Hapbee Enters Joint Venture Agreement with BiOptimizers and is Participating in Rewards Program Operated by Royal Bank of Canada

Rhea-AI Summary

Hapbee Technologies (HAPBF) has formed a partnership with BiOptimizers to promote wellness products through over 500 affiliates. The collaboration will involve co-developing new supplement blends and marketing initiatives. Additionally, Hapbee is joining RBC’s Ampli Rewards Program, offering exclusive deals to RBC credit card holders. These steps are part of Hapbee's growth strategy for 2022, which aims to expand product reach and enhance brand collaboration.

Positive

• Partnership with BiOptimizers enhances product promotion through 500+ affiliates.
• Co-development of new blends targeting specific wellness needs.
• Participation in RBC's Ampli Rewards Program provides exclusive offers to customers.

Negative

• None.

• Hapbee's products will be promoted through BiOptimizers' 500+ affiliates and influencers; both companies will co-develop new BiOptimizers-themed blends and Hapbee-branded supplements stack
• Hapbee is participating in the RBC and Ampli Rewards Programs

MONTRÉAL, March 8, 2022 /PRNewswire/ - Hapbee Technologies, Inc. (TSXV: HAPB) (OTCQB: HAPBF) (FSE: HA1) ("Hapbee" or the "Company"), a leading provider of wellness wearable technology, is pleased to announce that the Company has entered into a product and marketing agreement with BiOptimizers USA Inc. ("BiOptimizers"), a leading U.S. nutritional supplements provider. Additionally, the Company has signed an agreement to participate in a marketing rewards program with the Royal Bank of Canada ("RBC").

"We are pleased to partner with BiOptimizers and to participate in RBC's rewards program to co-promote our products," said Yona Shtern, CEO of Hapbee. "BiOptimizers is an established and respected brand within the wellness industry, while RBC is one of the largest financial services institutions in Canada with a loyal client base. As highlighted in our annual shareholder letter from December, key elements of our growth strategy for 2022 include collaborating with leading brands, and releasing new lifestyle blends to meet a broader range of needs. We will continue to expand our reach this year, and one way we are doing that is by working with world-class organizations."

Collaboration with BiOptimizers

Hapbee and BiOptimizers will co-market their products across social media and through existing affiliate and influencer marketing channels. Furthermore, Hapbee will collaborate with BiOptimizers on developing new blends that will be designed based on BiOptimizers' Nootopia, Magnesium and Sleep supplement stack.

"I've been a fan of the Hapbee Neckband since the first moment I tried it," said Matt Gallant, Founder and CEO of BiOptimizers. "I think the synergies between Hapbee and BiOptimizers are a great win for people that are serious about taking their mental performance to its pinnacle."

With the combined effort of PhDs, top enzyme scientists and herbal experts, BiOptimizers has created unique probiotics formulas designed to help people optimize their health and digestion since 2004. BiOptimizers' audience and customers have grown substantially over the years and today, it has a cumulative total of more than 500 affiliates and influencers.

Participation in RBC Rewards Program

Hapbee recently signed an agreement with RBC to participate in RBC's Ampli Rewards program. Ampli, a direct wholly-owned subsidiary of RBC, gives users cash back on everyday online and in-store purchases. All RBC credit card holders and Ampli members will receive a series of exclusive special offers to purchase Hapbee products.

About Hapbee

Hapbee is a leading wearable wellness technology platform provider aiming to help people improve their wellbeing and enhance how they feel. The Company is the creator of the Hapbee Neckband, which is powered by patented ultra-low radio frequency energy (ulRFE®) technology and delivers low-power electromagnetic signals designed to help improve its users' productivity, recovery, downtime, and sleep. Hapbee has offices in Montreal, Vancouver, Seattle and Phoenix.

Hapbee is available for purchase at Hapbee.com and through authorized Hapbee dealers.

For more information about Hapbee, please visit Hapbee.com.

Forward-Looking Information

Certain statements in this news release may constitute "forward-looking information" within the meaning of applicable securities laws (also known as forward-looking statements). Forward-looking information involves known and unknown risks, uncertainties and other factors, and may cause actual results, performance or achievements or industry results, to be materially different from any future results, performance or achievements or industry results expressed or implied by such forward-looking information. Forward-looking information generally can be identified by the use of terms and phrases such as "anticipate", "believe", "could", "estimate", "expect", "feel", "intend", "may", "plan", "predict", "project", "subject to", "will", "would", and similar terms and phrases, including references to assumptions. Some of the specific forward-looking information in this news release includes, but is not limited to, statements with respect to: the regulatory review of the patent applications; the approval of the Exchange;

Forward-looking information is based on a number of key expectations and assumptions made by Hapbee, including, without limitation: the approval of the Patents; the growth of the worldwide sleep and wellness market; the COVID-19 pandemic impact on the Canadian and global economy and Hapbee's business, and the extent and duration of such impact; no change to laws or regulations that negatively affect Hapbee's business; the ability of Hapbee to source supplies required to manufacture its products; there will be a demand for Hapbee's services and products in the future; all necessary approvals will be received and all conditions will be satisfied or waived; and Hapbee will be able to operate its business as planned. Although the forward-looking information contained in this news release is based upon what Hapbee believes to be reasonable assumptions, it cannot assure investors that actual results will be consistent with such information.

Forward-looking information is provided for the purpose of presenting information about management's current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. Forward-looking information involves significant risks and uncertainties and should not be read as a guarantee of future performance or results as actual results may differ materially from those expressed or implied in such forward-looking information. Management believes that the expectations reflected in the forward-looking information contained herein are based upon reasonable assumptions and information currently available; however, management can give no assurance that actual results will be consistent with such forward-looking information.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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SOURCE Hapbee Technologies Inc.

FAQ

What is the partnership between Hapbee and BiOptimizers about?

Hapbee has partnered with BiOptimizers to promote wellness products through over 500 affiliates and to co-develop new supplement blends.

What benefits do RBC's Ampli Rewards offer to Hapbee customers?

RBC's Ampli Rewards Program provides special offers and cash back on Hapbee products for RBC credit card holders.

What is Hapbee's growth strategy for 2022?

Hapbee's growth strategy for 2022 includes collaborating with leading brands and expanding its product offerings through strategic partnerships.