothie freschi, ciotole di açaí e smoothie. Questa espansione rappresenta un traguardo importante nella strategia di crescita nazionale di Happy Belly, posizionando HEAL come il primo vero marchio nazionale di ciotole di smoothie con presenza da costa a costa. Attualmente l'azienda ha 551 punti vendita franchisee contrattualmente impegnati nel suo portafoglio di marchi emergenti, con piani di espansione continua per il 2025 e il 2026.
Happy Belly Food Group (HBFG) ha asegurado una ubicación inmobiliaria privilegiada en Charlottetown, PEI, para su marca HEAL Wellness QSR, apenas dos semanas después de firmar un franquiciado para la provincia. La ubicación, que se espera abra a finales del tercer trimestre de 2025, será operada por un franquiciado experimentado con múltiples unidades que ya posee Lettuce Love Café y locales HEAL Wellness en Hamilton. HEAL Wellness se especializa en bowls frescos de smoothies, bowls de açaí y smoothies. Esta expansión marca un hito significativo en la estrategia nacional de crecimiento de Happy Belly, posicionando a HEAL como la primera marca nacional verdadera de bowls de smoothie con presencia de costa a costa. Actualmente, la compañía cuenta con 551 locales franquiciados contractualmente comprometidos en su portafolio de marcas emergentes, con planes de expansión continua para 2025 y 2026.
Happy Belly Food Group(HBFG)는 PEI 주 샬럿타운에 HEAL Wellness QSR 브랜드를 위한 최적의 부동산 위치를 확보했습니다. 이는 해당 주에 대한 프랜차이즈 계약을 체결한 지 불과 2주 만의 일입니다. 이 매장은 2025년 3분기 말에 개장할 예정이며, 이미 해밀턴에 Lettuce Love Café와 HEAL Wellness 매장을 운영하는 다점포 경험이 풍부한 프랜차이즈가 운영할 예정입니다. HEAL Wellness는 신선한 스무디 볼, 아사이 볼, 스무디를 전문으로 합니다. 이번 확장은 Happy Belly의 전국 성장 전략에서 중요한 이정표로, HEAL을 해안에서 해안까지 진출한 최초의 진정한 전국 스무디 볼 브랜드로 자리매김하게 합니다. 현재 회사는 신생 브랜드 포트폴리오 전반에 걸쳐 계약상 551개의 소매 프랜차이즈 매장을 보유하고 있으며, 2025년과 2026년에도 지속적인 확장 계획을 가지고 있습니다.
Happy Belly Food Group (HBFG) a obtenu un emplacement immobilier de premier choix à Charlottetown, PEI, pour sa marque HEAL Wellness QSR, seulement deux semaines après avoir signé un franchisé pour la province. L'emplacement, qui devrait ouvrir à la fin du troisième trimestre 2025, sera exploité par un franchisé multi-unités expérimenté, qui possède déjà Lettuce Love Café et des établissements HEAL Wellness à Hamilton. HEAL Wellness est spécialisé dans les bols de smoothie frais, les bols d’açaí et les smoothies. Cette expansion marque une étape importante dans la stratégie de croissance nationale de Happy Belly, positionnant HEAL comme la première véritable marque nationale de bols de smoothie avec une présence d’un océan à l’autre. L'entreprise compte actuellement 551 points de vente franchisés contractuellement engagés dans son portefeuille de marques émergentes, avec des plans d'expansion continue pour 2025 et 2026.
Happy Belly Food Group (HBFG) hat sich in Charlottetown, PEI, eine erstklassige Immobilie für seine Marke HEAL Wellness QSR gesichert – nur zwei Wochen nach der Unterzeichnung eines Franchisevertrags für die Provinz. Der Standort, der voraussichtlich Ende des dritten Quartals 2025 eröffnet wird, wird von einem erfahrenen Multi-Unit-Franchisenehmer betrieben, der bereits Lettuce Love Café und HEAL Wellness Standorte in Hamilton besitzt. HEAL Wellness spezialisiert sich auf frische Smoothie-Bowls, Açaí-Bowls und Smoothies. Diese Expansion stellt einen bedeutenden Meilenstein in der nationalen Wachstumsstrategie von Happy Belly dar und positioniert HEAL als die erste echte nationale Smoothie-Bowl-Marke mit Präsenz von Küste zu Küste. Das Unternehmen hat derzeit vertraglich 551 Einzelhandels-Franchise-Standorte in seinem Portfolio aufstrebender Marken und plant eine kontinuierliche Expansion bis 2025 und 2026.
Positive
  • Secured prime real estate location in Charlottetown, PEI for expansion
  • Experienced multi-unit franchisee already operating successful HEAL and Lettuce Love locations
  • Company has 551 retail franchise locations contractually committed across portfolio
  • Rapid execution - location secured within two weeks of franchisee signing
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - June 16, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that just two weeks following our May 27th news release regarding the signing of a franchisee for the province of Prince Edward Island ("PEI"), we have secured a prime real estate location in the City of Charlottetown, PEI. The franchisee is an experienced multi-unit, multi-branded operator who currently owns both Lettuce Love Café and HEAL Wellness in Westdale, Hamilton. We anticipate the Charlottetown location to open in late Q3 2025. Heal Wellness ("Heal") is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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HEAL Wellness

