Hasbro';s FURBY Makes Mischief in New York City Through Immersive Activation

Rhea-AI Summary

Hasbro has announced the launch of 'Furby Wuz Here,' an immersive campaign celebrating the one-year anniversary of Furby's relaunch. The campaign features iconic Furby installations across New York City from July 10-17, including giant Furby footprints and furry objects in popular locations like Herald Square Plaza and Astor Place. Fans can visit an immersive Furby-themed space at 21 Spring Street on July 14 and share their experiences on social media using the hashtag #FurbyWuzHere.

The activation includes a map outlining the locations of these Furby-themed moments. Hasbro continues to expand the Furby brand, with new Furblet colors now available for purchase on Amazon.

Positive

• Hasbro's 'Furby Wuz Here' campaign adds brand visibility through immersive experiences in New York City.
• The event celebrates Furby's successful relaunch, sustaining consumer excitement.
• Furby-themed installations in high-traffic areas could drive social media engagement, enhancing brand reach.
• The introduction of new Furblet colors expands Furby's product line, potentially boosting sales.

Negative

• None.

Celebrating one year since the return of Furby, consumers can spot unique installations throughout New York City from July 10-17

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc., a leading toy and game company, announced today the launch of ‘Furby Wuz Here,’ an immersive campaign and activation invading New York City. Celebrating one year since the iconic toy’s return, the activation invites consumers to experience the world of Furby, featuring a delightful hunt for mischievous moments and “furbified” objects across the city.

Furby Wuz Here map (Graphic: Business Wire)

Starting today, these moments will appear in the form of giant Furby footprints left in wet cement, paint and glitter in Herald Square Plaza, Flatiron Plaza and Astor Place, and furry objects like benches, newspaper stands, lampposts and bicycles throughout Midtown and Nolita. Additionally, Furby fans can make a reservation via Eventbrite to visit an immersive Furby-themed space at 21 Spring Street on July 14. Featuring nostalgic 90s memorabilia reminiscent of the original Furby launch in 1998, the fur-covered pop-up offers fans a unique set for social content. As consumers stumble across these Furby-themed moments this week, they can share their finds on social media tagging #FurbyWuzHere.

“After reintroducing Furby last year, 25 years after the toy’s initial, craze-inducing launch, we were thrilled to see the same level of excitement for the return of our iconic furry friend,” says Kim Boyd, President, Global Brands & Franchise Management at Hasbro. “In celebration of this generation of Furby’s first birthday, we’re continuing the craze with a Furby takeover in New York City, and a new wave of colors for Furblets, our miniature besties. This is just the beginning for Furby, and we look forward to expanding this incredible brand.”

The Furby takeover in New York City offers consumers a one-of-a-kind immersive experience with a map outlining all the places Furby has made mischief. ‘Furby Wuz Here’ marks the continuation of the cute, cool, and weird interactive moments Furby has brought to fans since 1998. Furby interactive toys are available for purchase now on Amazon.

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240710904966/en/

PR

Crystal Flynn | Hasbro, Inc. | crystal.flynn@hasbro.com

Source: Hasbro, Inc.

FAQ

What is Hasbro's 'Furby Wuz Here' campaign?

Hasbro's 'Furby Wuz Here' is an immersive marketing campaign in New York City celebrating the one-year anniversary of Furby's relaunch, featuring Furby-themed installations and events from July 10-17.

Where can I see Furby installations in New York City?

Furby installations can be seen in places like Herald Square Plaza, Flatiron Plaza, Astor Place, Midtown, and Nolita from July 10-17.

When can I visit the immersive Furby-themed space in New York City?

You can visit the immersive Furby-themed space at 21 Spring Street on July 14 by making a reservation via Eventbrite.

How can I participate in Hasbro's 'Furby Wuz Here' campaign?

You can participate by visiting the Furby installations across New York City, sharing your experiences on social media with the hashtag #FurbyWuzHere, and visiting the Furby-themed space on July 14.

What new products are available in Hasbro's Furby line?

Hasbro has introduced new colors for Furblets, the miniature Furby besties, which are now available for purchase on Amazon.