Thompson Hotels Presents A Taste of Thompson Chef Series – An Innovative Culinary Experience Celebrating Prolific Chefs Ludo Lefebvre, Quentin Garcia, and Enrique Olvera

Rhea-AI Summary

Hyatt Hotels (NYSE:H) announces the A Taste of Thompson Chef Series, an innovative content and dining series featuring renowned chefs Ludo Lefebvre, Quentin Garcia, and Enrique Olvera at Thompson Hotels properties. The series offers a glimpse into the chefs' lives and culinary journeys through YouTube, Instagram, and Facebook content, culminating in exclusive ticketed dining experiences from December 2024 to early 2025.

Each chef will host a unique event: Lefebvre at Thompson Denver (Dec 10, 2024), Garcia at Thompson Palm Springs (Jan 15, 2025), and Olvera at The Cape, A Thompson Hotel (early 2025). The series is part of Thompson Hotels' Culture Lives Here platform, aiming to showcase authentic culinary culture and provide guests with intimate access to world-class chefs shaping the culinary landscape.

Positive

• Launch of innovative culinary content and dining series featuring renowned chefs
• Expansion of Thompson Hotels' Culture Lives Here platform
• Potential for increased brand awareness and guest engagement through exclusive experiences
• Collaboration with MICHELIN Key property for one of the dining events

Negative

• None.

Insights

Market Research Analyst

This announcement of the "A Taste of Thompson Chef Series" by Hyatt's Thompson Hotels brand is an interesting marketing initiative, but likely has minimal direct financial impact. While it may enhance brand awareness and potentially drive some incremental revenue, it's not a major business development that would significantly move the needle for a company of Hyatt's size.

The series features collaborations with renowned chefs at select Thompson properties, aiming to create unique culinary experiences and content. This aligns with broader industry trends of hotels leveraging experiential offerings and partnerships to differentiate themselves. However, the scope (only three chefs/properties initially) suggests this is more of a brand-building exercise than a major revenue driver.

For investors, this initiative demonstrates Hyatt's continued focus on enhancing its lifestyle brands and creating unique guest experiences. It may help Thompson Hotels maintain its positioning in the competitive luxury lifestyle segment. However, without specific financial projections or metrics, it's difficult to quantify the potential impact on Hyatt's overall performance.

While innovative marketing can contribute to long-term brand value, investors should focus more on broader industry trends, Hyatt's overall financial performance and its ability to drive revenue per available room (RevPAR) growth across its portfolio.

The Brand’s Culture Lives Here Platform Grows with a New Content and Dining Series that Offers Exclusive Access to World-Class Chefs Shaping Culinary Culture

CHICAGO--(BUSINESS WIRE)-- Today, Hyatt Hotels Corporation (NYSE:H) announces the A Taste of Thompson Chef Series, an innovative content and dining series with esteemed leading chefs and restaurateurs at Thompson Hotels properties: Ludo Lefebvre (of Chez Maggy at Thompson Denver), Quentin Garcia (of newly opened Lola Rose Grand Mezze at Thompson Palm Springs), and Enrique Olvera (of Manta at The Cape, a Thompson Hotel in Cabo San Lucas, Mexico). The new series offers audiences a look into the daily lives of these acclaimed culinary creatives, and an immersion into the distinct culinary culture they have each established within their respective communities.

Ludo Lefebvre, chef/owner of Chez Maggy at Thompson Denver. (Photo: Business Wire)

“A Taste of Thompson Chef Series offers a rare, intimate glimpse into the unique backgrounds and culinary journeys of our chefs, showcasing how their personal stories and experiences influence their cooking styles, revealing a side of them beyond the chef’s coat,” said Crystal Vinisse Thomas, vice president and global brand leader, lifestyle & luxury brands, Hyatt. “Building on Thompson Hotels’ ability to identify the best culinary collaborations that promise to bring authentic culture to the guest experience, this series pulls back the curtain on prolific chefs, Ludo, Quentin and Enrique – the food they are most passionate about, and how they are shifting today’s culinary landscape within and beyond the walls of their kitchens.”

