Hapbee Announces Marketing Agreement with Kion
Hapbee Technologies (TSXV: HAPB, OTCQX: HAPBF) has announced a marketing agreement with Kion, LLC to enhance its presence in the wellness and fitness influencer communities. The agreement includes advertising on the Ben Greenfield Fitness podcast, allowing Hapbee to reach its target audience through direct-to-consumer e-commerce strategies. This initiative aligns with the company's goal to educate consumers on the benefits of its wearable technology, designed for improving mental wellness. The marketing campaign is expected to ramp up in Q2 2021.
- Marketing agreement with Kion to reach wellness influencer communities.
- Increased exposure through Ben Greenfield Fitness podcast.
- Direct-to-consumer e-commerce strategy set to ramp up in Q2 2021.
- None.
Hapbee Looks to Make Further Inroads into Wellness and Fitness Influencer Communities
(TSXV: HAPB)
VANCOUVER, BC, Feb. 24, 2021 /PRNewswire/ - Hapbee Technologies, Inc. (TSXV: HAPB) (OTCQX: HAPBF) ("Hapbee" or the "Company"), a wellness technology company utilizing groundbreaking magnetic field technology in its Hapbee wearable, is pleased to announce it has entered into a marketing agreement (the "Agreement") with Kion, LLC ("Kion"), whereby Hapbee will be featured on the Ben Greenfield Fitness ("BGF") podcast and in online marketing materials distributed by Kion.
Consistent with Hapbee's D2C e-commerce strategy, which is anticipated to ramp up in Q2 of this year, the Company aims to enhance its exposure within wellness and fitness communities. Hapbee believes platforms such as the BGF podcast, as well as other social influencer and blogger channels, provide an ideal opportunity to connect with the Company's target audience while educating them on the potential benefits of the Hapbee wearable.
Ben Greenfield is a human performance consultant, speaker, and New York Times bestselling author and has been a guest on the Joe Rogan Experience podcast. A former bodybuilder and 13-time Ironman triathlete, Ben is also a co-founder of KION, a nutritional supplements company.
"Hapbee is an incredible technology for improving mental wellness," said Ben Greenfield. "It has benefitted me personally, and I look forward to sharing it with my audience."
About the BGF Podcast
While the BGF podcast, hosted by Ben Greenfield, features interviews with exercise, diet and medical professionals, it also presents an entertaining mash-up of ancestral wisdom, modern science, and mind-body-spirit optimizing content.
About Hapbee
Hapbee is a wearable magnetic field technology company that aims to help people choose how they feel. Powered by patented ultra-low radio frequency energy (ulRFE®) technology invented and licensed by EMulate Therapeutics, Inc., Hapbee delivers low-power electromagnetic signals designed to produce sensations such as Happy, Alert, Focus, Relax, Calm and Sleepy.
You can learn more about how Hapbee works at www.hapbee.com/science.
Forward-Looking Information Disclaimer
Certain statements included in this news release constitute forward-looking information or statements (collectively, "forward-looking statements"), including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", "may", "should" and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect current expectations regarding future results or events. This news release contains forward looking statements. These forward-looking statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Any statements about the Company's e-commerce strategy and the timing thereof; the Company's aim to enhance exposure within wellness and fitness communities; and the belief that podcasts, social influencers and blogger channels will connect with and educate the Company's target audience, are all forward-looking information. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including, anticipated costs, the ability to achieve its goals, the Company's e-commerce strategy will be carried out as anticipated; the Company's will be able to enhance its exposure within wellness and fitness communities; and podcasts, social influencers and blogger channels will connect with and educate the Company's target audience.
Factors that could cause the actual results to differ materially from those in the forward-looking statements include, the Company's e-commerce may not be effective or carried out in the anticipated timeline; the Company may not be able to enhance its exposure within wellness and fitness communities; and podcasts, social influencers and blogger channels may not connect with nor educate the Company's target audience as expected or at all; general economic, market or business conditions; changes in legislation and regulations; increase in operating costs; equipment failures; failure of counterparties to perform their contractual obligations; litigation; the loss of key directors, employees, advisors or consultants and fees charged by service providers. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. These risks, uncertainties and assumptions include, but are not limited to, those described in Hapbee's prospectus dated October 26, 2020, a copy of which is available on SEDAR at www.sedar.com, and could cause actual events or results to differ materially from those projected in any forward-looking statements. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Readers should not place undue reliance on the Company's forward-looking statements.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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SOURCE Hapbee Technologies Inc.
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