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Hayward Holdings Launches Eco-Friendly HydraPure® Pool Sanitizer

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Hayward Holdings (NYSE: HAYW) has launched HydraPure, a new pool water sanitization system utilizing advanced oxidation process (AOP) technology. This innovation aims to enhance pool safety while significantly decreasing chlorine use amid rising prices due to supply shortages. CEO Kevin Holleran highlighted the growing investment in outdoor spaces and the need for eco-friendly solutions. Additionally, Hayward continues its sponsorship of Olympic swimmer Kathleen Baker, emphasizing their commitment to quality pool water safety for swimmers.

Positive
  • Launch of HydraPure significantly reduces chlorine use amid supply shortages.
  • Innovative AOP technology enhances pool safety and eco-friendliness.
Negative
  • Current chlorine supply shortages may impact pool owners' costs and operations.

Hayward Holdings, Inc. (NYSE: HAYW), a global designer, manufacturer, and marketer of a broad portfolio of pool equipment and associated automation systems, announced today the launch of HydraPure, a pool water sanitization system that harnesses the power of advanced oxidation process (AOP) to deliver a cleaner, safer, more eco-friendly pool experience while reducing chlorine usage.

HydraPure is the latest addition to Hayward’s expansive lineup of innovative and environmentally friendly products that also includes integrated smart pool automation technology. The HydraPure system works with existing chlorination or salt chlorination systems, substantially reducing the amount of chlorine needed for safe sanitization. Chlorine is currently affected by a widespread supply shortage, which has resulted in escalating prices for essential chemicals for pool owners this season.

“Homeowners across the globe are increasingly investing in their outdoor spaces and the pool is often the centerpiece of the backyard,” said Kevin Holleran, CEO of Hayward. “We’re pleased to bring to market an innovative, eco-friendly product that offers pool owners the opportunity to reduce their need for chlorine, which is in short supply this season due to heavy demand and other factors.”

“Swimming offers a multitude of physical and mental health benefits without taxing the body like other forms of aerobic exercise,” continued Holleran. “We’re dedicated to making sure pool water offers the safest environment to enjoy all the health benefits of swimming.”

Hayward Extends Sponsorship of Champion Swimmer Kathleen Baker

Hayward proudly announces the extension of its sponsorship of professional swimmer, 2016 Olympic Champion, and 2018 World Record holder, Kathleen Baker, during her quest to compete in the 2021 Tokyo event.

A motivational speaker and national spokesperson for the Crohn’s and Colitis Foundation, Baker’s partnership with Hayward’s lineup of sanitization systems, saltwater pool systems, and products is especially personal as a Crohn’s sufferer, which increases her need for superior quality pool water. HydraPure’s powerful AOP system enhances water safety and reduces swimmers’ exposure to potentially harmful chlorine byproducts and contaminants that can cause skin and eye irritation, discolored hair and swimsuits, and illness.

For more information about HydraPure, visit hayward.com/hydrapure. And for more information on Hayward, please visit hayward-pool.com.

*Destroys 99.9% of chlorine-resistant microorganisms up to 80 GPM, with a reduced level above 80 GPM.

About Hayward Holdings, Inc.

Hayward Holdings, Inc. (NYSE: HAYW) is a global designer, manufacturer and marketer of a broad portfolio of pool equipment and associated automation systems. Hayward designs, manufactures and markets a full line of innovative, energy-efficient pool and spa equipment, with brands including AquaVac®, AquaRite®, ColorLogic®, Navigator®, OmniLogic®, OmniHub™, TriStar®, Super Pump®, TurboCell®, pHin™, CAT Controllers®, HCP Pumps and Saline C® Series.

FAQ

What is HydraPure announced by Hayward (HAYW)?

HydraPure is a new pool water sanitization system that uses advanced oxidation process (AOP) technology to reduce chlorine usage and enhance pool safety.

How does HydraPure impact chlorine usage for pool owners?

HydraPure substantially decreases the amount of chlorine needed for sanitation, addressing current supply shortages and rising prices.

Who is sponsoring swimmer Kathleen Baker and why?

Hayward (HAYW) is extending its sponsorship of Olympic swimmer Kathleen Baker, highlighting her advocacy for superior pool water safety.

What market factors influenced the launch of HydraPure by Hayward?

The launch responds to increasing chlorine prices due to widespread supply shortages affecting pool owners.

What benefits does HydraPure provide beyond chlorine reduction?

HydraPure enhances water safety by destroying 99.9% of chlorine-resistant microorganisms.

Hayward Holdings, Inc.

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