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Garden Veggie Snacks™ Sparks Imagination and Fun in New "YUMbelievably Delicious" Campaign

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Garden Veggie Snacks™ launches its first national Masterbrand campaign, 'YUMbelievably Delicious', aiming to connect families through fun snacking moments. The campaign showcases the brand's full portfolio of better-for-you snacks, including Garden Veggie Straws®, Puffs, Wavy Chips, Stacked Chips, and the new Flavor Burst™ Tortilla Chips.

The brand is adopting 'Garden Veggie Snacks' as its Masterbrand identity, reflecting the evolution of consumer mindsets in the growing better-for-you snack category. The campaign, developed by BrandFuel Co., will feature video ads and static assets across national connected TV, online video, and retail media, supported by social media and PR programming.

Garden Veggie Snacks™ lancia la sua prima campagna nazionale di Masterbrand, 'YUMbelievably Delicious', con l'obiettivo di connettere le famiglie attraverso divertenti momenti di snack. La campagna mette in mostra l'intero portfolio del marchio di snack salutari, tra cui Garden Veggie Straws®, Puffs, Wavy Chips, Stacked Chips e i nuovi Flavor Burst™ Tortilla Chips.

Il marchio adotta 'Garden Veggie Snacks' come identità Masterbrand, riflettendo l'evoluzione delle mentalità dei consumatori nella crescente categoria degli snack salutari. La campagna, sviluppata da BrandFuel Co., presenterà annunci video e risorse statiche su TV connessa a livello nazionale, video online e media retail, supportata da social media e programmi di PR.

Garden Veggie Snacks™ lanza su primera campaña nacional de Masterbrand, 'YUMbelievably Delicious', con el objetivo de conectar a las familias a través de momentos divertidos de picoteo. La campaña exhibe el portafolio completo de snacks saludables de la marca, incluyendo Garden Veggie Straws®, Puffs, Wavy Chips, Stacked Chips y los nuevos Flavor Burst™ Tortilla Chips.

La marca está adoptando 'Garden Veggie Snacks' como su identidad de Masterbrand, reflejando la evolución de la mentalidad de los consumidores en la creciente categoría de snacks saludables. La campaña, desarrollada por BrandFuel Co., incluirá anuncios en video y recursos estáticos a través de TV conectada a nivel nacional, video en línea y medios minoristas, apoyada por redes sociales y programación de RP.

Garden Veggie Snacks™는 첫 번째 국가 마스터브랜드 캠페인인 'YUMbelievably Delicious'를 시작하며, 가족들이 즐거운 간식 순간을 통해 연결되기를 목표로 하고 있습니다. 이 캠페인은 Garden Veggie Straws®, Puffs, Wavy Chips, Stacked Chips 및 새로운 Flavor Burst™ Tortilla Chips를 포함한 건강한 간식의 전체 포트폴리오를 선보입니다.

이 브랜드는 소비자 마음가짐의 변화를 반영하여 'Garden Veggie Snacks'를 마스터브랜드 아이덴티티로 채택하고 있습니다. BrandFuel Co.가 개발한 이 캠페인은 전국 연결 TV, 온라인 비디오 및 리테일 미디어에서 비디오 광고와 정적 자산을 특징으로 하며, 사회적 미디어 및 PR 프로그램으로 지원됩니다.

Garden Veggie Snacks™ lance sa première campagne nationale de Masterbrand, 'YUMbelievably Delicious', visant à connecter les familles à travers des moments de grignotage amusants. La campagne met en avant l'ensemble du portefeuille de snacks sains de la marque, y compris Garden Veggie Straws®, Puffs, Wavy Chips, Stacked Chips et les nouveaux Flavor Burst™ Tortilla Chips.

La marque adopte 'Garden Veggie Snacks' comme identité de Masterbrand, reflétant l'évolution des mentalités des consommateurs dans la catégorie croissante des snacks plus sains. La campagne, développée par BrandFuel Co., comportera des publicités vidéo et des actifs statiques sur la TV connectée nationale, des vidéos en ligne et des médias de vente au détail, soutenues par les médias sociaux et des programmes de relations publiques.

Garden Veggie Snacks™ startet seine erste nationale Masterbrand-Kampagne mit dem Titel 'YUMbelievably Delicious', die darauf abzielt, Familien durch unterhaltsame Snack-Momente miteinander zu verbinden. Die Kampagne präsentiert das gesamte Portfolio der Marke von gesünderen Snacks, einschließlich Garden Veggie Straws®, Puffs, Wavy Chips, Stacked Chips und den neuen Flavor Burst™ Tortilla Chips.

Die Marke übernimmt 'Garden Veggie Snacks' als ihre Masterbrand-Identität, was die Entwicklung der Verbrauchermentalitäten in der wachsenden Kategorie der gesünderen Snacks widerspiegelt. Die von BrandFuel Co. entwickelte Kampagne wird Videoanzeigen und statische Inhalte über national verbundene TV, Online-Videos und Einzelhandelsmedien beinhalten, unterstützt durch soziale Medien und PR-Programme.

Positive
  • Launch of first national Masterbrand campaign to boost brand awareness
  • Rebranding to 'Garden Veggie Snacks' to align with evolving consumer preferences
  • Expansion of product portfolio to include various snack types
  • New Flavor Burst Tortilla Chips is the #1-selling better-for-you salty snack new product launch of 2024
Negative
  • None.

