STOCK TITAN

Move More, Earn More: World of Hyatt and Peloton Reward Members for Prioritizing Wellbeing

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

World of Hyatt and Peloton have announced a collaboration that allows World of Hyatt members to earn points for completing Peloton workouts at 700+ participating Hyatt hotels worldwide. Members can earn 100 Bonus Points per completed workout on up to 10 qualifying workouts of at least 20 minutes per month, with the potential to earn up to 12,000 Bonus Points per year. This initiative makes World of Hyatt the first loyalty program to reward members for Peloton workouts on property globally.

The collaboration also offers special benefits for World of Hyatt Credit Cardmembers, including 2X Bonus Points per $1 USD spent on Peloton equipment and subscriptions. Additionally, World of Hyatt members can enjoy discounts on Peloton equipment and extended free trials for the Peloton App One Membership. The partnership aims to enhance guests' wellbeing routines while traveling and provide more opportunities to earn points towards future bookings, upgrades, and experiences.

World of Hyatt e Peloton hanno annunciato una collaborazione che consente ai membri di World of Hyatt di guadagnare punti completando gli allenamenti Peloton in oltre 700 hotel Hyatt partecipanti in tutto il mondo. I membri possono guadagnare 100 Punti Bonus per ogni allenamento completato fino a un massimo di 10 allenamenti qualificanti di almeno 20 minuti al mese, con la possibilità di guadagnare fino a 12.000 Punti Bonus all'anno. Questa iniziativa rende World of Hyatt il primo programma di fidelizzazione a premiare i membri per gli allenamenti Peloton nelle strutture a livello globale.

La collaborazione offre anche vantaggi speciali per i titolari della World of Hyatt Credit Card, inclusi 2X Punti Bonus per ogni $1 USD speso in attrezzatura Peloton e abbonamenti. Inoltre, i membri di World of Hyatt possono godere di sconti su attrezzature Peloton e di periodi di prova gratuiti estesi per il Peloton App One Membership. La partnership mira a migliorare le routine di benessere degli ospiti durante i viaggi e a fornire maggiori opportunità di guadagnare punti per future prenotazioni, aggiornamenti ed esperienze.

World of Hyatt y Peloton han anunciado una colaboración que permite a los miembros de World of Hyatt ganar puntos por completar entrenamientos de Peloton en más de 700 hoteles Hyatt participantes en todo el mundo. Los miembros pueden ganar 100 Puntos Bonus por cada entrenamiento completado en un máximo de 10 entrenamientos calificados de al menos 20 minutos al mes, con el potencial de ganar hasta 12,000 Puntos Bonus al año. Esta iniciativa convierte a World of Hyatt en el primer programa de lealtad que recompensa a los miembros por los entrenamientos de Peloton en sus instalaciones a nivel mundial.

La colaboración también ofrece beneficios especiales para los titulares de la tarjeta de crédito World of Hyatt, incluyendo 2X Puntos Bonus por cada $1 USD gastado en equipo y suscripciones de Peloton. Además, los miembros de World of Hyatt pueden disfrutar de descuentos en equipos de Peloton y períodos de prueba gratuitos extendidos para la Membresía de la Peloton App One. La asociación busca mejorar las rutinas de bienestar de los huéspedes mientras viajan y proporcionar más oportunidades para ganar puntos hacia futuras reservas, mejoras y experiencias.

월드 오브 하얏트(World of Hyatt)와 펠로톤(Peloton)이 협력을 발표하여 월드 오브 하얏트 회원이 전 세계 700개 이상의 참여 하얏트 호텔에서 펠로톤 운동을 완료함으로써 포인트를 적립할 수 있게 되었습니다. 회원들은 월 20분 이상 걸리는 최대 10회의 적격 운동을 완료할 때마다 100 보너스 포인트를 받을 수 있으며, 연간 최대 12,000 보너스 포인트를 적립할 수 있는 가능성을 제공합니다. 이 initiative는 월드 오브 하얏트를 전 세계적으로 펠로톤 운동을 숙소에서 보상하는 첫 번째 로열티 프로그램으로 만듭니다.

협업은 또한 월드 오브 하얏트 신용카드 소지자에게 펠로톤 장비 및 구독에 대해 지출한 $1 USD당 2배 보너스 포인트를 포함한 특별 혜택을 제공합니다. 또한 월드 오브 하얏트 회원은 펠로톤 장비에 대한 할인과 펠로톤 앱 원 멤버십의 무료 시험 기간 연장 혜택을 누릴 수 있습니다. 이 파트너십은 여행 중 손님들의 웰빙 루틴을 향상시키고 향후 예약, 업그레이드 및 경험을 위한 포인트를 적립할 수 있는 더 많은 기회를 제공합니다.

