Be More Outdoors: World of Hyatt Announces Exclusive Alliance with Under Canvas, the Leader in Upscale Outdoor Hospitality, Adding More Immersive Experiences for Guests and Members
World of Hyatt has announced an exclusive alliance with Under Canvas, a leader in upscale outdoor hospitality. This partnership allows World of Hyatt members to earn and redeem points for stays at 13 Under Canvas outdoor resorts, including the new luxury ULUM Moab. The alliance provides access to unique experiences near iconic U.S. national parks and outdoor destinations.
Under Canvas offers safari-inspired tents with luxury amenities and complimentary activities. Five of their 'Grand Circle' camps are DarkSky-certified, emphasizing their commitment to minimizing environmental impact. The partnership aims to meet the growing demand for immersive nature experiences while expanding Hyatt's luxury portfolio.
World of Hyatt ha annunciato un'alleanza esclusiva con Under Canvas, un leader nell'ospitalità di lusso all'aperto. Questa partnership consente ai membri di World of Hyatt di guadagnare e riscattare punti per soggiorni in 13 resort all'aperto di Under Canvas, incluso il nuovo lusso ULUM Moab. L'alleanza offre accesso a esperienze uniche vicino ai iconici parchi nazionali e alle mete all'aperto degli Stati Uniti.
Under Canvas offre tende ispirate ai safari con servizi di lusso e attività gratuite. Cinque dei loro campi 'Grand Circle' sono certificati DarkSky, sottolineando il loro impegno a ridurre l'impatto ambientale. La partnership mira a soddisfare la crescente domanda di esperienze immersive nella natura, ampliando al contempo il portafoglio di lusso di Hyatt.
World of Hyatt ha anunciado una alianza exclusiva con Under Canvas, un líder en la hospitalidad de lujo al aire libre. Esta asociación permite a los miembros de World of Hyatt ganar y canjear puntos para estancias en 13 resorts al aire libre de Under Canvas, incluido el nuevo lujo ULUM Moab. La alianza proporciona acceso a experiencias únicas cerca de los icónicos parques nacionales y destinos al aire libre de EE.UU.
Under Canvas ofrece tiendas inspiradas en safaris con comodidades de lujo y actividades gratuitas. Cinco de sus campamentos 'Grand Circle' están certificados DarkSky, enfatizando su compromiso de minimizar el impacto ambiental. La asociación busca satisfacer la creciente demanda de experiencias inmersivas en la naturaleza mientras expande el portafolio de lujo de Hyatt.
하얏트 월드가 고급 아웃도어 환대의 선두주자인 언더 캔버스와 독점적인 제휴를 발표했습니다. 이 파트너십을 통해 하얏트 월드 회원들은 포인트를 적립하고 사용할 수 있으며, 새로운 럭셔리 ULUM 모압을 포함한 13개의 언더 캔버스 아웃도어 리조트에서 숙박할 수 있습니다. 이 제휴는 미국의 상징적인 국립공원과 아웃도어 관광지 근처에서 독특한 경험을 제공하는 것을 목표로 합니다.
언더 캔버스는 고급 편의 시설과 무료 활동이 포함된 사파리 영감을 받은 텐트를 제공합니다. 그들의 '그랜드 서클' 캠프 중 다섯 곳은 다크스카이 인증을 받았으며, 이는 환경 영향을 최소화하겠다는 그들의 약속을 강조합니다. 이번 파트너십은 점점 더 증가하는 몰입형 자연 경험에 대한 수요를 충족하고 하얏트의 럭셔리 포트폴리오를 확장하는 것을 목표로 합니다.
World of Hyatt a annoncé une alliance exclusive avec Under Canvas, un leader de l'hospitalité haut de gamme en plein air. Ce partenariat permet aux membres de World of Hyatt de gagner et d'échanger des points pour des séjours dans 13 complexes hôteliers en plein air d'Under Canvas, y compris le nouveau luxe ULUM Moab. L'alliance donne accès à des expériences uniques à proximité des parcs nationaux emblématiques des États-Unis et des destinations de plein air.
Under Canvas propose des tentes inspirées des safaris avec des équipements de luxe et des activités gratuites. Cinq de leurs camps 'Grand Circle' sont certifiés DarkSky, soulignant leur engagement à minimiser l'impact environnemental. Le partenariat vise à répondre à la demande croissante d'expériences immersives dans la nature tout en élargissant le portefeuille de luxe de Hyatt.