As part of Thompson Hotels’ thriving Culture Lives Here platform, this series will foster a once-in-a-lifetime opportunity for guests, locals, and savvy foodies to become immersed in the worlds and homes of each chef through captivating content and a unique dining experience.

MEET THE CHEFS

The content series, rolling out exclusively on YouTube, Instagram, and Facebook includes three human-first chapters showcasing a theme central to the chef’s ethos – the meaning of family and sacrifice with Chef Ludo (live now HERE), importance of hustle and balance with Chef Quentin (stay tuned this winter) and ‘lo viejo es nuevo, lo nuevo es viejo’ meaning what's old is new, what's new is old with Chef Enrique (stay tuned early next year). Within the episodes, each of their unique lifestyles is highlighted, shedding light onto their intentional techniques, formal and informal culinary training, work-life balance, and inspiration from their heritage.

DINING EXPERIENCES

Each chef’s journey will culminate with a bespoke, ticketed dining experience, bringing the storytelling from the screen to the table for attendees to witness the chefs in their respective elements for one night only. Curated and hosted by the globally renowned chefs, these once-in-a-lifetime dinners will invite attendees into each chef’s kitchens and inner circles, complete with behind-the-scenes looks, special stories, and more, available only to those in attendance. Featuring a thoughtfully crafted menu reflecting the chefs’ individual stories and journeys, the delectable dishes and accompanying beverages will showcase the artistry and ingenuity of each chef. These lively evenings of conversation, connection, and inspiration will take place in December 2024 through early 2025 and include:

The Meaning of Family and Sacrifice with Ludo Lefebvre: Chef Ludo’s revolutionary and bold spin on French gastronomy will be highlighted at Thompson Denver’s Chez Maggy on Tuesday, December 10, 2024.

“It is an honor to share my culinary life story with Thompson Hotels guests – from learning discipline in the kitchen and special moments cooking with my grandmother, to taking a leap to hone my craft in the U.S. and as I get older, creating food memories with my family,” said Chef Ludo Lefebvre, award-winning French restaurateur, pop-up impresario, author, television personality and owner of Chez Maggy at Thompson Denver. “I look forward to welcoming guests and locals for a celebration at Chez Maggy that brings my journey as a chef to life, with stories and traditions behind every dish.”

The Importance of Hustle and Balance with Quentin Garcia: This immersive evening will spotlight Chef Quentin’s elevated approach to Levantine cuisine at Thompson Palm Springs’ Lola Rose Grand Mezze on Wednesday, January 15, 2025.

“It's a special privilege to take Thompson Hotels’ guests on my adventure of becoming a chef, beginning at the age of 11 years old, to Denmark and now back in my hometown to launch Thompson Palm Springs,” said Chef Quentin Garcia, French-trained, Mediterranean-inspired California native and Executive Chef of Lola Rose Grand Mezze at Thompson Palm Springs. “All that I’ve learned in my career, including fostering community within the culture of my kitchen, drawing inspiration and balance through my natural surroundings, and more, will be showcased with a special menu and evening at Lola Rose Grand Mezze.”

‘Lo Viejo es Nuevo, Lo Nuevo es Viejo’ (What's Old is New, What's New is Old) with Enrique Olvera: Chef Enrique’s global vision for Mexican cuisine will come to life at 2024 MICHELIN Key property, The Cape, A Thompson Hotel’s restaurant Manta in early 2025.

“For me, cooking has always been about bringing the authentic flavors of my Mexican heritage to modern diners, and it’s been a pleasure to share my unique story with Thompson Hotels,” said Chef Enrique Olvera, esteemed Mexican chef, industry innovator, restauranteur, TV personality, author, and creative chef of Manta at The Cape, a Thompson Hotel. “The name of our restaurant, Manta has a double meaning that symbolizes the kitchen's focus on seafood as in 'manta ray,' while manta also serves as the Spanish word for canvas. This conveys the idea of freedom in artistic expression that we hope everyone can feel in the dishes we create.”