World of Hyatt et Peloton ont annoncé une collaboration qui permet aux membres de World of Hyatt de gagner des points en complétant des entraînements Peloton dans plus de 700 hôtels Hyatt participants à travers le monde. Les membres peuvent gagner 100 Points Bonus par entraînement complété pour un maximum de 10 entraînements qualifiants d'au moins 20 minutes par mois, avec la possibilité de gagner jusqu'à 12 000 Points Bonus par an. Cette initiative fait de World of Hyatt le premier programme de fidélité à récompenser les membres pour les entraînements Peloton sur les lieux à l'échelle mondiale.

La collaboration offre également des avantages spéciaux aux détenteurs de la World of Hyatt Credit Card, y compris 2X Points Bonus pour chaque $1 USD dépensé en équipements et abonnements Peloton. De plus, les membres de World of Hyatt peuvent bénéficier de réductions sur les équipements Peloton et d'essais gratuits prolongés pour l'abonnement à l'application Peloton One. Le partenariat vise à améliorer les routines de bien-être des invités lors de leurs voyages et à fournir davantage d'opportunités pour gagner des points pour de futures réservations, surclassements et expériences.

World of Hyatt und Peloton haben eine Zusammenarbeit angekündigt, die es Mitgliedern von World of Hyatt ermöglicht, Punkte für die Absolvierung von Peloton-Workouts in über 700 teilnehmenden Hyatt Hotels weltweit zu sammeln. Mitglieder können 100 Bonuspunkte pro absolvierten Workout für bis zu 10 qualifizierte Workouts von mindestens 20 Minuten pro Monat verdienen, mit der Möglichkeit, bis zu 12.000 Bonuspunkte pro Jahr zu verdienen. Diese Initiative macht World of Hyatt zum ersten Loyalitätsprogramm, das Mitglieder weltweit für Peloton-Workouts in den Hotels belohnt.

Die Zusammenarbeit bietet auch spezielle Vorteile für Inhaber der World of Hyatt Kreditkarte, darunter 2X Bonuspunkte für jeden ausgegebenen Dollar ($1 USD) für Peloton-Ausrüstung und Abonnements. Darüber hinaus können Mitglieder von World of Hyatt Rabatte auf Peloton-Ausrüstung und verlängerte kostenlose Testphasen für das Peloton App One-Abonnement genießen. Die Partnerschaft zielt darauf ab, das Wohlbefinden der Gäste während des Reisens zu fördern und mehr Möglichkeiten zu bieten, Punkte für zukünftige Buchungen, Upgrades und Erlebnisse zu verdienen.

Positive
  • World of Hyatt members can earn up to 12,000 Bonus Points per year through Peloton workouts
  • Collaboration expands to 700+ participating Hyatt hotels worldwide
  • World of Hyatt Credit Cardmembers earn 2X Bonus Points on Peloton equipment and subscriptions
  • Partnership enhances guest wellbeing offerings and loyalty program benefits
Negative
  • None.

Insights

This collaboration between World of Hyatt and Peloton is an interesting move in the hospitality industry, but its immediate impact on Hyatt's stock is likely to be minimal. Here's why:

  • The partnership enhances Hyatt's loyalty program, potentially increasing customer retention and attracting health-conscious travelers.
  • It differentiates Hyatt from competitors by being the first to offer points for in-hotel Peloton workouts.
  • The deal may lead to increased brand visibility and cross-promotion opportunities.

However, the financial impact is likely to be :

  • The point rewards (100 Bonus Points per workout, max 12,000 per year) are relatively small.
  • The program is to 700+ participating hotels, not the entire Hyatt portfolio.
  • It's unclear how many guests will actually use this feature regularly.

Long-term, this could contribute to Hyatt's brand positioning as a wellness-focused hotel chain, potentially driving incremental revenue. But investors shouldn't expect significant short-term financial gains from this partnership alone.

World of Hyatt becomes first loyalty program to reward its members for completing Peloton workouts on property

CHICAGO--(BUSINESS WIRE)-- World of Hyatt in collaboration with Peloton (NASDAQ: PTON) announces that beginning today, World of Hyatt members can earn points for Peloton workouts completed on a Peloton Bike or Peloton Row at 700+ participating Hyatt hotels around the world. Grounded in listening and care, the collaboration provides World of Hyatt members more opportunities to earn points to apply towards future bookings, upgrades and experiences as they practice their wellbeing while traveling.

World of Hyatt becomes first loyalty program to reward its members for completing Peloton workouts on property (Photo: Business Wire)

World of Hyatt becomes first loyalty program to reward its members for completing Peloton workouts on property (Photo: Business Wire)

Be More Rewarded

World of Hyatt and Peloton Members who link their World of Hyatt account to their Peloton member account can earn 100 Bonus Points per completed workout on up to 10 qualifying workouts of at least 20 minutes per month on Peloton equipment at participating Hyatt hotels. Through this collaboration, members can earn up to 12,000 Bonus Points per year through this collaboration. World of Hyatt members who don’t already have a Peloton account can create one for free at participating Hyatt hotels in the U.S., Canada, U.K., Germany, Austria and Australia.