World of Hyatt hat eine exklusive Partnerschaft mit Under Canvas angekündigt, einem führenden Anbieter in der hochwertigen Outdoor-Hotellerie. Diese Partnerschaft ermöglicht es den Mitgliedern von World of Hyatt, Punkte zu sammeln und einzulösen für Aufenthalte in 13 Outdoor-Resorts von Under Canvas, einschließlich des neuen Luxus ULUM Moab. Die Allianz bietet Zugang zu einzigartigen Erlebnissen in der Nähe von ikonischen US-Nationalparks und Outdoor-Zielen.
Under Canvas bietet safari-inspirierte Zelte mit luxuriösen Annehmlichkeiten und kostenlosen Aktivitäten an. Fünf ihrer 'Grand Circle'-Campgrounds sind DarkSky-zertifiziert, was ihr Engagement zur Minimierung der Umweltauswirkungen unterstreicht. Die Partnerschaft zielt darauf ab, der wachsenden Nachfrage nach immersiven Naturexperiences gerecht zu werden und gleichzeitig das Luxusportfolio von Hyatt zu erweitern.
- Expansion of Hyatt's luxury portfolio with 13 new outdoor resorts
- Access to unique, upscale experiences near U.S. national parks for World of Hyatt members
- Potential for increased member engagement and loyalty through new earning and redemption opportunities
- Alliance with an environmentally conscious brand (DarkSky-certified camps)
- None.
This alliance between World of Hyatt and Under Canvas marks a significant shift in the luxury travel landscape, blending high-end hospitality with outdoor experiences. The move reflects a growing trend in the travel industry towards experiential and nature-based luxury.
The partnership strategically positions Hyatt to capture a share of the burgeoning glamping market, estimated to reach
From an investor's perspective, this alliance offers several potential benefits:
- Diversification of Hyatt's portfolio, reducing reliance on traditional urban and resort properties
- Access to high-growth markets, particularly in proximity to national parks
- Enhancement of Hyatt's loyalty program, potentially increasing member retention and acquisition
- Alignment with growing consumer demand for sustainable and nature-based travel experiences
However, investors should also consider potential challenges:
- Seasonality of outdoor resorts may impact consistent revenue generation
- Higher operational costs and complexities associated with remote locations
- Potential environmental regulations or restrictions in sensitive areas
Overall, this move demonstrates Hyatt's adaptability to evolving travel trends and could position the company for growth in an emerging luxury segment.
The alliance between Hyatt and Under Canvas represents a significant step towards mainstreaming sustainable luxury travel. Under Canvas's commitment to environmental stewardship, as evidenced by their DarkSky certification and 'Mindful Approach' ethos, aligns with growing consumer demand for eco-conscious travel options.
Key sustainability aspects of this partnership include:
- Energy conservation: Use of low-level lighting and rechargeable battery packs
- Water conservation: Implementation of pull-chain showers and low-flow toilets
- Light pollution reduction: DarkSky certification for five 'Grand Circle' camps
- Minimal environmental impact: Camps designed to flow with natural topography
This initiative could potentially set a new standard for sustainable luxury in the hospitality industry. It may encourage other major hotel chains to incorporate similar eco-friendly practices, driving industry-wide change.
However, the increased foot traffic to these sensitive natural areas could pose environmental challenges. Hyatt and Under Canvas will need to carefully manage this balance to maintain their sustainability credentials.
For investors, this partnership demonstrates Hyatt's commitment to sustainability, which could enhance its ESG (Environmental, Social and Governance) profile. This is increasingly important for attracting socially responsible investors and meeting evolving regulatory requirements.
The success of this venture could pave the way for further expansion into sustainable luxury offerings, potentially creating new revenue streams while bolstering Hyatt's reputation as an environmentally conscious brand.
World of Hyatt members can now earn and redeem points for even more luxury and adventure-filled stays in some of the most iconic destinations throughout the
![ULUM Moab (Photo: Business Wire)](https://mms.businesswire.com/media/20240725324290/en/2196941/4/ULUM_MoabWeb_012.jpg)
ULUM Moab (Photo: Business Wire)
“Travelers are looking for new and unique experiences to reconnect with nature in off-the-beaten-path locations. By adding these luxury outdoor camps to World of Hyatt, we are bringing more memorable travel experiences for our guests and members,” said Mark Vondrasek, Chief Commercial Officer, Hyatt. “Hyatt offers one of the fastest-growing luxury portfolios globally and with the inclusion of these incredible Under Canvas camps in World of Hyatt, we continue to double down on this focus and bring immense value to our rapidly growing member base.”