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"In under four months Happy Belly has announced an area development agreement for Heal in Atlantic Canada, signed multiple franchisees, and now signed their 1st prime real estate location for Heal to be opened in Charlottetown, PEI", said Sean Black, Chief Executive Officer. "We are ready to begin the initial stages of construction for this location and to welcome an experienced franchisee who is now expanding with Happy Belly. We are inspired by the growth of our franchise partners-taking on more brands and more locations-which further validates the strength of our emerging brand portfolio and the reliable foundation our franchising program provides. As summer begins, we look forward to accelerating this momentum with additional franchise agreements across Canada. Securing Heal's first real estate location on the East Coast represents a major milestone in our national expansion strategy."

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HEAL Wellness 2

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"With every new agreement signed, Heal Wellness continues to emerge as the 1st true national smoothie bowl brand with a coast to coast presence. As we enter the back half of 2025, our priority remains on accelerating growth through a combination of organic development and targeted acquisitions. With a growing number of restaurants in the pipeline across Canada, we anticipate announcing additional projects in the coming months as we continue to lock in new franchise partnerships and secure high-quality real estate. These advancements reflect meaningful progress toward our vision of building a disciplined and scalable growth platform. Currently, Happy Belly has 551 retail franchise locations contractually committed across our portfolio of emerging brands-spanning those in planning, under construction, or already in operation. We are actively growing this pipeline into 2025 and 2026, consistently aligning with the right partners and locations to bring our development strategy to life."

We are just getting started.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Caasdnada.

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Happy Belly Food Group

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www:
www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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FAQ

When will HEAL Wellness open its new location in Charlottetown, PEI?

The new HEAL Wellness location in Charlottetown, PEI is anticipated to open in late Q3 2025.

How many franchise locations does Happy Belly Food Group (HBFGF) have committed?

Happy Belly Food Group has 551 retail franchise locations contractually committed across its portfolio of emerging brands.

What type of food does HEAL Wellness serve?

HEAL Wellness is a quick-service restaurant specializing in fresh smoothie bowls, açaí bowls, and smoothies.

Who will operate the new HEAL Wellness location in Charlottetown?

The location will be operated by an experienced multi-unit franchisee who currently owns both Lettuce Love Café and HEAL Wellness locations in Westdale, Hamilton.

What is Happy Belly Food Group's expansion strategy?

Happy Belly is focusing on national expansion through a combination of organic development and targeted acquisitions, aiming to build a disciplined and scalable growth platform.
Happy Belly Food Group Inc

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