“We have taken feedback from our guests and members that they want to keep their routines while traveling,” says TJ Abrams, Vice President of Global Wellbeing, Hyatt. “This new collaboration ensures guests can be at their best while on the road by making their wellbeing routines easier and more rewarding. “As the first hospitality loyalty program to give members the opportunity to earn points for Peloton workouts on property globally, we take pride in elevating care for all so they can live healthy, happy and fulfilled lives.”

Beyond completing equipment-based workouts for points, World of Hyatt members and guests can also enjoy in-room Peloton content, including options like stretching routines and body weight workouts at nearly 400 hotels.

Game Changing Benefits with World of Hyatt

In teaming up with Peloton, World of Hyatt members and Hyatt colleagues can take advantage of special, limited-time offers, including:

  • World of Hyatt Cardmember Perks: World of Hyatt Credit Cardmembers can earn 2X Bonus Points per $1 USD spent on Peloton® equipment and subscriptions when purchased directly from Peloton®.
  • Peloton Equipment Deals: For a limited time, World of Hyatt members can get $100 off Peloton® Bikes, Row and Tread, and $25 off Peloton® Guide. New Peloton members can also try an extended free 60-day trial* to the Peloton® App One Membership.
  • Peloton’s All for One Festival: As this year’s official hospitality sponsor of All for One Festival, Peloton’s annual fitness festival, World of Hyatt members were able to book exclusive VIP access to curated member events at Peloton’s New York and London studios via World of Hyatt’s FIND experiences platform.

"With Hyatt, we are making it easier and more rewarding than ever for Peloton Members and Hyatt guests to do more of what they love while they travel," said Greg Hybl, Senior Vice President and General Manager of Peloton for Business. "By integrating Peloton equipment and our world-class content into Hyatt hotels in markets where we operate, together we're redefining what it means to stay active and motivated on the road, delivering innovative ways to support the wellbeing of guests no matter how they choose to work out.”

To further expand access to Peloton's award-winning classes for mind and body, participating Hyatt hotels will have access to a unique set of non-equipment-based Peloton classes that will be available to corporate meeting and conference attendees, enabling them to re-energize while they work.

In the future, the collaboration may bring the Peloton experience to Hyatt hotels in other markets and World of Hyatt members can look forward to more exclusive access to upcoming experiences. For more information on how to link World of Hyatt and Peloton accounts and to stay informed on new member-only experiences, visit Hyatt.com/Peloton.

To learn more about how Hyatt is encouraging guests to ‘Be More Here’ through best-in-class wellbeing offerings, visit www.hyatt.com.

*New Memberships only. Terms apply Credit card required. After your trial, App One Membership is $12.99/mo and App+ Membership is $24/mo. Cancel any time before trial ends to avoid charges. Visit http://onepeloton.com/membership-terms to learn more.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

About World of Hyatt

World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in Hyatt’s Timeless Collection, including in the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, and UrCove brands; Boundless Collection, including in the Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt® brands; Independent Collection, including in The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt® brands; and Hyatt’s Inclusive Collection, including in the Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas brands. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With more than 48 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaboration with American Airlines AAdvantage®. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and Twitter.

About Peloton

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Hyatt Media Contact:

Gloria Kennett

Gloria.Kennett@hyatt.com

Peloton Media Contact:

Jaisa Dominguez

press@onepeloton.com

Source: Hyatt Hotels Corporation

FAQ

How many Bonus Points can World of Hyatt members earn per Peloton workout at Hyatt hotels?

World of Hyatt members can earn 100 Bonus Points per completed Peloton workout of at least 20 minutes at participating Hyatt hotels.

What is the maximum number of Bonus Points a World of Hyatt member can earn annually through Peloton workouts?

World of Hyatt members can earn up to 12,000 Bonus Points per year through Peloton workouts at participating Hyatt hotels.

How many Hyatt hotels offer Peloton equipment for this collaboration?

Over 700 participating Hyatt hotels worldwide offer Peloton equipment for this collaboration.

What special offer is available for World of Hyatt Credit Cardmembers regarding Peloton purchases?

World of Hyatt Credit Cardmembers can earn 2X Bonus Points per $1 USD spent on Peloton equipment and subscriptions when purchased directly from Peloton.

Hyatt Hotels Corporation

NYSE:H

H Rankings

H Latest News

H Stock Data

14.98B
40.68M
3.59%
112.17%
4.44%
Lodging
Hotels & Motels
Link
United States of America
CHICAGO