Destination by Hyatt Brand Set to Debut in the Caribbean With Cas en Bas Beach Resort
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Insights
The introduction of the Destination by Hyatt brand to the Caribbean, specifically with the Cas en Bas Beach Resort in St. Lucia, represents a strategic expansion in a leisure market with significant growth potential. The resort's positioning between two award-winning golf courses and a white sand beach, coupled with its range of high-end amenities, targets affluent global travelers seeking luxury combined with unique experiences. The resort's offerings, such as personalized excursions and vibe-led fitness programs, are designed to differentiate it from traditional hotel experiences in the region.
From a market perspective, the development of Cas en Bas Beach Resort aligns with the broader trend of experiential travel, where guests are looking for more than just accommodation; they seek immersive, culturally rich experiences. This trend has been driving the luxury segment of the hospitality industry and Hyatt's investment in such a property indicates a response to consumer demand. The resort's planned opening in late 2024 also suggests confidence in the post-pandemic recovery of the travel sector, particularly in high-end leisure destinations.
Hyatt's expansion into the Caribbean with a new luxury resort is a move that could potentially enhance the company's revenue streams and diversify its portfolio geographically. The luxury travel market is known for its higher margins and the introduction of a new property in a desirable location like St. Lucia could attract a segment of travelers willing to spend more on premium experiences. This can lead to increased average daily rates and occupancy levels, positively impacting Hyatt's bottom line.
The announcement may also have implications for Hyatt's stock (NYSE: H), as investors often react to growth initiatives, particularly in emerging or underserved markets. However, the actual impact on the stock will depend on the execution of the resort's launch, its operational performance and how it contributes to Hyatt's overall financial health. It's important for investors to monitor the progress of the resort's development and the company's performance in the leisure segment over time.
The debut of Cas en Bas Beach Resort in St. Lucia signifies an important milestone for Hyatt, marking its first Destination by Hyatt brand in the Caribbean. This expansion taps into the growing demand for personalized and authentic travel experiences. The resort's strategic location and the range of amenities, including an Olympic-sized swimming pool, fitness center and luxurious spa, are tailored to enhance the guest experience and cater to both leisure and wellness tourism trends.
St. Lucia's accessibility via direct flights from major cities increases the resort's potential to attract international visitors. The island's reputation as a tropical paradise, combined with Hyatt's brand recognition and loyalty program, could make Cas en Bas Beach Resort a competitive player in the Caribbean luxury resort market. The long-term success of this venture will hinge on maintaining high service standards and delivering the promised unique Caribbean lifestyle to travelers.
Idyllically situated on the northern tip of
Nestled on the northern tip of
“We’re honored to collaborate with Wellington Estates to bring the Destination by Hyatt brand to the
Cas en Bas Beach Resort will feature 90 refreshingly contemporary residential-style studio, 1- and 2- bedroom suites featuring expansive open plan living including private balconies or garden terraces and kitchenettes.
A getaway for global travelers, Cas en Bas Beach Resort will offer the perfect balance of adventure and luxury. A range of offerings for both guests and locals alike will include engaging nightlife programming and on-property events to dynamic dining options curated by internationally renowned and French Culinary Institute-trained Chef Marc Marrone, including an elegant, modern designed sports pub, rooftop bar, feature restaurant, cafe, poolside, and beach club offerings. Guests and residents will also have exclusive access to the resort's amenities including an Olympic-sized swimming pool, retail market, fitness center and luxurious spa.
Guests looking for immersive experiences can discover St. Lucia’s most cherished offerings with personalized excursions and individualized planning support from the resort’s Experience Concierge. After its opening, the vibrantly activated resort will also provide life-enriching experiences including vibe led fitness programs and curated music throughout the resort.
“Currently in
With direct flights from major cities such as
To learn more information about the Cas en Bas Beach Resort, visit, www.casenbasbeachresort.com.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Destination by Hyatt
The Destination by Hyatt brand is a diverse collection of independent hotels, resorts and residences that are individual at heart yet connected by a commitment to embody the true spirit of each location. Ranging from upper-upscale to luxury, each property is purposefully crafted to be a place of immersive discoveries, authentic design, and warm and welcoming service. As an honored host, each Destination by Hyatt location connects guests to both people and place—offering a sense of belonging that invites all to make our destination yours. For more information, visit destinationbyhyatt.com. Follow the Destination by Hyatt brand on Instagram: @destinationhotels, Twitter: @Destination, and Facebook: Destination Hotels.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; the pace and consistency of recovery following the COVID-19 pandemic and the long-term effects of the pandemic, additional resurgence, or COVID-19 variants, including with respect to global and regional economic activity, travel limitations or bans, the demand for travel, transient and group business, and levels of consumer confidence; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants or other pandemics, epidemics or other health crises; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations, including with respect to our acquisition of Apple Leisure Group and Dream Hotel Group and the successful integration of each business; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations;; and other risks discussed in the Company’s filings with the
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Anna Sczepanski
Anna.sczepanski@hyatt.com
312-780-5140
Source: Hyatt Hotels Corporation
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