First National, Masterbrand Campaign Features the Brand's Full Portfolio of Kid-Loved and Parent-Approved Snacks

HOBOKEN, N.J., Aug. 13, 2024 /PRNewswire/ -- Garden Veggie Snacks™, the trailblazer in better-for-you snacking, is proud to introduce its first national Masterbrand campaign, "YUMbelievably Delicious." The new campaign advances the brand's aim to connect families through everyday moments of fun, while staying true to its commitment of providing better-for-you snack options that are loved by the whole family.

Launching now in the U.S., "YUMbelievably Delicious" creatively prompts snackers and families to ignite their imaginations with every bite of Garden Veggie Snacks. In the brand's veggie-verse of boundless possibility, you can hop a ride on a tomato-guided hot air balloon, tear across the sky on a flavor-packed tortilla chip or skip through the garden with a cluster of perfectly air-popped puffs. Enter a world of real snack adventure that only kids and kids at heart can imagine.

"With Garden Veggie Snacks, we believe better-for-you snacks should be fun and taste great, and our portfolio of craveable products delivers on that," said Katrina Borisjuk, General Manager of Snacks and Beverages at Hain Celestial Group. "The YUMbelievably Delicious campaign sparks a joyride of imagination on a broader scale, while celebrating our fun snacks and veggie ingredients that have always made Garden Veggie Snacks a family favorite."

The new campaign marks a purposeful shift in positioning for the better-for-you snack leader as it adopts 'Garden Veggie Snacks' as its Masterbrand identity. Founded in 2008 under the brand name 'Sensible Portions,' the move reflects the evolution of consumer mindsets as the better-for-you snack category has changed – and rapidly grown – over the past two decades.

"Snacking continues to become a more prominent part of consumers' lifestyles and eating habits, especially for busy, on-the-go families," said Borisjuk. "More than half of U.S. parents are looking for better-for-you snacks their kids will actually eat1, but many worry they will lack the great taste and fun experience of something more conventional. With our YUMbelievably Delicious campaign, we're excited to dispel those barriers. You can have a great tasting, better-for-you snack and have fun with it too."

The new campaign highlights the strength of the full Garden Veggie Snacks portfolio for the first time through national, brand-building efforts. While Garden Veggie Straws® have long been a fan favorite, the brand boasts a full pantry of craveable bites the whole family can enjoy, including Garden Veggie™ Puffs, Garden Veggie™ Wavy Chips, Garden Veggie™ Stacked Chips and the recently launched Garden Veggie™ Flavor Burst™ Tortilla Chips. Introduced in February 2024 to incredibly positive reception, Flavor Burst answered an unmet need for a better-for-you, flavored tortilla chip in the snacking aisle and is the #1-selling, better-for-you salty snack new product launch of 20242

Developed by creative agency BrandFuel Co., the YUMbelievably Delicious campaign will debut first in the U.S. and later in Canada with 15-second and six-second video ads, as well as a variety of static assets, for use in national connected TV, online video and retail media. The integrated brand experience will be further supported with social media, consumer promotions and PR programming as it is embedded in 2024 and beyond.

For a taste of YUMbelievably Delicious, visit the brand's YouTube page HERE.

1Source: Mintel Better For You Snacking 2024
2Source: SPINS, Total US-Multi Outlet, YTD Data Ending 6.16.2024, NPI SS Chips & Pretzels & Snacks, Dollar Sales 

About Garden Veggie Snacks™
Garden Veggie Snacks, part of the Hain Celestial Group family of brands, is a leader in the better-for-you snacking category, offering a range of delicious snacks that cater to the tastes of both parents and kids. Garden Veggie Snacks are available in a variety of formats to deliver distinctive snacking moments including; classic Garden Veggie Straws®, Garden Veggie™ Puffs, Garden Veggie™ Wavy Chips, Garden Veggie™ Stacked Chips and Garden Veggie™ Flavor Burst™ Tortilla Chips. With a focus on better-for-you fun and flavor, Garden Veggie Snacks is committed to bringing joy and happiness to families through every bite.

About The Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial's products across snacks, baby/kids, beverages, meal preparation, and personal care, are marketed and sold in over 75 countries around the world. Our leading brands include Garden Veggie Snacks™, Terra® chips, Garden of Eatin'® snacks, Hartley's® jelly, Earth's Best® and Ella's Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully®, Yorkshire Provender®, New Covent Garden® and Imagine® soups, Yves® and Linda McCartney's® (under license) meat-free, and Avalon Organics® personal care, among others. For more information, visit hain.com and LinkedIn.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/garden-veggie-snacks-sparks-imagination-and-fun-in-new-yumbelievably-delicious-campaign-302220279.html

SOURCE The Hain Celestial Group, Inc

FAQ

What is Garden Veggie Snacks' new campaign called?

Garden Veggie Snacks' new campaign is called 'YUMbelievably Delicious'.

What products are included in Garden Veggie Snacks' portfolio?

Garden Veggie Snacks' portfolio includes Garden Veggie Straws®, Garden Veggie™ Puffs, Garden Veggie™ Wavy Chips, Garden Veggie™ Stacked Chips, and Garden Veggie™ Flavor Burst™ Tortilla Chips.

When was the Garden Veggie™ Flavor Burst™ Tortilla Chips launched?

The Garden Veggie™ Flavor Burst™ Tortilla Chips were launched in February 2024.

How is Garden Veggie Snacks' new campaign being promoted?

The campaign is being promoted through 15-second and six-second video ads, static assets on national connected TV, online video, retail media, social media, consumer promotions, and PR programming.

Hain Celestial Group Inc

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