Luxury Safari-Inspired Stays Near the Most Iconic
The Under Canvas and ULUM outdoor resorts offer World of Hyatt members some of the most sought-after and curated luxury outdoor experiences. Spread across spectacular destinations in the
Learn more about a few of the outdoor resorts, now bookable through World of Hyatt for the 2024 and 2025 seasons:
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Under Canvas Bryce Canyon: Sleep under endless star-filled skies in a Stargazer Tent or indulge in the celestial-themed culinary offerings at this camp, located just 15 minutes from
Bryce Canyon National Park inUtah . -
Under Canvas Grand Canyon: Get lost in 160 acres of secluded piñon and juniper forest in
Arizona , the camp is minutes away from the iconic natural wonders of theGrand Canyon . - Under Canvas Lake Powell-Grand Staircase: Discover the splendor of the American Southwest with endless outdoor experiences, from hiking mesas to chasing sunsets at Horseshoe Bend.
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Under Canvas Moab: Take the perfect getaway to explore the towering plateaus, sandstone cliffs and geologic wonders of Utah’s
Canyon Country . -
Under Canvas Zion: Wonder at the magic of the desert at this camp located near
Zion National Park inUtah , surrounded by sandstone cliffs, majestic red rock and wide-open skies. - ULUM Moab: Enjoy unparalleled luxury outdoor experiences at ULUM Moab, the first resort under the new ULUM brand, which was introduced by Under Canvas in 2023. Set across 200 acres, ULUM Moab extends architecture that embraces the contours of the land with a full-service restaurant, hot and cold dipping pools, a yoga deck, comfortable lounge spaces and more.
“Under Canvas is the leading outdoor resort company in
Notably, Under Canvas’ five “Grand Circle” camps across
In an effort to reduce energy and water usage, Under Canvas camps feature pull-chain showers, low-flow toilets, rechargeable battery pack chargers, and low-level lighting. Under Canvas’ safari-inspired tents provide comfort in nature, with king-size beds, luxe linens, USB charging packs, bedside lanterns and a wood-burning stove, with the majority of tent types offering private decks with views and ensuite bathrooms. To encourage immersion in nature, Under Canvas camps do not offer Wi-Fi. For tech-savvy travelers, ULUM Moab offers Wi-Fi connection in its contemporary, temperature controlled, lobby lounge and restaurant.
More Rewards and More Choice for World of Hyatt Members
Following the initial Mr & Mrs Smith integration of more than 700 global boutique and luxury hotels and resorts into World of Hyatt, select Under Canvas camps and ULUM Moab are also now part of the Mr & Mrs Smith platform. Hyatt is expected to make even more Mr & Mrs Smith hotels available for members to book through Hyatt channels by the end of 2024.
As with all hotels integrated into World of Hyatt via Mr & Mrs Smith, World of Hyatt members can now book through Hyatt and earn 5 Base Points per
Learn more about Under Canvas camps and ULUM Moab resort and book your next stay at Hyatt.com/UnderCanvas.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
For further information:
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in Hyatt’s Timeless Collection, including in the Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, and UrCove brands; Boundless Collection, including in the Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt® brands; Independent Collection, including in The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt® brands; and Hyatt’s Inclusive Collection, including in the Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas brands. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With more than 40 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaboration with American Airlines AAdvantage®. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and Twitter.
ABOUT UNDER CANVAS
The leader in upscale, outdoor hospitality, Under Canvas is the ultimate outdoor destination experience. Its safari-inspired accommodations perfectly embrace their natural surroundings while featuring indoor luxuries, allowing guests to discover their outdoor self in comfort and style. Under Canvas currently operates 11 locations: North Yellowstone-
View source version on businesswire.com: https://www.businesswire.com/news/home/20240725324290/en/
Hyatt Media Contact:
Kaitlyn Sheehy
kaitlyn.sheehy@hyatt.com
Under Canvas Media Contact:
J/PR
(619) 255-7069
undercanvas@jpublicrelations.com
Source: Hyatt Hotels Corporation
FAQ
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