Culture Lives Here is a platform that spans the Thompson Hotels portfolio, honoring and celebrating the creators, risk-takers, and trailblazers who are making a significant impact across different facets of culture like art, music, food, design, and more. This includes annual collaborations with emerging local talent driving on-the-ground cultural legacies and futures through Culture Shifter Collaborations, taking place in late 2024 through early 2025 in Washington DC, Palm Springs, Madrid, and Houston, and more chances for culinary moments through A Taste of Thompson Dinner Parties – personalized, bookable dining experiences where hosts can be true arbiters of local culture, while making the feat of hosting effortless.

View the series’ first episode with Chef Ludo HERE on YouTube as well as on Instagram and Facebook, and look out for Chef Quentin’s and Chef Enrique’s to come.

To reserve a ticket to the Thompson Denver dining experience, please visit the reservation page HERE. As an extension of World of Hyatt’s reimagined program benefits, members can redeem an exclusive ticketing package via the FIND Experiences platform. In addition to a multi-course meal with wine pairing option, these include meet-and-greets with the chefs, hotel stays and more, designed to inspire holistic moments of discovery for members. Reserve the FIND Experiences package HERE and stay tuned to reserve The Cape and Thompson Palm Springs’ tickets, slated to go live soon.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Thompson Hotels:

Thompson Hotels have transformed conventional hospitality into dynamic cultural moments inspired by the surrounding streets since the brand’s first hotel opened in downtown NYC more than 20 years ago. Today, the brand continues to channel local creative energy into its expanding international portfolio of properties, with restaurants helmed by top culinary names, lobbies that double as cultural epicenters, boundary-pushing music programs, and more. The result is a magnetic hub built for collective gathering, where distinct design is an ethos and a signature part of the guest experience. Each hotel serves as an inspiring home base for guests and creatives alike to connect with each other and what moves culture forward. The Thompson Hotels portfolio of luxury lifestyle hotels currently includes The Beekman, Gild Hall and Thompson Central Park New York in New York City; Thompson Houston; Thompson Washington D.C.; Thompson Nashville; Thompson Seattle; Thompson Chicago; The Cape in Los Cabos, Mexico; Thompson Palm Springs; Thompson Playa del Carmen on Mexico’s Riviera Maya; Thompson Zihuatanejo on Mexico’s Pacific Coast; Thompson Dallas, Thompson San Antonio, and Thompson Austin in Texas; Thompson Savannah; Thompson Hollywood; Thompson Atlanta – Buckhead; Thompson Denver; and Thompson Madrid in Spain. Follow @ThompsonHotels on Facebook, X, and Instagram for news and updates. For more information, please visit www.thompsonhotels.com.

About Hyatt Hotels Corporation:

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241022916985/en/

Patrice Henry

Hyatt

Patrice.Henry@hyatt.com

Source: Hyatt Hotels Corporation

FAQ

What is the A Taste of Thompson Chef Series announced by Hyatt Hotels (NYSE:H)?

The A Taste of Thompson Chef Series is an innovative content and dining series featuring renowned chefs Ludo Lefebvre, Quentin Garcia, and Enrique Olvera at Thompson Hotels properties. It includes online content and exclusive ticketed dining experiences from December 2024 to early 2025.

When and where will the A Taste of Thompson Chef Series dining experiences take place?

The dining experiences will take place from December 2024 to early 2025. Ludo Lefebvre will host at Thompson Denver on December 10, 2024, Quentin Garcia at Thompson Palm Springs on January 15, 2025, and Enrique Olvera at The Cape, A Thompson Hotel in early 2025.

How can guests participate in the A Taste of Thompson Chef Series announced by Hyatt (NYSE:H)?

Guests can participate by watching content on YouTube, Instagram, and Facebook, and by purchasing tickets to the exclusive dining experiences. World of Hyatt members can also redeem points for special packages through the FIND Experiences platform.

What is the purpose of the A Taste of Thompson Chef Series launched by Hyatt Hotels (NYSE:H)?

The series aims to offer audiences an intimate look into the lives of acclaimed chefs, showcase authentic culinary culture, and provide guests with exclusive access to world-class chefs shaping the culinary landscape as part of Thompson Hotels' Culture Lives Here platform.